📣 *KEYNOTE TALK - Tourism Innovation Summit, World Congress & Expo*
🚀 Tourism is at a crossroads. The industry is undergoing a period of unprecedented disruption and opportunity.
I am thrilled & honoured to announce my upcoming keynote at the TIS - Tourism Innovation Summit World Congress and Expo, Seville, where I'll address one of the biggest challenges we face: fragmentation in the travel and tourism ecosystem.
🌍 What makes a place worth visiting? It's not just about the numbers, but the insight behind them.
Understanding why visitors choose to travel is key to unlocking smarter, more sustainable growth.
📊 The metrics we’ve relied on—airport arrivals, hotel stays, car rentals—only tell part of the story. Are these the indicators we need, or just the ones we have? To truly measure success in tourism, we need to look deeper into adopting better indicators using smarter solutions.
💡 Innovation in tourism is not just about new technology—it’s about smarter ways of doing things.
The future of travel must prioritise resident communities, protect the environment, and provide enriching experiences for travellers.
I’m excited to explore how data, technology, and a reimagined approach to tourism can drive the industry forward.
Thank you to the organisers of TIS for the warm invite to have this important conversation 🙏
Be part of the discussion, by using this promotional code for a 50% discount code for Silver Pass and Gold Passes: YUR87
23-25 OCTOBER Seville
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