Graphite Digital

Ever wondered what our approach looks like, and why it works so well? Here’s a sneak peek 🧐 To help healthcare and pharma organisations create digital experiences that truly impact people’s health and wellbeing, we use a proven system that balances: ✨ Strategic direction ✨ User-centred insight ✨ Strong digital foundations But that’s not all... Rob Verheul, our CEO, shares how we turn strategy and insight into digital solutions that make a real difference—in the video below 👇🏼

⌛Count down to NEXT Pharma Summit 25—only 2 months to go! In just two weeks, we’ll be heading to Dubrovnik, where we'll be proudly sponsoring the event! If you're attending, lets us know in the comments—we'd love to catch up in person ☕

From June 2025, digital accessibility won’t be optional—it’ll be a legal requirement under the European Accessibility Act. 🚓 And for healthcare and pharma, this isn’t just about compliance... It’s about ensuring critical health information is accessible to everyone. With fines, reputational damage, and even legal action on the line, the time to act is now. For deeper insight into how this change will affect you, read Rob Verheul's latest ⭐ Designed for Impact ⭐ newsletter. 👇 https://lnkd.in/eP9EBPSB

In healthcare and pharma, digital teams are under increasing pressure to deliver ROI while also improving patient outcomes and staying ahead of the competition. But too often, disconnected user journeys, low engagement, and a lack of real user insight stand in the way. 📽️ In her latest video, Anna explains how we do things differently. By taking an optimisation-first approach—tailoring strategies to each client’s needs and specific use cases—we improve engagement in a consumer health app or increasing conversions for key HCP journeys. When these elements come together, the result is: ➕ Higher engagement ➕ Better retention ➕ Improved conversion rates ➕ Better health outcomes. Every interaction should deliver measurable success. Watch the video now and see for yourself ▶️

Let's face it—trust in pharma is at an all-time low. 📉 But how can the industry rebuild credibility in a world dominated by digital misinformation? As Rob Verheul puts it in his article for pharmaphorum: "The key lies in user-centric design, transparent content, and ethical AI to create meaningful, reliable digital experiences." Read is full thoughts here: https://lnkd.in/eC9XQSai

We’re hiring 💼 Are you a proactive, results-driven professional with a passion for driving business growth? Do you thrive in a dynamic, purpose-driven environment where your work makes a measurable impact? Well you’re in the right place! We’re now looking for a Business Development Executive to join our growing team. You’ll play a key part in identifying and qualifying new business opportunities, engaging with prospects, and building meaningful relationships. Whether it’s through LinkedIn, email, or industry events, you’ll drive lead generation, support proposals, and collaborate with marketing to expand our reach. If you’re ready to make an impact in health and pharma digital experiences, we’d love to hear from you! Apply now or tag someone who’d be a great fit. 👇 https://lnkd.in/ep4Xt8B3

Why your Design System must be able to evolve 🦖 Your Design System needs to be more than a collection of UI components—it should be the foundation of your brand’s digital ecosystem. But if it’s too rigid, it quickly becomes outdated. That’s why we talk about them having to evolve. Design Systems should be built for adaptability, scalability, and long-term impact. In industries like healthcare and pharma, where change is constant, static systems lead to inefficiencies, fragmented experiences, and higher costs. The key to future-proofing? 🗝️ Adapting to new technologies, branding updates, and user needs 🗝️ Ensuring consistency across platforms and markets 🗝️ Scaling without costly, large-scale overhauls A static design system won’t keep up. An evolving one ensures your digital presence stays relevant, efficient, and effective. Read more about how to make the shift: https://lnkd.in/ex6SddUv

Today we’re joining Edward Hart, our Head of Design, for the next video in his Design System series. This time, his topic of choice explores why UX and UI design in healthcare is about much more than just looking good. Here’s a little breakdown of what you’ll find when you press play: ▶️ Designing intuitive, accessible, and trustworthy interfaces is a top priority. ▶️ Grounding decisions in real user research, not assumptions, leads to more effective products. ▶️ Involving users early helps refine and validate designs. When these elements come together, user-centred design can transform digital products—making them easier to use and more effective for both patients and healthcare professionals alike. Curious to learn more? Hit play to hear Ed's insights for yourself!

Is Meta retreating from responsibility—or redefining it? 🤔 Rob Verheul's latest piece takes a look at Meta’s decision to roll back fact-checking and what it means for how health and pharma companies show up online. Is this really about free expression, or is it a step in the wrong direction? With misinformation spreading six times faster than the truth, the risks couldn’t be clearer. And as Rob points out, if health and pharma don’t find a way to break through the noise, the loudest voices will only keep winning. What do you think? Have a read and share your thoughts! https://lnkd.in/eBz2y8Sh

Healthcare professionals and patients are overwhelmed with different digital experiences, making it crucial to stand out with a strategy that truly adds value. But what does that actually look like? In our latest video Anna Brooke explores how a value-adding strategy: ➕ Establishes clear objectives ➕ Understands user needs ➕ Analyses the market for opportunities The outcome for you? A focused strategy that not only resonates with your audience but also delivers measurable success against your business objectives. Want a better understanding? Watch the full video to learn more! 🎥