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Media inflation set to rise in 2025 and 2026 according to WFA Outlook report Nine out of 10 top global markets expected to see inflation rise more than in 2024. Rising media inflation will be the story of the next two years, according to the latest WFA Outlook report, which for the first time includes predictions for the world’s top 10 media markets two years ahead. The second edition of WFA Outlook 2024, our industry-wide poll of media price inflation forecasts, reveals 2024 media price inflation forecasts have picked up slightly from 3.1% forecast in April to 3.3% now, with increases in US and Western Europe offsetting forecasted reductions in China and Japan. And this pattern of increasing media price inflation looks to be the story for the next few years. To read the full article visit Marketing Procurement iQ https://lnkd.in/gBX7urDs Laura Forcetti Alice Tomlinson Alastair Ray Cortex Media MediaSense Ebiquity plc Havas dentsu Omnicom Media Group UK Publicis Groupe Publicis Media Havas Media Network the7stars

Want to stay ahead when the world is moving faster than ever? Check this insight for 2025,our latest media trends release. From the rise of generative AI to the undeniable power of storytelling, discover the trends that will shape how brands connect, engage, and inspire in 2025 and beyond.

ECI’s updated media inflation forecast for 2024 - What every advertiser needs to know    The updated forecast highlights contrasting fortunes of media markets around the world. While events like the Paris Olympics have lifted spirits, caution still dominates as we navigate potentially seismic shifts in global geopolitics such as the upcoming US elections.   ⬆ In the UK, media prices inflated, driven by revenue growth and declining viewership. ⬇ Meanwhile, Japan experienced deflation, as viewership growth outpaced investment. ➡ Steep rise in the usage of proprietary media and streaming gains were some key dynamics affecting media pricing and ad commitments in 2024.      👉 Download ECI Media Management's quarterly update to our 2024 media inflation forecast and learn how to navigate these challenges while driving higher media value. https://lnkd.in/epg8cnEt Munjereen Sadek #highermediavalue #mediainflation #advertising #mediapricing 

That’s crazy, so many in Procurement think this is unfair. Let’s end the debate right now: Winning a £100k contract and saving £100k on a contract are not the same. (Because generating £100k sales revenue is so much harder to do, I said what I said) And here’s why I’m telling you this: I’m tired of the “let’s just cut costs” narrative. It’s tarnished Procurement for too long. I don’t want a race to the bottom where Procurement managers scrap over high margin categories. Procurement is NOT Purchasing either. Purchasing and Sourcing are activities under the Procurement umbrella. A mature Procurement function is a value generator in every sense of the word: • Total cost of ownership • Risk Mitigation • Innovation • Sustainability • Revenue Generation (What have I missed?) Don’t like your remuneration package? Negotiate. Don’t like your Procurement environment? Change it. Don’t like sales teams? Get over yourself. Without sales, there’d be no business. Work with them, learn from them, align objectives with them. But let’s never get to a stage where Procurement are incentivised like them. We’re value generators in a different and more nuanced way. And that’s exactly the way it should stay. ~~~~ Image credit: Ralph de Groot

🎯 Navigating the Inventory Media Maze: What Advertisers Need to Know In today's complex advertising landscape, Inventory Media has become a hot topic. But what does it mean for client-agency relationships? Key takeaways: Agencies have evolved from volume aggregation to broking inventory media Trust and fairness in value distribution are at stake Non-participating clients may unknowingly subsidize others 🔍 What advertisers should consider: Align media placements with overall strategies Focus on personalized value agreements over full transparency Verify pricing competitiveness through independent experts Reject non-conforming placements, even as make-goods 💡 If you're not participating in Inventory Media offers, ask yourself: Where's your share of the aggregated volume benefits? Remember: Demand your fair share of benefits from your agency's negotiating power. Stay informed, stay strategic! https://lnkd.in/eZ3c5mbV #AdvertisingInsights #MediaBuying #AgencyRelationships #MarketingStrategy #InventoryMedia

Publicis Groupe tops the New Business League rankings, outpacing the competition with $227m in YTD creative revenue and 514 wins. Omnicom follows in second place, driven by a strong $166m in media revenue. dentsu and WPP rank third and fourth respectively. For more insights, visit https://lnkd.in/gNYQnfQY