How the F*ck

8 SEO examples that win 13 million in monthly traffic (none are a blog post 👀): Your next piece of SEO content should NOT be a blog post. Custom experiences are THRIVING in search. Just today I've seen: → A 400 word page with +1.4K keywords → A site that roars with +300K traffic/mo → A page full of expert videos with 20K/mo → A site with simple tools with +10M/mo → A vote-based generator site with +2M/mo → An interactive slideshow set with +75K/mo → A famous story told through scrolls Helpful. Engaging. Delivered fast. The future of SEO. Want to take a look at these? Tomorrow morning, I'm sharing 8 engaging content examples with 8,000+ SEOs and content leaders on my newsletter. Subscribe to my newsletter to get it: How the F*ck.

180-point SEO audit checklist (god damn, this took ages): PS. Find sources, additional explanations for each point, and the full checklist here: https://lnkd.in/gy7sU9h6

1-minute SEO strategy crash course: I teach these 18 lessons regularly to 8,000+ How the F*ck newsletter subscribers. Ps. If this takes you 1-minute to read I'll be impressed 🙃 but I loved this concept for an SEO carousel—I first saw Jasmin Alic do it this way for his "1 minute copywriting course".

He has under 10K/mo traffic. Investing in SEO for just 11 months. Takes home +$110K a month from Organic. This is a client of mine. He'd built his business steadily for 20 years through referrals and his network. He reached out to scale up via SEO. The business? Financial services—tax, compliance, M&A advisory. A traditional business that always has demand. He doesn't need 1M/monthly traffic. He needs targeted content, that resonates with high-value clients who are ready to engage. Most businesses don't need masses of traffic. They need the right traffic landing on a page that converts.

Getting number 3 on Backlinko's best SEO newsletters piece is a huge personal win for me. Backlinko is a blog I've been in awe of for years. I'm always surprised by how useful and expertise-filled every article is. Big love to everyone who's subscribe to How the F*ck over the past couple of years. Your feedback (in the DMs, newsletter replies, etc) has kept me going consistently, but sharing it also got me on this list toward the top. Appreciate & love y'all. 🙌

How competitive SEO can get: Preply has an 8-person Digital PR team and a target of 3,400 earned backlinks per quarter 🤯 Huge thanks to Daniele Saccardi, Senior Digital PR Lead at Preply, for helping me put the final touches on this case study—you'll see his input & an example campaign at the end of the article.

How Preply grew to 3.8M traffic/mo in 3 years (new SEO teardown coming tomorrow!) Tomorrow, 8,000+ How the F*ck subscribers will receive a huuuuuge teardown of Preply's SEO strategy. This company has absolutely exploded in recent years: - 55,000 tutors - Millions of learners - 400+ employees - $120M+ funding raised And, importantly: 3.8M monthly organic search traffic. 🤯 In the teardown, I share: + Preply's approach to scaled blog content production (their targeting strategy for top, middle and bottom of funnel content) + How they leverage explosive SEO tactics like product-led and programmatic content to grow so quickly. + How community is driving even faster traffic growth. + Why I love their conversion rate and UX of their site. + Backlinks & PR This one is completely free to all subscribers. Hit subscribe to get it in your inbox tomorrow ✌️

THE biggest gap in the SaaS content marketer skillset? "What *actually* makes a blog post convert a reader to demo request? Or sign-up?" Is it talking about your product... + a lot? + persuasively? + in very simple terms? + in a way the audience "gets"? + in a way that meets search intent? + first, second or third in the listicle? Or...is it actually best to share just straight up quality informational content with zero talk about your product? The world of SaaS content x SEO is shifting ever more toward lower-funnel opportunities. And so, exploring and teaching this topic in depth is a BIG focus of mine in 2024. In the How the F*ck newsletter in Q1, I'll look WAY more closely at: → Research and what it says → Experiments (and how to do them) → Interviews with copywriters and BoFu content experts Wanna join me on the ride? Visit the How the F*ck homepage and drop your email.

Wanna sponsor a thriving SEO & content marketing community? The How the F*ck sponsorship schedule is filling up quickly for Q1 2024. Promote your products/services to: 1. 6,500+ highly engaged newsletter subscribers 2. Avid podcast listeners (1,000-2,000 listeners/ep) 3. 40,000 social followers I'm particularly looking for sponsors who want to partner over a longer stretch (~3 months). Benefits of a long-term partnership: + Multi-touch campaigns work better than one offs + You lock in the pricing even as the audience grows + Members see you as my actual partner DMs are open for pricing, example campaigns, and other questions. P.S. Samuel Schmitt and his awesome software thruuu (who just completed 3 months of sponsorship) decided to continue into Q1 🎉 What better evidence of value?