Havas Play UK

EE Game Day is back, bigger and better, for the second year, this Saturday 7th September 2024. 🎮    We are thrilled to collaborate with our clients EE again this year on EE Game Day! EE will be transforming the UK into the world’s biggest gaming arcade, offering a chance to win thousands of gaming prizes via EE Game Store, just in time for some of the biggest game releases of 2024.    Discover playable destinations across EE’s digital out-of-home media, EE retail stores, and even the iconic Brighton Pier, that all will be gamified using a range of online and mixed reality gaming experiences inspired by classic arcade genres.     And it’s not stopping there! Tune in to Twitch at 5pm on Saturday to join the Sidemen’s Josh, Tobi & Ethan as they take on the EE Game Chest Hunt in Fortnite. 👾    Don’t miss out – discover more on EE Game Day this Saturday from 6am. 🕹️    For more info, see link in our comments.     Client – EE Lead creative & activation agency - Havas Play UK   Game design, content & livestream production – Nexus Studios Advertising creative – Saatchi & Saatchi Media – EssenceMediacomX PR – Pitch PR Scenic: We Make Stuff Happen Ltd

JBL & Martin Garrix Music Academy UK A few weeks ago, our Play team were on site at the JBL & Martin Garrix Music Academy UK Showcase Event. The JBL & Martin Garrix Music Academy is an annual programme that guides and empowers aspiring artists on their musical journeys, giving artists the opportunity to refine their craft, build their brand and learn from industry experts. In July, ten talented UK artists, selected from hundreds of applicants, took the stage at the iconic Oxford Street HMV store to showcase their talent, and vie for a coveted spot at the final Music Academy in Amsterdam. Throughout, these artists have been working closely with JBL to gain industry insights and develop their musical careers. Make sure to keep an eye out on JBL Audio UK IG and YouTube to hear the artist’s stories and see who will make it to Amsterdam. Thanks to Samuel Williams, Gurleen Oberoi, Cassie Smith & Wall of Productions for making this possible 👏 #JBLMusicAcademy

3 days, 4 rugby stars, 1 cockerel and a mega crew that made it happen. This Energy Never Stops. Bring on RWC25. #WomensRugby #ThisEnergyNeverStops #RWC2025 Alex Groom, Olivia Lloyd, Ross Curle, Issie Mandry, Michael Scott

Why World Rugby is launching its Women’s World Cup campaign a year from kick off. Hear from World Rugby CMO, James Rothwell, as he spills all to Marketing Week on launching the big budget campaign early in order to help the sport “break through the ceiling." Let’s keep the conversation going - This Energy Never Stops #RWC2025 #WomensRugby #ThisEnergyNeverStops   See the link in our comments for more 🔗

‘This Energy Never Stops’ - World Rugby launches one year to go campaign for 2025 Women’s Rugby World Cup’    We’re beyond excited to have partnered with World Rugby to help them create and launch their most ambitious campaign to date and mark one year to go until the 2025 Women’s Rugby World Cup descends on the UK.    Last Thursday, the campaign launched with a new visual identity and a captivating powerful hero film featuring four of women’s rugby’s brightest stars: Ellie Kildunne (England), Manaé Feleu (France), Babalwa Latsha (South Africa), and Renee Holmes (New Zealand), showcasing their inspiring journeys and what it takes to compete at the highest level.    The primary campaign goal is to drive unprecedented levels of viewership, while also aiming to create a lasting legacy by introducing rugby to a younger, female audience and increasing participation in all aspects of the sport, from playing and coaching to refereeing and volunteering.    Huge credit, and shout out to our brilliant client partners for continually driving the ambition behind this one, James Rothwell , Miri Keck, Rebecca Cowley and Nick Morris. 👊   As well as our production partners; Prose on Pixels and Object & Animal.   England 2025 is going to be mega.   Expect the biggest tournament ever with more teams, larger stadiums, and new host cities. 🌍🏉   And we can’t wait for what’s to come… 💥   #WomensRugby #RWC2025 #ThisEnergyNeverStops

Unstoppable. Unpredictable. Unmissable. 🏉   The Women's Rugby World Cup 2025, where rugby's biggest stars will play on the biggest stage. 🏟️   Read all about the launch of World Rugby's star-studded 'This Energy Never Stops' campaign, as we celebrate one year to go: https://lnkd.in/e2yWff7G World Rugby #RWC2025 #WomensRugby #ThisEnergyNeverStops

We’re excited to be working in partnership with LIFT futures to launch the latest Platform programme cohort. 📈   Havas Platform is a six-month entry-level paid internship programme, in the advertising, communication and media sector. It is aimed at under-represented talent who otherwise face higher barriers to getting into creative, tech and digital industries. 🧑💻 The programme provides you with a meaningful placement and tailored industry training for anyone passionate about brands, culture, and communication. Everybody on the programme is part of a real team, working on real briefs, doing real work, for real clients. 👏   Explore the range of roles and join the information sessions on 21st & 29th August. 📆   Apply to the 8 live roles by 2nd September here: https://lnkd.in/eh4pjvnX   Or apply to the Havas Play role specifically here: https://lnkd.in/eRQv8C4T

Last month our Head of Talent and Influencer, Sophie Berman shared her thoughts with Digiday on how partnerships between athletes and brands are beginning to resemble influencer deals. ⚽️   This month she's back in the spotlight, as she chats to DigiDay on how agencies working in sports marketing are evolving as we see the relationships between athletes and brands change. She explains that it takes a new breed of agency, one that meets advertiser demand while ensuring the quality of social content associated with a given athlete “feels super authentic” and is of a high-enough standard.   Read more here: https://lnkd.in/ePwVuneF

The EE Power Up Programme in partnership with GIANTX is dedicated to creating new opportunities for women in gaming and empowering them with the skills and experience needed to thrive in the industry. 🎮   From a talent launch party at The Marylebone Hotel and an experiential activation at Insomnia, to a four-month talent development programme, we utilised all teams within our Havas Play offering to deliver this multi-faceted campaign.   Search EE on YouTube to watch the journey the Power Up mentees went on to empower women in gaming. 👾   #HavasPlayUK #EE #EEPowerUp NEVERDARK Studio

The Sports Business Awards 2024 – celebrating the very best in the sports business! Super proud to share we’ve been shortlisted for our work across EE and Defender (JLR) across three categories at this years’ #SBA24 ! 🏆   BEST MARKETING CAMPAIGN - EE: SUPPORT. IT’S IN YOUR HANDS. 🙌 Launched with the Royal Association for Deaf people and utilising EE’s sponsorship of the Home Nations, “Support. It’s in Your Hands” was a multi-channel campaign which sought to inspire a nation of potential British Sign Language users to learn the basics of BSL through the power of football.   BEST MARKETING CAMPAIGN - DEFENDER X RUGBY WORLD CUP 2023 ‘EMBRACE THE IMPOSSIBLE’ 🏉 A 360 global campaign celebrating a trailblazing cohort of grassroots rugby heroes on the sport’s biggest stage.   SPONSORSHIP/PARTNERSHIP OF THE YEAR - EE X HOME NATIONS FOOTBALL ⚽️ EE’s partnership with The Home Nations is a football sponsorship like no other. It’s bigger than football, it’s a promise to bring all fans closer to the beautiful game and to positively impact society.   Congrats to all our brilliant teams and roll on November. 🤞   #HavasPlayUK #SportsBusinessAwards #MarketingAgency #MarketingCampaign