Great recognition for one of our most ambitious productions, Gucci Exquisite, inspired by many of Kubrick's work such as 2001: A Space Odyssey and The Shining, shot by Mert & Marcus.
Creative excellence hinged on #colour for a multitude of winners at this year’s D&AD Awards, from using precise grading to create accurate homages to iconic films, to conjuring nuanced references to local craft and culture. Colour has been carefully used to demonstrate true innovation and help to land a message. In this year’s D&AD Annual, art, fashion and culture writer Rosalind Jana takes a tour through colour theory. “Colour is never neutral because we are never responding to it in the abstract,” says Jana, who writes for publications and platforms including Vogue, The Guardian, Apollo, Prospect, ArtReview, i-D, British Journal of Photography, and the BBC. She goes on to explain more about the ways that associations in our mind influence how we perceive colour. “We respond to colour via this carefully woven mesh of symbolism, recollection, feeling and cultural code, our reactions always hovering somewhere between the personal and the collective … [we are] never looking at it for the first time, but bringing with us a density of knowledge: what it has stood for and accumulated in meaning, its many uses both mundane (road signs, high vis vests), and rousing (painting, couture gowns), what it continues to stir in us.” Jana also found a varied and often vigorous set of expressions when looking at D&AD’s winning entries this year through the lens of colour. She points to Gucci’s Exquisite, a campaign that won a Wood Pencil for January Productions and colour grader Simona Cristea, as an example: “In recreating a series of scenes from iconic Stanley Kubrick films including Barry Lyndon and The Shining, the brand developed a colour grade that paid direct homage to Kubrick’s rich cinematic language.” And what about our understanding of colour? Jana continues, “Colour is always with us. We are enveloped by it: in what we wear, what we watch and what we absorb of the world constantly spinning around us. Often our desire to write or learn about it seems to come from some need for understanding. How can you quantify the sensation of being in a slinky green dress, the experience of standing under a sky that blusters from blue to grey before brightening again? What do you learn from the history of purple?” Go deeper into the world of colour with Jana, and find out why she believes that “with colour, all you can do is really feel it,” in the D&AD Annual. Hit the link to read more: https://bit.ly/3QSLzxa Featured here: 'The 24 Solar Terms Series', Bright Woo 'Gucci Exquisite’, January Productions 'Alchemical Mycology’, Jesse Adler . #dandad #dandadannual23 #colourtheory #designinsights #creativeinsights #graphicdesign #designideas #filmmaking #typography #