Inbox Insight

Fact: 64% of B2B buyers are now Millennials and Gen Z This shift in demographics has transformed the B2B landscape, making Account-Based Marketing (ABM) more crucial than ever. We've seen firsthand how an effective ABM tech stack can revolutionize your marketing efforts. Why? 1. Enhanced targeting: Identifies high-value accounts 2. Improved engagement: Deliver personalized experiences  3. Accurate measurement: Deeper insights into performance 4. Increased efficiency: Streamline with automation 5. Better alignment: Bridge the gap between marketing and sales This isn't just a nice-to-have—it's essential. Leveraging data, automation, and integration, you can navigate the complexities of modern B2B buying journeys and demonstrate clear ROI on your marketing investments. Are you harnessing the power of ABM technology in your marketing strategy? #AccountBasedMarketing #B2BMarketing #MarTech https://bit.ly/3Yh4qXP

Fact: A successful B2B deal requires an average of 640 touchpoints You read that right! Buying committees of 10+ people, each needing 16 touchpoints, across 4 competing vendors - the numbers add up fast! This data highlights why focusing solely on the bottom of the funnel is a recipe for dried-up leads and missed opportunities. We believe in nurturing relationships throughout the entire buyer journey. Why? • 95% of your potential buyers aren't actively in-market • Building trust primes them to make the buy • Funnels meet buyers where they are in their journey • Balancing brand awareness with lower-funnel tactics is key Fact: An average sales cycle lasts 11+ months. Prioritizing relationship-building over quick transactions sets yourself up for long-term success. What's your experience with full-funnel marketing? Have you seen better results from nurturing leads over time? Share your thoughts in the comments! #B2BMarketing #DemandGeneration #FullFunnelStrategy https://bit.ly/3DQ2v4u

There’s a trend happening. 73% of B2B marketers are leveraging content marketing as a core strategy. Surprised? You shouldn’t be because content marketing works. Why? It's cost-effective.  Builds trust.  Drives engagement. We've realized that content is king in the B2B world. Want some advice? Invest in high-quality content. Align with your audience's needs. Distribute strategically. We've seen the impact firsthand. What's your biggest content marketing challenge? #ContentMarketing #B2BMarketing #LeadGeneration https://bit.ly/3WRcsWj

Slow vs. Fast Sales Cycles: Which is Better? Slow Cycles: • Deeper relationship building • Allows time for thorough decision-making • Results in larger deal sizes • Involves multiple stakeholders Fast Cycles: • Generate revenue quickly • Requires less resource investment • Allows higher volume of opportunities • Simpler approval processes We've seen both approaches succeed. What’s the key? Tailoring your strategy to your unique buyers. Our demand generation expertise helps B2B companies optimize their sales cycles. The Focus? • Hyper-targeted buyer personas • Strategic content creation • Intent data utilization • Continuous measurement and optimization Result? More efficient, effective sales processes. What's your experience with sales cycle length? #B2BSales #DemandGeneration #SalesCycle https://bit.ly/3F8F331

At Inbox Insight, we're not just talking about gender equality – we're committed to driving positive change. 🙏 Today and every day, we're proud to champion the remarkable women driving innovation and leadership at every level of our organisation and throughout our wider network. 🏆   This International Women's Day is a reminder that meaningful progress starts with every one of us. Let's continue to #AccelerateAction and take purposeful steps towards lasting change. 💪   #IWD2025 #InternationalWomensDay #GenderEquality #WomenEmpowerment #OneTeam

Are you struggling to build trust with your ideal customers? Discover the power of thought leadership in the latest episode of Demand Bites featuring industry expert Julie Smutko!   Key Insights:   Thought leadership is essential for creating genuine connections with your audience—helping builds trust, not just selling. Learn how many brands are failing to connect meaningfully, leading to a trust deficit in B2B. Prioritize helping your audience through valuable content to establish your authority and enhance conversion rates.   Swipe through our carousel for actionable tips and dive deeper into these insights before tuning into the full episode. 🎧 Listen now on your favorite podcast platform!   Blog: https://bit.ly/3F52wCd YouTube: https://bit.ly/3XxhLKF Spotify: https://bit.ly/3F52DO9 Apple Podcasts: https://bit.ly/4i6CkWq   #DemandGeneration #B2BMarketing #ThoughtLeadership

FACT:  84% of B2B decision-makers use social media for research We understand the power of maximizing your content's reach. This is why we're passionate about helping transform existing assets into engaging, multi-channel experiences. How? 1. Audit your top-performing pieces 2. Define your repurposing goals 3. Select anchor formats such as eBooks or webinars 4. Tailor content for specific channels 5. Develop a strong scheduling plan 6. Leverage automation and AI Implementing a smart repurposing workflow, allows you to: • Boost efficiency • Expand reach  • Scale lead generation  • Improve key performance metrics Ready to make your content work harder for you? #ContentMarketing #B2BMarketing #LeadGeneration https://bit.ly/4k7jro3

The battle rages on: Long vs. Short Sales Cycles Long Sales Cycles: • Complex decision-making process • Multiple stakeholders • In-depth product evaluations • Longer relationship-building phase Short Sales Cycles: • Streamlined purchasing • Fewer decision-makers • Focused on immediate solutions • Rapid implementation Both have their place. Efficiency is key. We're all about optimizing your approach. Our demand generation strategies will: • Qualify leads faster  • Deliver targeted content  • Leverage intent data  • Automate personalized outreach Result? Shorter cycles without sacrificing quality. Which do you prefer: long or short sales cycles? #B2BSales #DemandGeneration #SalesCycle https://bit.ly/3F8F331

Inbox Insights Drives Highest SQL Conversion Rate for GEP GEP, a leading global provider of procurement and supply chain software solutions and services, has been recognized by industry analysts like Gartner and IDC as a leader in the space. Faced with the challenge of engaging decision-makers across diverse segments, GEP deployed a strategic single and double-touch outreach plan. They tailored their approach by segmenting mid-enterprise and enterprise markets, delivering personalized, educational messaging that connected with various buyers. This resulted in enhanced account penetration,  establishing GEP’s market leadership and creating a cohesive narrative supported by layered intent signals and nurtured touchpoints. Want to know more? Check out our complete case study: https://bit.ly/4h9XMIZ

Elevate Your Sales: Make Your Process Dynamic and Effective Fact: The typical B2B sales cycle lasts over 2 months. That's a long time to keep deals in limbo and resources tied up. Rethinking demand generation can dramatically shorten this timeline. How? 1. Develop laser-focused buyer personas 2. Optimize lead qualification 3. Create content that speaks directly to prospects 4. Leverage marketing automation for personalized outreach 5. Empower your sales team with the right tools 6. Build trust through strategic social proof 7. Use intent data to perfect your timing The key? Aligning your marketing to create a seamless journey that respects each customer's pace while gently accelerating progress. When done right, a faster sales cycle doesn't feel rushed. Instead, it’s a natural progression where prospects get exactly what they need to make confident decisions. What's your biggest challenge in shortening your sales cycle? #SalesEfficiency #DemandGeneration #B2BSales https://bit.ly/3F8F331