InfoSum

🚀 We’re hiring! Our innovative technology is reshaping how organizations leverage data and creating a more secure and privacy-focused ecosystem. We’re looking for two talented individuals to help us on our mission and join our amazing Engineering team. We’re hiring for: 👉 Information Security Analyst - Basingstoke, UK 👉 SRE/Infrastructure Engineer - Basingstoke, UK If you’re ready for your next challenge or know someone who is, apply here: https://hubs.la/Q02hJk2_0 #InfoSum #DataCollaboration #TechJobs #JobsInTech #Careers

“If plastic straws are the equivalent of third-party cookies, then any two companies being careless about data sharing and handing over control of their data, that’s the equivalent of dumping industrial waste straight into the ocean.” To build a more responsible and private ecosystem, we must remove the needless sharing and commingling of vast amounts of consumer data and move to an ecosystem built on collective responsibility and secure data collaboration. To achieve this, and as InfoSum CEO Lauren Wetzel explains here, data collaboration platforms need to be privacy by default - anything less, and it is not truly private nor secure. #InfoSum #DataCollaboration #DMEXCO #DMEXCO24

InfoSum is headed to Orlando for the Association of National Advertisers Masters of Marketing Conference next week! If you’re curious about how data clean rooms can supercharge your first-party data strategy or how top global brands utilize data collaboration to fuel business growth, let’s meet up! InfoSum CEO Lauren Wetzel and Marc Cestaro, SVP, Sales, North America, will be there and would love to connect. Schedule a time to meet here: https://hubs.la/Q02TP0Wd0 We look forward to seeing you there! #InfoSum #DataCollaboration #ANAMastersOfMarketing #MastersOfMarketing

🎙️ The latest episode of Identity Architects is here! In this episode, Ben Cicchetti sat down with Lee Mabey (MBA), Managing Partner at dentsu X. Tune in to hear Lee and Ben discuss: 🌈 The positive impact of inclusive advertising 💪 Why marketers have the power to influence and change society 📈 The stats that show how inclusive advertising drives business growth 💡 Tips and advice for growing DEI initiatives in the workplace, and more! 🎧 Listen here: https://hubs.ly/Q02TC0560 #InfoSum #IdentityArchitects #DEI #DiversityAndInclusion

🏔️ Exciting news! InfoSummit returns to London next month, and joining us is an incredible line-up of speakers from Uber, Utiq, Omnicom Media Group UK, Yahoo Advertising, and The CLV Group! Join us on November 13th for InfoSummit: Disruptive Technologies, where we’ll discuss the impact of innovative technologies on both our industry and society and explore how AI, data collaboration, and privacy are reshaping industries, revolutionizing business models, and creating new opportunities. InfoSummers Ben Cicchetti and Kate Blaxill will be hosting our line-up of fantastic speakers: 🎤 Alice Beecroft, Senior Director, Global Strategy & Partnerships at Yahoo Advertising 🎤 Sean Betts 🤓, Chief Product & Technology Officer at OMG UK 🎤 Sara Vincent, Managing Director, UK at Utiq 🎤 Lauren Wetzel, CEO at InfoSum 🎤 Jamie Williams, Chief Customer Officer & Co-Founder at The CLV Group 🎤 Paul Wright, Head of International, Uber Advertising at Uber Space is limited, so register now to save your spot. More information and register here: https://hubs.la/Q02TgBvY0 We hope to see you there! #InfoSum #InfoSummit #DataCollaboration #GenAI

“One of the huge benefits of data clean room technologies is that it’s new, it’s exciting, it’s innovative but it works so much better than cookies did before. We’re really talking about people-based marketing rather than cookie-based marketing, and I think that’s so exciting.” Check out the latest episode of Identity Architects, where Camilla Child, Director, Commercial Data Strategy at The Telegraph, discusses The Telegraph’s data strategy and why she is so excited about data clean room technology. 🎧 Listen to the full episode here: https://hubs.la/Q02RQ7dn0 #InfoSum #IdentityArchitects #DataCollaboration #FirstPartyData

What is Connected TV? We’ve got everything you need to know on our trending topic page! CTV has experienced rapid growth in recent years and represents a significant shift in how content is consumed and advertised. With its ability to deliver targeted, data-driven ads to highly engaged audiences, CTV offers unparalleled opportunities for advertisers. Head over to our website, where we cover: 💡 What is CTV? 📈 Key trends impacting CTV 📺 CTV advertising formats 🔐 The role of data clean rooms 📊 Data used in CTV campaigns 🚀 The impressive results CTV is delivering for brands Read more: https://hubs.la/Q02TdK390 #InfoSum #DataCollaboration #ConnectedTV #CTV #DataCleanRooms

“In travel media networks, everyone involved can learn from each other. Hotels can generate additional revenue, gain deeper insights into their target groups, make personalized offers to their guests, and enter into innovative partnerships.” The success of retail media is inspiring the travel industry. Thanks to high levels of rich first-party customer data, organizations such as airlines, hotels, and booking websites are well-placed to establish travel media networks. 🇩🇪 Writing in Gastgewerbe Magazin, InfoSum’s MD DACH, Aline Z., looks into the trend and how hotels can benefit from it: https://hubs.la/Q02SZfLS0 #InfoSum #DataCollaboration #FirstPartyData #RetailMedia #TravelMedia

🏈 🏀 New playbook alert: 12 Must-have data collaboration plays has landed! The marketing and advertising landscape is changing rapidly. To stay ahead of industry challenges, secure data collaboration has quickly become the cornerstone of data-driven marketing. Drawing from our experience working with hundreds of organizations and using inspiration from the sporting world, we’ve assembled 12 game-changing data collaboration plays to help you: ✅ Set up for success with quick collaboration wins ✅ Gain access to new insights that will supercharge your entire marketing strategy ✅ Unlock powerful customer acquisition tactics ✅ Use clean rooms for quick, reliable, and accurate measurement ✅ Plus, see how companies are driving results today with real-world case studies Get your playbook today and start dominating the privacy-first playing field: https://hubs.la/Q02SZ0Wl0 #DataCollaboration #DataCleanRooms #FirstPartyData

“Match rates have almost become inadvertently, I think, a new currency, and while that’s really important and looking at where your overlap is with different partners, that’s really important to understand, it’s only one piece of the puzzle, and it doesn’t necessarily dictate the full value of where your opportunities are.” In the latest episode of Identity Architects, Camilla Child, Director, Commercial Data Strategy at The Telegraph, discusses why match rates need to be reframed for the first-party data era. 🎧 Listen to the full episode here: https://hubs.la/Q02RQ7dn0 #InfoSum #IdentityArchitects #DataCollaboration #FirstPartyData