So excited to be part of the Egg Academy. Join Lisa as she talks you through how we build meaningful brands here at ilka | Certified B Corp. Here's what to expect: Before we put pencil to paper, we begin every project with strategic design thinking. A brand can not be created without a concept; that one home truth that sets you apart from everyone else. We bring you 5 simple steps to help you know your worth, stand out in a crowded market place and communicate with confidence. 1. Why: Articulate why your brand is relevant in the world we live in. 2. Who: Discover your personality, values and mindset 3. Where: Understand your audience to define communication priorities. 4. What: Find your voice and what makes you different. 5. How: Capture your visual brand concept.
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