Insight Traction: An FMCG Strategy Consultancy

A great example of simple usage communication from Rana. Not sure when to eat gnocchi? Not any more. It's for a main, a side, brunch.... 𝘛𝘩𝘦𝘳𝘦 𝘢𝘳𝘦 𝘭𝘰𝘵𝘴 𝘮𝘰𝘳𝘦 𝘦𝘹𝘢𝘮𝘱𝘭𝘦𝘴 𝘭𝘪𝘬𝘦 𝘵𝘩𝘪𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘐𝘯𝘴𝘪𝘨𝘩𝘵 𝘛𝘳𝘢𝘤𝘵𝘪𝘰𝘯 𝘒𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦 𝘉𝘢𝘯𝘬. #shoppermarketing Giovanni Rana Pastificio & Cucina

A masterclass in simple shopper messaging from Batchelors. Just 4 words to convey a taste and convenience message - and one of those words is used twice! 𝘛𝘩𝘦𝘳𝘦 𝘢𝘳𝘦 𝘭𝘰𝘵𝘴 𝘮𝘰𝘳𝘦 𝘦𝘹𝘢𝘮𝘱𝘭𝘦𝘴 𝘭𝘪𝘬𝘦 𝘵𝘩𝘪𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘐𝘯𝘴𝘪𝘨𝘩𝘵 𝘛𝘳𝘢𝘤𝘵𝘪𝘰𝘯 𝘒𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦 𝘉𝘢𝘯𝘬. #shoppermarketing Premier Foods

A lot of conversations we have in the FMCG industry can be subjective, low level and internally focused. So, how can you make sure you're being objective, high level and externally focused? Answers in this week's blog... https://lnkd.in/ezuPQqrc

Growth is the mantra in the FMCG industry. But often, it takes more than a one dimensional approach. So, what are the three different routes you can think about? Answers in our latest article for The Grocer.... https://lnkd.in/evUwM2jQ If you don't have a subscription, you can read the article on our website.... https://lnkd.in/ebXwvDyg

Proof indeed that a picture can speak a thousand words. Not just telling shoppers that their cereal is BURSTING with bite but showing them too. 𝑇ℎ𝑒𝑟𝑒 𝑎𝑟𝑒 𝑙𝑜𝑡𝑠 𝑚𝑜𝑟𝑒 𝑒𝑥𝑎𝑚𝑝𝑙𝑒𝑠 𝑙𝑖𝑘𝑒 𝑡ℎ𝑖𝑠 𝑖𝑛 𝑡ℎ𝑒 𝐼𝑛𝑠𝑖𝑔ℎ𝑡 𝑇𝑟𝑎𝑐𝑡𝑖𝑜𝑛 𝐾𝑛𝑜𝑤𝑙𝑒𝑑𝑔𝑒 𝐵𝑎𝑛𝑘. #shoppermarketing Jordans Dorset Ryvita

Not all secondary locations are equal. Full marks to Schwarz for securing arguably THE best secondary location for their fish sauces. 𝑇ℎ𝑒𝑟𝑒 𝑎𝑟𝑒 𝑙𝑜𝑡𝑠 𝑚𝑜𝑟𝑒 𝑒𝑥𝑎𝑚𝑝𝑙𝑒𝑠 𝑙𝑖𝑘𝑒 𝑡ℎ𝑖𝑠 𝑖𝑛 𝑡ℎ𝑒 𝐼𝑛𝑠𝑖𝑔ℎ𝑡 𝑇𝑟𝑎𝑐𝑡𝑖𝑜𝑛 𝐾𝑛𝑜𝑤𝑙𝑒𝑑𝑔𝑒 𝐵𝑎𝑛𝑘. #shoppermarketing McCormick & Company

The best shopper education is REALLY simple. Or, in the case of this example from neat, as simple as 1, 2, 3... 𝑇ℎ𝑒𝑟𝑒 𝑎𝑟𝑒 𝑙𝑜𝑡𝑠 𝑚𝑜𝑟𝑒 𝑒𝑥𝑎𝑚𝑝𝑙𝑒𝑠 𝑙𝑖𝑘𝑒 𝑡ℎ𝑖𝑠 𝑖𝑛 𝑡ℎ𝑒 𝐼𝑛𝑠𝑖𝑔ℎ𝑡 𝑇𝑟𝑎𝑐𝑡𝑖𝑜𝑛 𝐾𝑛𝑜𝑤𝑙𝑒𝑑𝑔𝑒 𝐵𝑎𝑛𝑘. #shoppermarketing neat.

The FMCG industry is driven by stories. Which means success is not about having the best data or the most ideas. No, success is based on the story you tell. And the best story wins. Read more in our blog... https://lnkd.in/ehX8DQ67

Simplicity is the name of the Discounter game. A great example from Lidl of a simple wooden wine display that has all the right body language. Continuing to reinforce that Lidl over deliver on quality for the price paid.  𝑇ℎ𝑒𝑟𝑒 𝑎𝑟𝑒 𝑙𝑜𝑡𝑠 𝑚𝑜𝑟𝑒 𝑒𝑥𝑎𝑚𝑝𝑙𝑒𝑠 𝑙𝑖𝑘𝑒 𝑡ℎ𝑖𝑠 𝑖𝑛 𝑡ℎ𝑒 𝐼𝑛𝑠𝑖𝑔ℎ𝑡 𝑇𝑟𝑎𝑐𝑡𝑖𝑜𝑛 𝐾𝑛𝑜𝑤𝑙𝑒𝑑𝑔𝑒 𝐵𝑎𝑛𝑘 #shoppermarketing Lidl España

Simplicity is the name of the Discounter game. A great example from Lidl of simply explaining the different cuts of meat to their shoppers. 𝑇ℎ𝑒𝑟𝑒 𝑎𝑟𝑒 𝑙𝑜𝑡𝑠 𝑚𝑜𝑟𝑒 𝑒𝑥𝑎𝑚𝑝𝑙𝑒𝑠 𝑙𝑖𝑘𝑒 𝑡ℎ𝑖𝑠 𝑖𝑛 𝑡ℎ𝑒 𝐼𝑛𝑠𝑖𝑔ℎ𝑡 𝑇𝑟𝑎𝑐𝑡𝑖𝑜𝑛 𝐾𝑛𝑜𝑤𝑙𝑒𝑑𝑔𝑒 𝐵𝑎𝑛𝑘 #shoppermarketing Lidl España