Big decisions being made today, as CEO Elmer has invited the rest of the board to attend in person / elephant at HTH HQ for final preparations for the 2024 season, including The Caravan Man's Spring 2024 tour schedule. It seems that Rose's travel arrangements were disrupted by Storm Jocelyn, so she had to attend via zoom.
Then a quick get together with the rest of the team to discuss brand awareness.
So what is the significance of our coloured elephants and CEO Elmer in particular?
In an interview published by The Telegraph as part of the 25th anniversary of the Elmer books, author David Mckee was asked “Why did he want to write a story about a colourful elephant trying to fit into a monochrome society? By way of an answer, McKee, told a story. "Once I was out with my wife Violet, and daughter Chantel. There was another family on the other side of the street and the boy referred to my daughter using a word that is certainly considered racist in today's society. My daughter was upset and I couldn't believe it. She is darker skinned because her mother was Anglo-Indian, but my daughter is beautiful – as was my wife."
The recognition that Mckee's daughter was different, but certainly no less special than any other child, inspired him to write his series of books about Elmer, that been praised for instilling into young children respect for others' differences and stressing the virtue of being oneself.
So, in summary, Elmer represents embracing difference, which we at Holistic Thinking Holidays, are really passionate about when it comes to people with special needs. So why did we choose Wilbur, Eldo, Rose, David, Nellie, Zelda, Stella, Jubilee and Tailah for our caravan names?
Well we already had Elmer the campervan, who you may well have seen in some of our photos, so since Wilbur, Eldo, Rose, Zelda and Stella are Elmer’s friends, we settled for those names, and we have some scope when we expand our range of Adapted Static Holiday homes further, as Elmer has a few more colourful friends within his stories.
Hang on a minute what about David, Nellie, Tailah and Jubilee??
David is a tip of the cap to McKee, and of course there's St David for our Welsh friends and guests staying at Towyn in North Wales.
Mrs HTH chose Nellie as we started to think longer term beyond the number of Elmer's friends.
Tailah is the name of the little girl who owns the caravan at Burgh Castle, and we're renting that one out on her behalf.
Jubilee is named after what was thought to be the first Asian elephant born at Chester Zoo, in 1977.
So any elephant names, as long they have a story behind them are on the agenda, and it does of course also mean that we still have 2 more of Elmer's friends to go!! So look out for news of Red, Mel, Super El, Barbar, Berilia, Dumbo and Hathi etc. coming soon😊
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