IMPOSSIBREW®

It's time to fess up. It's our fault that England didn't bring it home at the Euros. It seems that in our effort to brew the perfect celebratory beer, we altered the delicate fabric of the football cosmos. We're really (really) sorry. But hopefully our new Limited Edition Rhubarb Weiss will make up for it.  Because it's really (really) good.

🏅 MARK NAMED AS FINALIST IN GB ENTREPRENEUR AWARDS🏅 We’re really chuffed to announce that our founder Mark has been named as a finalist in the 'Young Entrepreneur of the Year Awards'. We’re up against some inspiring characters, and we're so pleased to see the talent of so many young entrepreneurs being celebrated across such a range of different industries in the UK. Cheers to Mark and all the other finalists - we'll let you know how things go come results time in November! 🍻

WE'VE GOT NEWS 🗞 🍻   Over the last year we’ve been working hard to roll out a lot of changes, and a brand new look for IMPOSSIBREW®. So in a very particular, and highly curated order, here they are. 1) LOOK 👀 Same great taste. Brand new look. Hearing everyone's feedback on our packaging over the last 3 years, we’ve stripped it back to only include what’s important. We hope that you now feel just as good about what’s on the outside as what’s on the inside. These new cans feel incredibly special in person, and we're very excited to finally be getting them out. 2) LABS ⚗ More beer. More often. We’ve had huge support for our Limited Edition beers. So, we’ll be brewing more of them, more often. That means a new Limited Edition beer every 3 months. And due to high demand, each new release will be available for a couple of months, instead of a couple of hours. And, soon to launch, IMPOSSIBREW® Labs Edition: Our brand new series of ultra-low-volume prototype beverages (even beyond beer). Designed to remind us that after all, even without alcohol, drinking is meant to be a lot of fun. 3) LESS PLASTIC ♻ Less waste. More recyclable. We’ve now moved the packaging of most of our beers away from labels to fully plastic-free printed cans. We’ve also removed any traces of plastic from our delivery packaging materials. The operations team have been working through a lot of different solutions to make this happen. But it’s all worthwhile to be making big strides in the right direction to create the future of beer - in more ways than one. And as a bonus, our new printed cans feel way nicer to drink from... LOOKING FORWARD ⏩ Over the last year we’ve been working hard to roll these changes out, and we hope that you’re just as excited by our brand new look as we are. Over the coming 6 months, expect 2 new Limited Edition beers, as well as the release of IMPOSSIBREW® Labs Edition #001. Head over to the site to check out our new cans. Now ready to be enjoyed in-person.

This is what happens when you ask AI to make a dry beer for Jan. And then make it more (and more) dry.

Real pinch-me moment today over at IMPOSSIBREW® HQ as we've just been named 26th in the UK's Top 100 Startups! Cheers to all of you for supporting us on this journey.

Here's what a Mail Online journalist said about our beers, ranked from worst to best.

Here's IMPOSSIBREW®'s 2023 - in 12 numbers. 👀 40 million. The number of times people saw us on FB & Instagram this year. 📹 24 million. The number of times people saw us organically on TikTok. 🍺 500k. The number of hangover-free beer moments we made more relaxing. 🙋♂️ 100k. The number of people who chose to follow our journey online. 📈 170%. The percentage growth we had this year compared to 2022. 🌀 52%. Mentioned 'buzz' as the main reason for choosing our beers. 🔁 44%. The percentage of customers who repeat and come back for more. 👋 17%. The percentage of customers who were recommended by friends. 💥 4. The number of limited edition SKU's we released this year. 🏆 3. The number of awards won (Great Taste and 2 X World Beer Awards). 👨👩👧👦 2. The number of new amazing people who joined our team full-time. 🥇 1. The rank of both our Lager and Pale - awarded by the World Beer Awards (UK Country Winner, Non-Alcoholic Lager and Pale Ale Category). It has been an incredible year. Thank you to our amazing team, loyal customers and investors who made this happen - cheers to a smashing 2024!

Alcohol-free that's anything but dry. Looking for a third option beyond drinking, and not drinking this Dry January? Meet IMPOSSIBREW. A next-generation 0.5% beer brewed with relaxing nootropics. 🌀 350mg Social Blend™ 🏅World Beer Awards UK best non-alc ⬇️ From 6 cals per 100ml Give your new year a solid start and get the beers delivered to your door with fast delivery - just head to our website!