Marketer Tips

You call it eating 5 boxes of Girl Scout cookies alone, I call it supporting young female entrepreneurs. Сredit: Mel Robbins @melrobbins on X

My agency has worked with 100+ fast-growing e-commerce brands and audited 100+ more. The one thing that was common behind their exponential growth was - Personalization. So if you are struggling to grow your e-commerce business via email marketing then you have to personalize your email marketing campaigns. To help you better, I have shared 9 Personalization strategies that I use for my clients to get the best conversion rates.

Marketing isn't about making the sale today. It's about introducing the consumer to the brand so they will buy it in the future. Credit: amlewis4 on Twitter/X

The most expensive career mistake: Getting emotionally attached to your job. After 6+ years in corporate I realised: Companies don't love you back. That's not an opinion. It's fact. When you attach to companies: → They change direction, you lose focus → They cut budgets, you lose stability → They pivot strategy, you lose position Instead, attach to purpose. Here's how: 1/ Define Your Non-Negotiables - Write down your core values - List what truly matters to you - Set your own success metrics 2/ Build Your Foundation - Create a personal brand - Own your skill development - Network outside your company 3/ Play The Long Game - Document your wins - Build systems, not just skills - Focus on market value, not job title Because when you know your mission: - Every job becomes a stepping stone - Every role becomes a chapter - Every setback becomes a lesson Remember: Your company has a backup plan. Do you? Start here: → Write your mission statement → List 3 skills you own (not rent) → Build one asset outside your job The truth is: Jobs are temporary. Purpose is permanent. ♻️ Repost to spread the message! Credit: Noemi Kis✨

Marketing isn’t just creative. It’s math, psychology, and execution. Great ideas don’t matter if the numbers don’t back them up. Know your data. Credit: Daniel Murray

Success is not a zero-sum game. Celebrate others wins. Credit: Kayla Sadwick

I migrated from Klaviyo to Omnisend, and you should too. Here's why: As a long-time customer, I have always supported Klaviyo. But as they grew, I felt more and more disconnected. They kept adding features, but the core functionalities didn’t improve—and I knew it was time to make a change. Enter Omnisend. I first heard about Omnisend in 2021 and watched them from a distance. Over the past 4 years, their platform has evolved rapidly, consistently improving its core features. Here’s what I’m loving so far: - Intuitive email builder – It’s easy to use but still powerful. - Automation flows – The UI/UX is clean and straightforward, giving me the flexibility I need. - Forms – They’re light years ahead, eliminating the need for third-party tools. - Data & Segmentation – It feels accurate, and setting up segments is quick and painless (no confusing jargon). Plus, their global SMS product is great, and I’ve found a few unique features like mailstreams, automatic list cleaning, and campaign boosting, which are growing on me. With the help of my partner, Jimmy Kim, we made the switch last month, and the Omnisend team made it seamless: - Automated contact migration – No headaches. - Smooth automation transfer – I moved everything I needed (and left some behind). - Dedicated CSM – They helped me create a strategic warm-up plan to transition smoothly without losing revenue. And the results? A fresh, user-friendly platform. - Big cost savings and lightning-fast support. - Improved deliverability – Opens and clicks are up across the board. Sometimes, change is EXACTLY what you need—and this switch has been one of my favorite decisions of 2025 so far. If you’re considering a change, I highly recommend Omnisend as your next platform. P.S. Here’s a screenshot from some of the campaign warm-ups we did: As you can see, it went EXTREMELY WELL! #OmnisendPartner

When you’re the first content hire Credit: realBrookNash on Twitter/X

Never take anything personally... The truth is, in every interpersonal conflict in your life - business, romantic or platonic - communication is both the problem and the solution. Healthy conflict strengthens relationships because those involved are working against a problem. Unhealthy conflict weakens a relationship because those involved are working against each other. Credit: Steven Bartlett

If you think marketing is easy, Come up with something creative everyday for the same topic for one whole year. Credit: sanjanarajj on Twitter/X