The SEO Works

It's been over a year since ChatGPT exploded onto the scene 😲 But is it still a game changer for SEO? It's time to find out in our new FREE whitepaper... 👇 Based on months of trailing and testing by our experts, we have compiled the ultimate guide to help you understand the potential (and limitations) of the tool 🙌 As we all know, ChatGPT is here to stay and will only get better and better, which is extremely exciting for us all… And this whitepaper will help you understand the best ways in which your business can benefit from its power ✅ Get your free copy here - https://lnkd.in/exG7g5Jx #chatgpt #ai #seoexpert #freewhitepaper #contentcreation

Talk about a #fridayfeeling 😅 Say hello to our June employee of the month Callum 👋 Swipe to see what the team had to say about him... 👇 We think the feedback speaks for itself on why Callum is our employee of the month... 💪 Demonstrated great confidence & expertise with clients 🙌 Curated a bespoke strategy to take a campaign to the next level 🧠 Provided helpful insight and tips for his colleagues Congratulations once again Callum - keep up the good work 🤝 #employeeofthemonth #appreciation #seoexpert #EOM

Taking our knowledge to the next level 🚀 We've been hard at work behind the scenes to create our very own bespoke LMS platform - SEO Works GROW... 👇 This comes as one of our many investments into internal training for our team... ...from a successful apprenticeship academy to the creation of our own dedicated training team with a new training manager 💪 The platform will allow our team access to learning resources with ease, and in a variety of formats 🙌 Helping our team to take their knowledge to new heights and ensuring that our services are the best possible quality for our clients ✅ If you'd like to find out more about our new LMS platform... Check the full story out in Sheffield Chamber of Commerce - link in the comments 💬 #training #internaltraining #seoexpert #digitalmarketing

Running into duplication issues? Canonical tags are the answer ✅ But only if used correctly! Lucas discusses possible mistakes and how to avoid them... 👇 Canonicals are put in place to signal to Google which is the primary page out of a series of duplicate pages... ...helping you to make sure the correct page is indexed 🙌 However, simple mistakes can lead to your pages not ranking at all - so it's imperative to avoid them! Thanks for the insight, Lucas 💪 #seoexpert #canonicals #seotalk #digitalmarketing #ranking

Which paid social platform do you get the best results from? That's what we wanted to know from fellow marketers 🤔 The results were definitely interesting... 👇 Paid social advertising is an incredibly popular option for businesses to achieve both brand-building and lead generation 💪 However, with so many different channels out there that each have their own unique benefits, it can be difficult to decide what’s right for your business 😰 But don't worry, Tom's got you covered with his new blog ✅ Join him as he explores the strengths and drawbacks of the major platforms - LinkedIn, Facebook, Instagram, TikTok, Pinterest, and X... ...helping you to make an informed decision for your paid social efforts! Read the full piece now - link in comments 💬 #paidsocial #ppcexpert #socialmedia #digitalmarketing

This month we celebrated some HUGE work birthdays! 🎂 With everything from people's first year with us, to their sixth... 😮 As an agency that prides itself on our workplace culture, nothing makes us happier than seeing these milestones 🙌 It shows that if you can create a happy, supportive, and exciting workplace - people tend to stick around! Congratulations everyone - here's to many more 🚀 #workbirthdays #workculture #team

Time to get techinical ⌚ How can you improve your site's Core Web Vitals? Carla is back with the second part of her series - this time looking at INP... 👇 Replacing FID (First Input Delay), INP (Interation to Next Paint) aims to measure the responsiveness of all user inputs on a page and capture the full duration of each event 👀 And if your INP is anywhere between 200-500ms you might want to give this guide a read... 🫤 Improving these interactions will not only allow your site to load faster, but will also give users a better experience when interacting with it... ✅ ...and as we know, Google values user experience extremely highly so this will reap rewards! #corewebvitals #seoexpert #userexperience #digitalmarketing

marketingSHOWCASE Manchester it’s been a pleasure ✅ Here’s a look at our event team in action… 👇 Ben kicked the day off with a fantastic talk that tackled the key trends impacting the digital industry 💪🏼 And our team had some great chats with fellow marketers about their experiences with digital marketing… …and even helped them with a free SEO audit 🙌🏼 It was great to meet you all and we’ll see you again at London’s event in September 👋 #event #networking #seoexpert #digitalagency

❗We need to define readability differently❗That's what SEO content specialist Jacob Fallon proposes in his latest blog post... 👇 Readability has been talked about in SEO for a while, with the focus being placed on sentence length, use of headers, and word choices 🔍 But it's something that's often reduced to a simple metric by SEO tools... ...and this leads to most advice focusing on optimising content to achieve specific readability scores! In this post, Jacob explains why the *real* priority is meeting the diverse needs of your audience 🙌 Understanding how users read online, considering their goals, and tailoring the structure and style of your content to meet these needs 👀 SEO content writers, this is a must-read - https://lnkd.in/dJkaUpNV #seo #contentwriting #newblog