Girls in Marketing

2025 has got us reminiscing about Girls in Marketing’s journey. Join us for a walk down memory lane… In 2019, Girls in Marketing didn’t exist. It was just an idea in Olivia Mae Hanlon’s brain. A dream of connecting women in marketing through a tight-knit community. Olivia had always been interested in human behaviour and even studied psychology at University, where she found her love for marketing and SEO. Once she graduated from university, Olivia landed a job in SEO but struggled to find a marketing community that she felt part of. So, in true Olivia style, she thought ‘why not create it myself’? And that’s exactly what she did. Since then, we have grown into a community of 500,000+ marketers whilst helping thousands of marketers through our membership, courses and training opportunities. There are so many ways that you can get involved, depending on the stage you’re at in your career: 💻 The Girls in Marketing Membership - think courses, webinars, templates and an incredible community ✍️ Digital Marketing Courses 🎙 The Girls in Marketing Podcast (new season coming soon 👀) 🤝 Brand Sponsorships and Partnerships - get in touch to get involved! 👥 Team Membership and Training Opportunities Olivia always knew she wanted to provide accessible resources, support and connection for all marketers and our community is at the heart of everything we do. If you're still reading, thanks for reminiscing with us! Now we want to hear more about YOU so introduce yourself in the comments 👇

Charities and non-profit organisations don’t always have the same objectives as more commercial brands when it comes to their marketing… But that doesn’t mean that they can’t produce impactful and creative campaigns that generate awareness and support their mission. We’ve seen lots of incredible charity campaigns already this year and we’ve highlighted just a few of our favourites below 👇 Women's Aid Federation of England Campaign Against Living Miserably Refuge Mind CoppaFeel! - - - - - - - - - - - If you'd like to hear about the latest marketing campaigns, marketing trends and more, sign up to our marketing newsletter, Socialtainment, for insights straight to your inbox 📧 https://lnkd.in/dac9XErZ

Spend a Day in the Life with Vejune Cesnulyte, Creative Producer for The Girls in Marketing Podcast 🎙 From episode planning to creative ideation and execution, June is a creative superstar and helps us bring the podcast to life! P.s. are you a matcha or a coffee lover? ☕️

Questions to marketers that can be answered with 'the limit does not exist' 👉 how many screenshots are currently on your desktop? 👉 how many times have responded to an email in your head instead of IRL? 👉 how many times have you made 'just one more edit' to the same piece of content? 👉 how many times have you re-heated your cup of coffee today? 👉 how many times have you, the social media manager, been left out of a meeting about social media? 👉 how many times a day do you say 'it is what it is'? 👉 how many trending TikTok sounds are currently playing on a loop in your head? ... what would you add?

If someone tries to tell you that a one-size-fits-all approach works on social media - run for the hills 🏃🏼♀️ These are some of our favourite brands on social media at the moment! Who would you add? 👇

This week on the podcast we discussed some of our favourite International Women’s Day campaigns of 2025 👏 We also break down the latest marketing news as Instagram’s speculated launch of a separate reels app makes headlines, how Google’s latest AI feature could change the way we shop, and if LinkedIn’s new “Connections Only” feed could impact the platform’s engagement. Plus, we’ve got a special guest answering one of your most asked questions, and even more insights you won’t want to miss! Go on, give it a listen 👀

See What She Sees. 👉 7 in 10 women worry about being followed or harassed when alone in public (vs. 44% of men) 👉 2 in 3 women say safety fears limit their social and professional lives (vs. just over half of men) 👉 Yet, 3 in 5 men believe safety concerns are sometimes exaggerated ’See What She Sees’ is a new campaign by Forsman & Bodenfors LDN and Beyond Equality designed to highlight to men the stark reality of how women experience everyday situations. Beyond Equality are an organisation on a mission to engage men and boys in workplaces, universities and schools so that they can rethink masculinities and create change. The collaboration between these two organisations is a powerful one. You may be familiar with the ‘Imagine’ and ‘Double Standards’ campaigns by Forsman & Bodenfors (prev. CPB London) and this campaign takes a similar approach. The bold, hard-hitting comparisons between the experiences of men and women creates a powerful visual that stops passersby in their tracks. Designed to provoke emotion and reflection, the campaign also provides information on what can be done to change this reality. By seeing what she sees, men can recognise where to take action. As Saoirse Ronan said on The Graham Norton Show, in reference to using your mobile phone for self defence: ‘That’s what girls have to think about all the time’. Check out the full campaign here: https://lnkd.in/d9RZVHDD #SeeWhatSheSees #IWD

Upskilling in marketing is a superpower 🙌 (It’s quite literally the foundation of what we do at Girls in Marketing 👀) Here are some of our favourite free marketing courses: 👉 Social Media Marketing Certification Course by Hubspot Academy 👉 Advanced Content Marketing by Semrush Academy 👉 SEO for Beginners by Yoast 👉 Get Certified in Email Marketing by Hubspot Academy 👉 TikTok Academy by TikTok 👉 Get a Job in Digital Marketing (with no experience) by Semrush Academy & Olivia Hanlon, Founder of Girls in Marketing 👉 How To Build Your Social Media Marketing Strategy by Udemy 👉 Using LinkedIn for Lead Generation by LinkedIn Marketing Labs 👉 Designing with Canva by Canva Design School Let us know your favourites in the comments 👇

Full transparency, we posted (pretty much) the exact same post this time last year 👇 Recycling content isn’t a bad thing. Especially if the message is just as, if not more, important than when you first shared it. There’s still work to be done. Let’s celebrate and champion women every day. #InternationalWomensDay #IWD2025

[AD] We celebrate women every single day. But this week is an especially good time to celebrate the women who have shaped our careers 👏 The women who inspired us to start our journey, the women who gave us a voice when we lacked the confidence to speak up for ourselves, the women who are showing up every day and making an impact. In a world where women are often conditioned to turn against each other and see shared opportunities as competition, let’s choose to celebrate each other and everything we can and do achieve. This International Women’s Day, Adobe Express are teaming up with LinkedIn to make storytelling more accessible than ever. Adobe has created templates with LinkedIn to allow us to visually tell our stories this International Women’s Day, whether that’s celebrating others or even ourselves (yes, we’re allowed to do that too!) Browse the International Women’s Day template collection and get involved by creating and sharing your own! https://lnkd.in/emUyUFqt #AdobeExpressAmbassadors #IWD25