Ideas Foundation

20 Years of Nurturing Creative Talent! 🎉 The Ideas Foundation began its journey in Hackney, working alongside colleges like BSix to open doors for diverse young talent in the creative industries. Two decades later, we're still going strong—partnering with colleges to help shape the next generation of creative thinkers. Our mission is simple: to nurture a new creative class by bringing real-world experiences into classrooms through partnerships with brands, educators, and brilliant mentors. What makes our work so special? It's the opportunity to share our skills, learn from the creativity of younger students, and watch them grow. Along the way, there's plenty of laughter, life lessons, and inspiration to go around! Yes, we’re contributing to the curriculum, Gatsby benchmarks, widening participation, and even ESG agendas. But we’re doing it in a way that’s dynamic, hands-on, and fun—not just a checklist exercise. A huge thank you to our amazing partners: ✨ Procter & Gamble Pantene for the inspiring initial brief ✨ Teesside University for hosting us at their London campus Plexal HERE EAST and to Abbie English and Kathryn E. ✨ BSix College for your engaged students and supportive tutors ✨ frog for providing six dedicated mentors and a creative brief ✨ And to our incredible tutors who bring a mentoring mindset—setting high standards and through encouragement and support. Adisa Stephen-Ezeocha Ben Worth Eliska Sky And to Canon EMEA Nathan Dua Adam Pensotti for the loan of equipment! During Black History Month, the "Power of Hair" brief is especially significant. As our wonderful tutor Toni Peters said: "These sessions give young people invaluable insights into real-world media. They dive in, learn, and grow so much." Together, we’re empowering the next generation of creative talent, and the journey is just as exciting as the destination. 🌟🎨 #BlackHistoryMonth #PowerOfHair #IdeasFoundation #CreativityInTheClassroom #FutureTalent #DiversityInCreativity #MentorshipMatters #WideningParticipation #ESGGoals #CreativeIndustries

📣 Last chance to be a part of our online event led by award winning coach Kate Lander where you can train as a mentor with the Ideas Foundation! This is a fantastic opportunity to make a difference in the lives of aspiring creatives. The course will cover the role of a mentor and how to ensure safe conversations, how to support, motivate and empower young people through listening and goal focused coaching questions plus where to signpost young people for further careers support. Through mentoring you will not only give back but you will gain insights from the young people and an opportunity to support the education community. The course is free but we welcome donations to the Ideas Foundation to cover the costs of the training. All attendees will receive certificates. 🔗Read more about the mentor recruitment scheme here: https://lnkd.in/egMkchvA 🔗To get your free ticket head to: https://lnkd.in/ehTB4hB9 Kate Lander Belinda Peach The Manchester College #IdeasFoundation #mentorrecruitment #training #industryprofessionals #careeradvice #NewCreativeClass #signup #volunteer #creativefutures

Thanks Max for this great post and picture. Quality of pitches this year was superb!

So love seeing feedback from teachers and students!

This week, I had an amazing opportunity to work with Ideas Foundation & BBC Creative where my team and I created a marketing campaign for BBC's "A Good Girl's Guide to Murder". I’m thrilled to share that our team, SourSweet Studios, created by Matilda Mutchell, Monique Flemmings, Thomas Jackson and I, won! Grateful for the experience and everything I’ve learned, Thank you so much to all involved who provided us with the opportunity!

Fantastic to see this beautiful if alarming image brings to life the importance of researching into how pollution is harming babies in the womb. Well done Queen Mary University of London and thanks to Ideas Foundation Shafia Fiaz Images such as this I think are so important to explore impacts of climate emergency and the value of climate education that we are exploring at #WEdFevents

✨ A Night to Remember at the Creative Floor Awards 2024 ✨ We were thrilled to attend the Creative Floor Awards this time last weekcelebrating the world’s best creative work and talent in healthcare communications. This event is more than just awards—it's about inspiring greater diversity and unlocking untapped talent in health and wellness communication agencies. We spent the evening meeting some wonderful people and being inspired by fantastic campaigns such as Alopecia Mirror, Dogs without Borders, Throwaway Comments and I am Not Just Black, Skin of Colour Society. Last year, we were honoured to receive the Talent and Diversity Fund, and the impact has been incredible. The funds have enabled us to bring creative learning experiences to those who need them most, making a real difference in social mobility and improving life chances. Want to learn more about our work? This year we want to develop more creative campaigns addressing health inequalities and women and children’s health. If you want to get involved in designed the campaigns please get in touch with us. We know that pollution, climate change, stress and poverty impact on health at different life stages even from within the womb where particulate matter is now being breathed by unborn babies. #CreativeFloorAwards #HealthcareCommunications #DiversityAndInclusion #TalentDevelopment #SocialMobility #CreativeLearning #healthinequalities #QMUL Thanks Shaheed Peera for all you do to have a creative conscience when celebrating great work through The Creative Floor Awards

https://lnkd.in/e28dMaj3 Four places left for the Ideas Foundation mentor training event led by the wonderful Kate Lander. We are especially looking for mentors who come from the Northwest or are working in the Manchester area who can support a #newcreativeclass being nurtured The Manchester College. Places are free but we want attendees to apply learning in the next few months with students aged 16-18. Mentoring is a fantastic way to learn new skills, inspire others and be inspired. Please share if you know people who might be interested John Schumacher Belinda Peach. Thanks Cindy Simmons MPA - Manchester Publicity Association for sharing this already with your networks.

The Ideas Foundation works with young people to co-create campaigns that raise awareness about image issues and the importance of research, including Queen Mary University of London’s Magenta Project, to reach broader audiences. One of our alumni, Shafia Fiaz has created an illustration to highlight this message. She explains: "With this piece, I aimed to deliver a bold and straightforward message: pollution impacts the most vulnerable - those we cannot see, like a baby growing in its mother's womb. Babies and children are particularly sensitive to environmental hazards, making this issue all the more urgent to address. It has been a pleasure to collaborate with the Ideas Foundation once again, especially in support of QMUL on this vital project." Dr Tina Chowdhury #HealthEquity #baby #PublicHealth #ScienceCommunication #pollution #airpollution #environment #toxicfumes

Great interview and careers inspiration from one of our trustees Simeon Quarrie. Work out what you love to do and apply it to a problem that needs fixing.