Graphite Digital

Will you be attending the Reuters Pharma Customer Engagement Europe event in London next week? 🗓 Rob Verheul will be speaking at 13:30 on Day 1, sharing insights on how pharma brands can deliver impactful digital experiences at speed ⏩ Don't miss it! Drop Rob or Latief Ziada a message to connect at the event 🤝 #CustomerEngagement #DigitalExperience Reuters Events Pharma

In the final quarter of the year, how can pharmaceutical teams make their budget decisions count? In the article below, Rob Verheul shares his thoughts with EMJ, highlighting the strategies pharma leaders should focus on to maximise budget potential, based on the key trends of 2024. 📊 Pharma marketers are shifting to personalisation and precision, moving from broad, high-volume campaigns to more targeted approaches. This focus on segments like location, therapeutic area, and job roles creates more meaningful engagement with healthcare professionals (HCPs). 👥 Key opinion leaders (KOLs) continue to be essential for credibility in the industry. Expanding KOL insights across multiple channels—such as videos, podcasts, and interactive content—reinforces trust and extends their influence. 📹 On-demand content is now an evergreen resource as limited live event attendance has increased the demand for flexible learning. Hosting platforms with interactive features deepen HCP engagement, creating a lasting and adaptable resource. Read it in full: https://lnkd.in/e_dnv7Zi #digitalpharma #pharmamarketing

Latief Ziada has been in Vienna this week representing Graphite at the NEXT Pharma Summit . If you're there too and haven't yet connected with him, be sure to say hello! 👋

Since last month, a few of our team have reached milestones in their time at Graphite! Kerry O'Connor hits 3 years at Graphite; Leeya Chowdhury also celebrates 3 years; and Tom Warner reaches 2 years with us. Thank you all for your efforts to achieve our shared successes 💫 #workanniversary #wearegraphite #agencylife #celebrations #ourteam

Is your digital product strategy delivering real results? Our UX Strategist, Anna Brooke, wrote an article for pharmaphorum exploring how to build a measurement framework that drives digital success. Discover actionable insights on setting KPIs, aligning objectives with business goals, and leveraging data for informed decision-making. #digitalstrategy #userexperience

We know users are at the heart of exceptional digital experiences. But when it comes to research, which approach is best for your project—generative or evaluative? Whether developing a new idea or refining an existing product, knowing the right research method can make the difference between good and great digital products. #generativeresearch #evaluativeresearch #usercentreddigitaldesign

It's great to see the insights from our Disconnected Pharma whitepaper still sparking conversations across the industry. 77% of our survey respondents said that their omnichannel strategies had little to no impact on customer engagement, citing challenges around implementation and enablement. The top challenges were around data security and privacy, and the need for better data management and utilisation 📊 💬 “Omnichannel delivers when the right data gets utilised. We are currently working towards solving this problem.” 💬 “Most of the digital customer engagement platforms are integrated based on data inputs. We have been struggling in getting the right data to deliver on the results” The organisations seeing the most success from their omnichannel approaches had more sophisticated processes for data management and analysis, as well as for implementing customer feedback. 💬 “Our omnichannel strategy has been centred around creating a comprehensive data source. It’s one of the main reasons for the high success rate”. 💬 “Each platform has its own dynamics and when one understands it, it is easier to get optimum returns from it”. Does this resonate with your own experiences? Download the white paper here: https://lnkd.in/e8tVkM4B #omnichannelsuccess #digitalpharma #customerexperience

We have a new team member! Pranali Diwanji, our new Senior Project Manager will be joining our Delivery team to ensure smooth project delivery for large digital creative and build projects. We're excited to have you on board, Pranali! Exciting times ahead 🌟 #newjoiner #graphitedigitalteam

This time next week, we'll be in Vienna at the NEXT Pharma Summit CX & AI event 🇦🇹 We're looking forward to an exciting schedule of talks and interactive sessions centred around engaging with key stakeholders through authentic and meaningful Customer Experience, Engagement and Applied AI. Will you be attending? Drop Latief Ziada a line to connect in person 📩 Learn more about the event here: https://lnkd.in/e88YvjE9 #NEXTPharmaSummit #customerexperience #pharmainnovation

Lord Darzi's review, commissioned by the UK government and published last month, underscores the critical condition of the NHS. It highlights the long waiting times, care quality issues, staff shortages, and underfunding that the service is currently facing. But it also opens a path for transformation — especially through digital solutions. With the NHS aiming to shift from analogue to digital, there are key opportunities for pharma to step in as strategic partners 🤝 From investing in AI-driven diagnostics and remote monitoring to using digital tools that empower patients, this is the moment for pharma to play a pivotal role in reshaping healthcare. This article from EMJ summarises some key opportunity areas highlighted by the report 📑 #digitalhealth #pharmainnovation #digitaltransformation