Hydra

Nobody wants to pay £5 each month for mobile phone insurance... until you drop it in the toilet. Who gets fired when legacy access leads to brand wobbles... of course the 'delightful' employee who didn't switch accounts probably did get fired, but legacy access or lack of access control is a real problem and we're not as on top of it as we all believe in digital. I can't remember if the Burger King tweet-gate was an agency or brand employee, but it's pretty ugly. I bet you can still access ad accounts, GAs and social profiles for businesses you shouldn't. I bet ex employees and old agencies can access channels that you manage now.... We need to stop shrugging our shoulders and accepting this wild west ecosystem. If you've lost access or control of your page or ad accounts, we can't help - the phone is already in the toilet, but we can stop it happening again! Even phone insurance can't do that. We can roll our sleeves up and come with rubber gloves mind you. https://bit.ly/hi-hydra

Marketing leaders, you DO NOT NEED Hydra if: 1. You can describe the process for auditing who has access to your marketing channels, analytics, tag manager, ad accounts, social pages 2. You can describe the process for adding and removing joiners, leavers and external partners and agencies from the channels 3. You have a master admin across all the channels and you know their name 4. You are 100% confident that you are fully complying with GDPR, DORA and any other privacy legislation in the marketing channels where you collect personal data 5. You know for sure exactly who has access to your marketing channels and that no legacy access exists - and you can prove this in seconds 6. You have a proprietary platform to do all of the above, which provides useful tools for marketing and observability for IT for the marketing stack If you are not a 'YES' to 1-5 (we know 6 doesn't exist) then you probably do need Hydra. Being a 'YES' to one or two, isn't good enough. Link in the comments or click on my appointment button.

Great to see Hydra coverage in Global Banking & Finance Review. DORA (Digital Operational Resilience Act) is going to force financial institutions to have robust processes and platforms in place to manage data in external, 3rd party platforms - including the marketing stack. Your current processes and permissions tools like PAM, IAM and SSO won't help you WITHOUT a complementary tool like Hydra in place. It's an EU piece of legislation but if you operate in the EU, you have to comply and a UK equivalent is imminent too. I don't talk about this at all in this article (link in comments) but scary, eh?

Justin Jon Thorne, co-founder of Hydra explores the risks that arise from poor management of digital permissions... Full story in comments.

Great coverage in Wealth & Finance... Of course, legacy access poses a massive risk in heavily regulated industries such as finance, but the impact on brand reputation is very real for any industry and for brands of any size. I bet you can tell me exactly how much revenue you would lose if your website was down for an hour... how about how much revenue you would lose if your ad account was suspended for three months? https://lnkd.in/eJHD8J97

Great to be featured in Business Reporter. Audit who has access to your marketing channels in minutes. Remove legacy access in seconds. Manage joiners/leavers and onboard/off-board external partner access in minutes. Monitor changes to permissions and when admins are added or removed to lock-out bad actors and account hacks. https://lnkd.in/eeNEDnuk

Nice write-up in Talk Business. I built Hydra to simplify the client onboarding process for agencies, and enable them to add value back to their clients by helping the brand remove the risks that exist due to legacy access; and to spot when admins are deleted or new users are granted access to the marketing channels. We ended up with a tool for brands and agencies, for marketers and for IT. I always thought the challenge would be in building the platform. It was a challenge of course, but the real mountain, is finding out who is responsible for managing access - who gets fined and who gets fired when it goes wrong. https://lnkd.in/ec9E3AkZ

Fantastic interview with TechRound is live: https://lnkd.in/eA-kfRKM

Fantastic coverage in London Daily News... https://lnkd.in/eieF_wir