IMG

The travel sector has been breaking boundaries, with 2024 predicted to mark a milestone for global passenger traffic at 9.4 billion. Inflight and in-ship advertising presents a unique opportunity for brands – passengers who are ordinarily engaged by multiple devices have little distractions for an extended period when in the sky or at sea. How are brands leveraging this audience? Our insights explore how brands can meet captive audiences at 40,000 feet with Sport 24 Read more here: https://bit.ly/400qYgv

IMG's EVP of Global Production, Barney Francis, and SVP & Managing Director of Football, Media, Robert Klein, recently spoke with Sportcal about our strategic partnership with the Saudi Pro League (SPL) as we leverage our expertise in broadcasting and media rights distribution to enhance the SPL's global profile. Together, IMG and the SPL have expanded the league’s international broadcast reach across 165 countries on 43 platforms, while IMG is also helping to elevate the production quality and driving further engagement among audiences around the world. Speaking on how IMG’s vast expertise is supporting the league’s growth, Robert said, “Being able to have in-house production teams means we can start providing more localization and customization depending on the requests [from different media partners]. There’s crossover with production … being globally present as we are, means we already understand each local market and what its needs are, and we can then translate that back to the SPL and our production team.” Barney added: “The SPL are partners and we have to show that mentality, which is why we’re embedded into their offices, based there, talking to them all the time about how to improve the product. Our commitment includes providing training for existing staff and also bringing through the next generation of Saudi nationals in the broadcast production industry.” Learn more about how we're helping the SPL grow its global audience in the full article here: https://bit.ly/3YnY88U

The stage is set for the Betfred Super League Grand Final on Saturday, 12 October, as Wigan Warriors Rugby League Club chase a historic quadruple against Hull KR who are looking to become first-time winners, in what promises to be a thrilling season finale. We’re proud to support RL Commercial through our strategic partnership, delivering media rights, digital services, and streaming solutions to help rugby league reach fans around the world. It’s an exciting time for the sport, and we’re honored to be part of its journey to grow on a global stage.

From breathtaking performances to heartwarming stories of perseverance, athletes around the globe redefined the limits of human potential at the Paralympics in Paris, 2024. We’re proud to partner with International Paralympic Committee and represent their incredible archive, learn more here: https://bit.ly/3zUMQ2e

We are excited to announce a long-term strategic partnership with British Cycling, aimed at driving the growth and sustainability of its events portfolio and generating new revenue to reinvest back into the sport. This comes on the back of a game-changing agreement secured between British Cycling and Lloyds Bank with the support of IMG. Leveraging our industry-leading expertise in production, media rights distribution, commercial partnerships, digital transformation, and advisory services, IMG will support British Cycling’s Lloyd’s Bank Tour of Britain events, and provide strategic guidance for the broader British Cycling Events portfolio. The partnership will help British Cycling unlock the full potential of the sport, reaching wider audiences and driving deeper fan engagement. Learn more about what this partnership means for the future of British Cycling here: https://bit.ly/3NjiGJ1

Sustainability in sports production means the world to us, so we recently held ‘Green to Screen Day’ at Stockley Park, showcasing new technologies across remote production, hydrogen power, paper-based TV sets and more. Across the day other activities like a swap shop, book exchange, charity donations, nature walks, vegan street food and even sustainably produced music put the spotlight on sustainability and its importance to IMG. Thanks to all our in-house teams and valued suppliers who brought Green to Screen day to life, building on the recent delivery of our European Tour team's delivery of a 100% hydrogen powered outside broadcast of the BMW PGA Championships at Wentworth. Together, we're making a more sustainable future a reality. ♻️🌱🔋

With the support of our team, our partners the Minnesota Vikings brought fans from across Europe and USA together as they came to the capital city as part of the NFL London games, facing off against the New York Jets. In a week packed with a program of activations, aligned with a full out-of-home advertising campaign, fans were treated to a host of incredible experiences, including live podcast recordings with Vikings Legends, quiz nights, treasure hunts and a sell-out tailgate party. The week of events concluded with the ultimate Vikings immersive experience on Saturday as they took over Outernet by Tottenham Court Road ahead of the claiming another London win on Sunday. We are proud to support the Minnesota Vikings, providing extensive digital support and helping them to expand and engage their international audiences across a number of digital platforms.

Next up in our Black History Month Spotlight Series at IMG, we have Chrystal Umoh and Khalid Savage ⬇️

Our President, Media, Adam Kelly sat down with SportBusiness to discuss IMG’s ongoing evolution, one year on from our rebrand and on the heels of the second IMG x RedBird Summit. Read the article to find out how we are driving transformative growth in sport: https://bit.ly/4eSeQCp

Recently, two of our Employee Resource Groups, Allies of Visible and Invisible Disabilities (AVID) and Women of Endeavor (WE) hosted a lunch and learn around the Paralympics at our Chiswick Park office in London. We were delighted to welcome Rachael Latham, ex-Paralympic swimmer & BBC Disability Sport News Reporter, Kate Clayton, Partnerships & Paralympics Lead, Channel 4 and Faye Rockley, Health & Safety Director, Endeavor & AVID Board Member. The conversation centered not only around the Paralympics but the importance of inclusive language, allyship, authentic partnerships and the value of activations on and off the screen.