Grapeseed Media

Great news! We're proud to be certified as a Great Place to Work 🎉 What makes Grapeseed Media special? In the words of one of our team members: "I appreciate the sense of belonging at Grapeseed. It's not just a job -- it's a supportive community where everyone's contributions matter." Across two continents and five time zones, we stay a tight bunch 🍇 Our fully remote culture allows our team flexible hours, and our clients access whenever they need us. But when we do get a chance to see each other in person, it's pretty magical ✨ What's something great about where you work? Share with us in the comments! #GreatPlaceToWork #CompanyCulture #TeamSuccess

🔮 What's next for programmatic advertising in 2024? 🌐 AI, privacy-first solutions, and much more are on the horizon. Want to know the top five trends set to revolutionize the industry? Check out our article for the full scoop! #AdTrends #AdTech #AI #DigitalAds

✨ What if your ads could predict what your audience wants before they even know it themselves? Or imagine political ads so precisely targeted that they sway voters at the perfect moment. From AI-driven insights to VR ads that create unforgettable experiences, we're sharing 7 programmatic advertising trends to keep your eyes on. 👀 #ProgrammaticAdvertising #AdTech #DigitalMarketing

Programmatic Advertising can be overwhelming. It's like a huge, delicate machine with hundreds of levers to pull for the right results. ⚙️ Our latest tutorial will guide you step-by-step through setting up and running your first campaign on one of the most powerful DSPs in the advertising world - DV360. Curious about how it all works and how you can harness it for your business? Click to dive in! #DSP #ProgrammaticAdvertising #AdTech #CampaignTutorial

You're a marketing director trying to decide where to spend your ad budget. Should you target millions of binge-watchers on streaming platforms, or go for the broad reach of traditional TV during prime time? 📺 Our article breaks down the pros and cons of streaming vs. linear TV advertising to help you craft a winning strategy. Curious about which path to take? Click to learn more! #TVAdvertising #LinearTV #Streaming #AdStrategy #ProgrammaticAdvertising #AdTech

Picture yourself as a sports fan, settling in for a live event on a streaming platform on a relaxed Saturday night. Suddenly, an ad pops up offering a weekend deal on a mouthwatering wings combo. Instantly, your appetite is piqued, prompting you to grab your phone and start searching for more details, perhaps even placing an order. That's the remarkable influence of a Connected TV (CTV) ad. 📺 CTV ads offer unparalleled precision and exposure. 🚀 With completion rates hovering around 95%, these ads are essentially impossible to skip. Moreover, CTV ads can precisely target audiences based on specific demographics, interests, and behaviors. Unlock the potential of CTV marketing in 2024 with these top platforms! Dive into our article to discover not only the reasons why you should embrace CTV ads but also the essentials for running a successful CTV campaign. #CTV #CTVAds #programmaticadvertising #adtech

📊 As the 2024 political season approaches, it's poised to reshape the media landscape like never before. With record-breaking ad spend and groundbreaking advancements in AI-generated content, the challenges and opportunities abound. Some of the top priorities include navigating inventory scarcity and safeguarding brand reputation amidst divisive content. Want to stay ahead? Uncover some key insights and strategies in this article to prepare for the political season! #PoliticalAdvertising #MediaTrends #MarketingInsights

The advantages of a robust digital advertising strategy for election campaigns are clear 🗳️: it connects candidates with voters, ensures optimal allocation of campaign resources, elicits genuine feedback, and forges the path to electoral success. But how can advertisers achieve the best results? In this insightful piece, we’ll walk you through some of the most impactful ways to leverage programmatic ad technology in political campaigns in 2024. It's time to elevate your targeting precision and amplify your impact on potential audiences! #politicalcampaign #adtech #politicalads #election