IAG Loyalty

With over two-thirds of customers from our recent research telling us they would prefer it if loyalty programmes were unified with a single loyalty currency, our CEO, Adam Daniels, shares the key benefits of a consolidated currency for both customers and brands. For customers, this means one powerful currency to earn and redeem towards aspirational rewards as part of their everyday spending, making the whole process simpler and more manageable. For brands, this equals greater customer engagement with the flexibility to maintain control of their loyalty currencies and gain deeper insights into customer behaviour.  Watch our full video on currency consolidation here: https://lnkd.in/eru6TrMp Read more about our recent research here: https://lnkd.in/ea8X_89U  #Avios #ConsolidatedCurrency #CustomerLoyalty #LoyaltyPioneers 

A magical day of #LifeAtLoyalty! Last week, 20 curious learners took part in a Storytelling Workshop, as part of our new approach to learning, Develop You. Develop You brings together a unique learning and development offer that supports our people to take their careers and our business, to new heights 🙌 Led by expert 'magilitators' 🪄 from Abracademy — known for blending magic and psychology to create impactful learning experiences — the group explored the true power of storytelling. So what did they get up to? From uncovering the story arc to erasing limiting beliefs, teammates uncovered storytelling’s ability to lead, drive change, support learning, build connections, and humanise their messages 💪 not forgetting some impressive magic tricks to try out with friends this festive season!

The loyalty business of the airline group IAG has become one of the fastest growing in the world as younger consumers and eager travellers look to pick up points from spending. IAG Loyalty’s programmes, through which users accrue Avios points when they fly with airlines including British Airways and Iberia, grew 38% in value between 2020 and 2023 to just over $7 billion, according to research by On Point Loyalty

A Friday shout out to our fabulous Contact Centre team for bringing home three awards at the recent Northern Contact Centre Forum Awards! 🏆 Louise Dean scooped Team Leader of the year 🏆 Our passionate 'Better Together Squad', scooped Best People Engagement of the year 🏆 And for the finale, Best Transformation Programme went to the chatbot integration into our Multichannel Team. A huge project spanning lots of teams to bring this innovation to our customers. Congratulations to all winners and nominations; a brilliant night with pics to prove it! 📸 #LifeAtLoyalty

The first ever British Airways long-haul Avios-only flight has touched down in Dubai, and customers on board used as little as 60,000 Avios plus £100 in taxes and fees to book their place on the flight - perfect for a half-term getaway!   Avios-only flights are available across British Airways, Iberia and Aer Lingus to destinations including Tenerife, Abu Dhabi, Faro and Barbados, and offer customers the chance to book any seat on the aircraft using their Avios.    #Avios #BritishAirways #IAGLoyalty

How many loyalty currencies are too many for consumers to manage?   Our latest research showed that 27% of consumers surveyed are members of 5 or more loyalty programmes. That can mean managing 5 or more different account balances and currencies. It's no wonder why in the same research we uncovered that a whopping 67% of consumers favoured the idea of combining loyalty currencies into a single, unified system.   But what exactly does that entail and what are the benefits for all involved?   Find out in our latest video featuring insights from our very own Adam Daniels, Veronica Vicars, as well as Simon Taylor from Barclaycard, Shaun Hatrick from Nectar and Gilbert Ott from point me, to learn more about the future of loyalty and how we're making it simpler and more rewarding.   Watch here: https://lnkd.in/eru6TrMp   You can find our research article referenced above here: https://lnkd.in/ea8X_89U   #LoyaltyRewards #Avios #LoyaltyPioneers #ConsolidatedCurrency

Our partnership with Women in Tech UK and Diversity in Tech continues! Chichi Nzekwue (née Ejiofor), Product Owner here at IAGL, caught up with the team to share her insights on life at Loyalty, career paths, being a new parent and everything in between. If you're interested in a career in Product, you don't want to miss this one👇

Yesterday we hosted our inaugural in-person event: 'Navigating the Next Phase of Loyalty' in partnership with Skift, at the wonderful Battersea Power Station in London.   It was a brilliant evening of discussion, networking, canapes and even wine tasting, thanks to The Wine Flyer.   We were joined by over 80 guests & partners from leading brands as we navigated the shifting landscape of loyalty programmes and explored the principles of consolidated reward currency.   A huge thank you to Carolyn Kremins and the whole Skift team, as well as Rogier Van Enk, Mark Given, Gilbert Ott, Veronica Vicars, Jack Smith and Anna Sawbridge for their insight during the panel discussions, and Evert de Boer for holding it all together as the moderator. A special thank you also to everyone who attended.   Be sure to keep an eye out over the coming weeks for more content from the event itself.   #LoyaltyPioneers #ConsolidatedCurrency

Did you know that 2 in 3 consumers would prefer if loyalty programme currencies were combined or consolidated?   Yes, that's right. In the run-up to our inaugural event later this week in partnership with Skift, more on this to come, we commissioned some research to delve deeper into the idea of a consolidated currency when it comes to loyalty programmes.   Our research found that two-thirds of consumers (65%) surveyed are members of at least three loyalty programs, with 27% members of five or more. Keeping up with multiple loyalty memberships can be cumbersome, confusing, and overwhelm consumers.   Reflecting this frustration, the survey revealed a strong preference for consolidated loyalty programme currencies, with two-thirds (67%) of respondents favouring the idea of combining programme currencies into a single, unified currency.   “The fact that two-thirds of consumers prefer unified loyalty program currencies was striking. It underscores the importance of making loyalty programs more accessible and easier to use.” - Adam Daniels   Equally, as striking was the underestimation we found when surveying business leaders when it comes to consumer demand for consolidated currencies, displaying untapped potential in the loyalty space for many.   Be sure to read the full article here: https://lnkd.in/ea8X_89U Let us know your thoughts below.   #LoyaltyPioneers #ConsolidatedCurrency

In today's fast-paced world, creating a seamless experience across all touchpoints is crucial for building lasting relationships with customers.   We believe that omnichannel loyalty is imperative for customer engagement, and it's all about ensuring that every interaction—whether online, in-store, or through an app - feels connected and effortless.   Our latest article explores how you can design smooth customer journeys by leveraging omnichannel strategies to drive loyalty and create more personalised, rewarding experiences.   Read the full article here: https://lnkd.in/e3m2W6wh   #CustomerExperience #Omnichannel #Loyalty #LoyaltyPioneers