Growth Gorilla

Influencers can make or break your brand. Crypto and fintech marketing rely heavily on influencers—but picking the right ones is key. Imo Bábics shares how Relai carefully selects Bitcoin-only advocates, avoids the hype cycle, and builds credibility in a skeptical industry. Want to know what works (and what doesn’t)? Listen here: https://hubs.la/Q039FvyS0 #InfluencerMarketing #FintechGrowth #CryptoStrategy

Crypto’s biggest shift? Moving from trading to saving. Imo Bábics shares why Bitcoin savers are the future and how fintechs need to adapt. Catch the full episode: https://hubs.la/Q039FHNc0

No Ads, No Problem. How do you grow a fintech when traditional paid marketing is off the table? Imo Bábics has done it—by leveraging organic marketing, SEO, and influencer partnerships to scale crypto brands. He joins The Fintech Marketers and Leaders Podcast to break down his strategies, lessons from Bitpanda, and why Bitcoin-only fintechs are the future. Listen now: https://hubs.la/Q039FMNR0

The Secret to Crypto Growth? Adapt or Die Marketing a fintech in crypto isn’t for the faint-hearted. Volatility, regulations, and limited paid ads make growth a constant challenge. Imo Bábics, Chief Growth Officer at Relai, knows exactly how to scale in this tough market. From Bitpanda to Bitcoin-only growth, he’s cracked the code on organic marketing, brand trust, and community-led expansion. Catch the latest episode of The Fintech Marketers and Leaders Podcast to learn the playbook: https://hubs.la/Q039FxM60 #CryptoMarketing #FintechGrowth #BitcoinOnly

Our first podcast of the season is LIVE, and we’re kicking off with Imo Bábics, CGO at Relai. If you’re in fintech or crypto, this episode is packed with insights you can actually use: ✔️ How Bitcoin adoption surged post-FTX & banking collapses ✔️ The organic marketing playbook that works in crypto ✔️ Why community trust > traditional ads for fintech growth Don’t miss it! Listen now 👉https://bit.ly/3QHe9SJ #CryptoPodcast #BitcoinMarketing #GrowthHacking #Fintech

The Podcast is BACK! New year, new season, and we’re kicking off with an absolute must-listen episode featuring Imo Bábics, CGO at Relai! 🔥 How do you market Bitcoin when paid ads aren’t an option? 🔥 Why did self-custody solutions explode after market crashes? 🔥 What’s the secret to scaling a Bitcoin-only platform in Europe? Imo spills all the insights on crypto growth, trust-building, and the future of Bitcoin adoption. 🎧 Listen here 👉 https://bit.ly/4jUzK7z #Podcast #CryptoGrowth #FintechMarketing #BitcoinOnly

Please join us in welcoming Chris Martin as Growth Gorilla’s new Account Director! 🎉 Chris is all about bold ideas, honest conversations, and pushing boundaries in fintech marketing. Whether it’s helping clients tackle daring projects or navigating uncharted territories, he’s got the expertise and creativity to make it happen. Fun fact: Chris is a lifelong gamer, budding music producer, and firm believer in always bringing a towel (we see you, Hitchhiker’s Guide fans! 😉). We can’t wait to see the incredible impact he’ll have on our team and clients. Show Chris some love and drop a 👋 in the comments to welcome him aboard!

Make sure you start 2025 on the right foot. Check out the most innovative fintech marketing campaigns of 2024... From Starling Bank's relatable storytelling to Monzo's unconventional approach, these strategies are reshaping the financial landscape. Learn how authenticity and emotional connection can elevate your brand. https://bit.ly/4fD4QwR

We’re thrilled to welcome Tiffany Breen to the Growth Gorilla family as our new Influencer Marketing Manager! 🎉 Tiffany brings a powerhouse mix of creativity, passion, and experience to the table, and we couldn’t be more excited to have her on board. She’s all about building authentic connections, championing fintech brands, and delivering top-notch results. (Fun fact: she’s also gearing up for her first Hyrox competition—talk about dedication!) Get ready to see her make huge waves in the fintech space, one campaign at a time. 🎉

Fintechs are facing new marketing hurdles—are you ready to overcome them? Join us on November 21st in Central London for Fintech Uncovered, a roundtable designed to help you break through the noise and connect with your audience. Why attend? 🌟 Actionable Takeaways: Learn strategies you can apply the very next day. 🌟 Intimate Event: Limited guests for genuine, meaningful conversations. 🌟 Expert Insights: Hear from fintech marketers who’ve already cracked the code to growth. 🌟 Free Lunch: Good food + great discussions = a recipe for success. With previous guests from brands like Monzo, Chip, and Starling Bank, this is your chance to learn from the best. 🔗 Sign up today—spaces are limited, and you don’t want to miss out! https://hubs.la/Q02VDnLb0