GottaBe! Marketing

Event 16, 2024 Team GottaBe! Marketing and Western Union at the Newcastle Mela 2024. We celebrated the 30th Anniversary of Newcastle Mela this August Bank Holiday weekend at Exhibition Park, Newcastle! Over 40,000 visitors joined us to enjoy a vibrant showcase of South Asian culture featuring music, food, and entertainment for everyone. Unforgettable event and for making it one of the North East’s most cherished multicultural festivals! #NewcastleMela #30thAnniversary #CultureAndCommunity

Happy Diwali from all of us at GottaBe! Ethnic 💛 We’re thrilled to celebrate this festival of lights and joy, representing our amazing clients at events this week. Let’s embrace the spirit of togetherness, prosperity, and new beginnings 🪔✨ #Diwali #GottaBeEthnic #FestivalOfLights

Boo! Did we give you a fright? 👻 What better way to wish you a Happy Halloween than by revisiting the spine-chilling campaign we helped bring to life for the SAW x Monopoly collaboration? Looking to create something unique with a DigiVan for your next campaign? Spooky or not, we’ve got you covered! Contact our team today... if you dare 👀 #DigiVan #Halloween #OutOfHome

How to Scare a Marketer: Multicultural Marketing Edition 🎃👻 Marketers, beware! When it comes to multicultural campaigns, these chilling mistakes could send shivers down your spine. From cultural missteps to overlooked insights, we’ve highlighted some of the top things to avoid. At GottaBe! Ethnic, we’re here to ensure your multicultural marketing and ED&I initiatives don't turn into a horror story! Ready to connect authentically with diverse audiences? Let’s chat! #MulticulturalMarketing #DEI #InclusiveMarketing

How to Scare a Marketer: Sampling & Brand Experience Edition 🎃👻 Marketers, beware! These spooky scenarios could send chills down your spine... From zombie-like Promo Staff to a scary lack of planning, we've rounded up the marketing nightmares that keep our team up at night. Don't let your next campaign become a horror story - reach out to our team, and let's create a brand experience that thrills (in all the right ways) 🧡 #BrandExperience #HappyHalloween #ProductSampling

This week, we're shining the spotlight on Tesco's innovative outdoor campaign that takes a brave step by removing its logo 👀 The ‘Icons’ campaign puts food front and centre, using mouth-watering photography to replace the letters in "TESCO" with delicious items like croissants and strawberries 🥐🍓 With only the recognisable five chevrons hinting at the brand behind the stunt, Tesco demonstrates immense confidence in its visual identity. Our team loves how Tesco is letting the food do the talking while still keeping the familiar ‘Every little helps’ strapline. But what do you think of this daring approach? Let us know in the comments 👇 Image credits 📸 The Drum / Tesco #CampaignOfTheWeek #OutOfHome #Tesco #OOH

Event 15, 2024 Team GottaBe! Marketing and Western Union at the Bedford Mela 2024. This incredible event celebrates the rich diversity of the South Asian and wider communities in Bedford, offering a dynamic cultural showcase filled with color, creativity, and connection 🎉 On to the next one 💨🏃🏻♂️➡️

Throwback to this magical campaign we ran last year for Candy Can’s (HD Brands) collaboration with the famous Wonka film 🍬🥤 Our team of Brand Ambassadors handed out thousands of cans while collecting invaluable insights for the brand. Want to learn more? The full case study is available to read on our website:https://lnkd.in/ep58psj5 #ProductSampling #Sampling #BrandActivation #Wonka

In this interview, Dorothy O., Diversity & Inclusion Lead at Vodafone, shares her insights on building inclusive teams and ensuring psychological safety for employees from diverse backgrounds 💛 Learn how creating a supportive environment within your organisation can empower people to bring their best selves to work.  Want to discover more about how inclusivity strengthens marketing teams and campaigns? Tune into the panel discussion at our recent #EveryoneDoingItTogether event for more insights 👉 https://lnkd.in/erVb2wgz #InclusiveTeams #PsychologicalSafety #DiversityAndInclusion #Vodafone #DEI

Our Campaign of the Week... parkrun's prescription for improving your mental health 🏆🏃🏼♂️ In celebration of World Mental Health Day, Parkrun's latest campaign by has caught our eye! This clever out-of-home campaign transforms doctor's prescription pads into posters, promoting Parkrun as a remedy for mental wellness, with support from the Royal College of General Practitioners. With GPs prescribing Parkrun to help with anxiety, depression, and more, the campaign highlights the life-changing benefits of running – from boosting mental health to combating social isolation 💪💬 We love how this campaign delivers a simple, impactful message to the masses. 📸 Image Credits: parkrun #WorldMentalHealthDay #Parkrun #MarketingCampaign #OutOfHome #OutOfHomeCampaigns