Growth Division

Does your marketing team struggle with "collaboration drag”? If so, you are most likely grappling with challenges like… ❌ Disjointed campaigns across channels. ❌ Delayed execution due to siloed data. ❌ Inefficiencies in A/B testing and experimentation. Sound familiar? 😅 At Growth Division, we’ve seen firsthand how breaking down these silos and fostering cross-functional collaboration within growth teams can lead to more cohesive and effective strategies. When channel experts come together with a shared vision, their efforts become more agile, data-driven, and successful. After all, teamwork makes the dreamwork. 😉 👉Swipe for a few of our top tips to help your growth team collaborate more effectively. —---------------------- Looking for more great insights on growth? 🚀 🔗Sign up to our newsletter: https://lnkd.in/eZRsMiAc 

Is your growth strategy pure chaos at the moment? 😅 We’ve all been there… That’s why we developed the ‘Growth Squared’ programme to help you build your growth engine and focus in on what matters most: A solid go-to-market strategy. In just 6 weeks you will learn from years of experience condensed into actionable content, 1:1 advisor sessions and resources we have built, ensuring you will be able to: ⭐️ Identify your North Star Metric 🎯 Build your channel marketing mix 👩 Hone in on your Ideal Customer Persona ⚙️ Solidify a growth experimentation process 🛠 Define and build your growth funnel 💡 Ideate growth experiments to run Don’t miss your chance to supercharge your growth! 🔗 Secure your spot for our next cohort in November here: https://growthsquared.ai/ 

Finding the right channel mix for your business isn’t always easy. You either strike gold and find the perfect balance of channels right at the start, or you go down a long road of trial-and-error until you find what works for you. Either way, it can be a challenging journey to navigate, particularly if you don’t have much digital marketing experience to begin with. While there are many different reasons why a channel (or combination of channels) may not be giving you the results you hoped for, if you let us know which channel you struggle with the most, we will try our best to address some of the key issues and challenges with these channels in our next post. Cast your vote and let us know!👇 #DigitalMarketing #MarketingChallenges #GrowthDivision #StartupJourney #MarketingStrategy

Customers nowadays expect more from the brands they interact with. They want to feel seen and heard, and that the brands they do business with understand them. This is where personalisation comes in. 💡Personalisation involves tailoring the customer experience to meet individual needs and preferences. It can be applied at any touchpoint, from a customer’s first visit to a website to the moment they make a purchase, and is one of the most effective ways to drive customer engagement and loyalty. Swipe to read a few ways that brands can start creating more personalised experiences for their customers. —----------------------- PS, if you haven’t had a chance to read our newsletter yet, check it out here: https://lnkd.in/eZRsMiAc #CustomerEngagement #Personalisation #GrowthDivision

Does generating qualified leads feel like a constant uphill battle? It may be time to rethink your approach… While traditional outbound marketing tactics, like cold calling, have been widely used in the B2B space to reach out to potential customers, these strategies are quite limited and may not bring you the results you want. Here’s why… ❌ Outbound marketing interrupts the potential customer's day, often leading to frustration and a negative perception of your brand. ❌ The conversion rates for outbound marketing are generally low because it targets a broad audience, many of whom may not be interested in or need your product or service. ❌ Outbound marketing tactics can be costly and offer a lower return on investment compared to inbound strategies. ❌ Potential customers are increasingly using ad-blockers and other tools to avoid outbound marketing messages, further diminishing its effectiveness. To resolve these issues, making the switch to an inbound approach is vital. 📊 Check out the infographic below to see why! —-------------------- For more insights on growth marketing, check out our newsletter for more great tips: 

2 months ago, we had the privilege of welcoming 4 new clients to our roster… 🌟 Stability AI - the world’s leading open-source generative AI company. 🌟 InChorus - a multi-channel speak-up platform that empowers employees to report bullying, harassment, and non-inclusive behaviors. 🌟 mvpr - the experts in elevating brands and driving impactful PR strategies. 🌟 BearJam - Video Production. - creative video production specialists who bring stories to life. We are beyond excited to be helping each of these incredible companies achieve their goals and have no doubt that they’ll continue to go from strength to strength along their growth journeys! #NewClients #GrowthJourney #Innovation #MarketingExcellence #GrowthDivision

💡Growth Experiment of the Month! 💡 We are currently testing our theory that getting listed on the top 10 agency lists will help boost our organic traffic and inbound lead volume. Here’s how we’re doing it… 👇   ✅ We’ve identified the top 10 industry lists that receive significant traffic. ✅ We’ve reached out to the creators of these lists and pitched Growth Division, highlighting our unique value propositions. ✅ Once listed, we ensure that a backlink to our website is included. ✅ Using Google Analytics, we track website traffic, sessions, and conversions from referral traffic to measure the impact. In the first month after completing this experiment, we’ve seen a 100% increase in inbounds on-site from referral traffic! 😮 While we continue to monitor the results, it’s safe to say this experiment is off to a successful start. 🚀 —-------------------- 🤔 Looking for more insights on growth? Make sure to take our scorecard and gain access to our FREE marketing resources: https://lnkd.in/d4i7-Jza #OKRs #GrowthStrategy #Startups #Goals #BusinessGrowth

🎉 Growth Division has officially been named the winner of Clutch's 2024 Direct Marketing Award! 🎉 To be recognised as a leader in our industry is a real privilege and we are extremely grateful to all our clients for their continued support and trust in us. A big shout out as well to our incredible team! This award could not have been achieved without their hard work and dedication, which is why we wanted to say a massive thank you again to all of you. Here's to even greater achievements ahead! 🚀 PS, make sure to check out our Clutch profile to learn more about our journey and what our clients say about us: https://lnkd.in/dzHQfqqy #ClutchAwards

Who said networking can’t be fun? 😉 Last month, we had the privilege of hosting some of the brightest minds in the startup and marketing world at our boat party… As you can tell from the pictures, we definitely made the most of it! 😅 A big thank you to all our attendees for joining us and making the day unforgettable: 🌟 Tom Dewhurst D 🌟 Tom Hurst 🌟 Pablo Barros 🌟 Tristan Gillen 🌟 Daniel H. 🌟 Maria JD Sirotkina 🌟 Inga D. 🌟 Xavier Jameson 🌟 Francisco Leite de Castro 🌟 Kelsey Bishop 🌟 Gregory D'harveng 🌟 Alice Davoine 🌟 Charlie Baron 🌟 Cláudio Figueiral We look forward to round 2 soon! #GrowthDivision #BoatParty #Networking #StartupCommunity

Implementing an ABM approach for the first time can seem daunting… 😮 But it doesn’t have to be. ABM is all about focusing your marketing efforts on high-value accounts that matter most to your business. It’s a strategic approach that can help you maximise resources and achieve significant growth. But to truly make the most of your ABM strategy, you need to understand a few best practices… Swipe to read a few of our top tips for ABM implementation. —------------------------- Haven’t taken our scorecard yet? Check it out below and gain access to our range of FREE marketing resources: https://lnkd.in/d4i7-Jza #StartupGrowth #ABM #MarketingStrategy #GrowthDivision