Jaywing

Meet Matthew J. Triggs, Jaywing's Head of Analysis and Modelling!   Matt builds statistical models that help clients understand the true value of their marketing efforts and make intelligent business decisions. Matt's work is at the heart of measurement itself. He oversees what's working and what isn't, enabling clients to plan budgets more effectively and make smarter decisions. By leveraging advanced statistical techniques, Matt provides the intelligence that sets businesses up for sustainable, long-term success. Whether it's predicting customer churn, identifying growth opportunities, or improving market share, Matt's models provide the crucial context for strategic planning. As a key part of Jaywing's Accelerator Lab, he ensures clients can market more resiliently and achieve their goals through data-driven strategies that withstand market fluctuations. Data-driven insights. Intelligent decisions. Real results. 

🌟 We’re in the top 3%! Jaywing has been named a Google Premier Partner once again, placing among the top 3% of Google partners in the UK.   But what does this really mean for businesses like yours? It’s not just a badge - it’s a gateway to exclusive tools, advanced insights, and early access to Google innovations.   From transforming Card Factory’s online presence to driving growth for Euro Car Parts, we’ve utilised our Premier Partner status to deliver measurable results that make a difference.   Take a look at our latest blog for the full story: https://lnkd.in/e-p8gKDh

PR team struggling to demonstrate tangible ROI?     Tired of relying on vanity metrics like media reach and coverage numbers?     It's time to revolutionise your PR reporting with Econometrics and Marketing Mix Modelling (MMM).     In our latest blog post, Jamie Crane, Organic Media Lead, and Matthew J. Triggs, Head of Analysis + Modelling, discuss how Econometrics and MMM bridge the gap between PR efforts and business outcomes. Learn how these powerful techniques enable you to:     👉 Prove the direct impact of your campaigns on web traffic, revenue, and more  👉 Optimise your marketing mix for maximum ROI  👉 Forecast the impact of future PR and marketing efforts     Discover how to move beyond traditional metrics, leverage advanced analytics, and secure the resources you need to drive business success.     ➡️ Read the full blog post here: https://lnkd.in/egEJT2_U 

For this year's International Women's Day, we celebrate the incredible women who inspire, create, and lead with purpose at Jaywing.   From bold ideas to brilliant executions, the women in our creative team bring passion, innovation, and diverse perspectives to everything they do.   To all the trailblazers, thought leaders, and rising stars - thank you for shaping Jaywing’s story and pushing boundaries in the world of creativity.   Your impact is felt not just today, but every day.

Meet Ryan Dean, Jaywing’s Organic Media Director! Ryan doesn't just do organic media; he helps brands achieve organic growth. From crafting compelling social content to perfecting technical SEO, Ryan's team's strategies are designed for maximum impact.   How does Ryan deliver measurable outcomes for clients? By speaking the language of ROI.  Working in lockstep with Jaywing's data scientists, Ryan delivers organic media strategies and brand creative that directly drive revenue.     Through proprietary tools like Comprehend and bespoke solutions such as PR Econometrics Modelling, he brings the precision and accountability of paid media to the organic space. In today’s climate, marketing needs to prove its worth.  Ryan bridges brand thinking with financial realities, delivering measurable growth that demands attention. 

Our Channel 4 Content Creative, Kira Donovan bids us a fond farewell this week, after immersing herself into the world of digital marketing for the last 4 months at Jaywing. From content creation to SEO, and PPC to Social Media, Kira’s time with us has been packed to the brim with opportunities to learn and develop, with plenty of cups of Yorkshire Tea in-between. In Kira's own words: "My time at Jaywing has been invaluable for developing my technical skills, alongside essential soft skills; offering me a rounded and holistic experience within the world of digital marketing." We're incredibly proud of Kira's achievements and the impact she's made during her time with us. As she embarks on her next adventure, we wish her all the best and look forward to seeing the amazing things she'll accomplish.    Thanks for being an integral part of our Jaywing family, Kira! You will be missed, but we're excited for your future.

Traditional PR metrics such as reach and coverage are becoming a thing of the past.     Jaywing's PR and Data experts Jamie Crane and Matthew J. Triggs go under the spotlight to reveal how econometrics is transforming the way we measure PR effectiveness.    Discover how Jaywing has pioneered innovative methods to link PR activities directly to tangible client outcomes, including web traffic and revenue.    Want to understand how to make your PR efforts more impactful and measurable?     Watch the video 👇 

Want to know the secrets to a website that actually converts? Wondering how to objectively prioritise your website improvements? Curious about quick wins that can drive significant results? Our Head of Digital, Chris Callaghan, UXMC, recently shared his expertise in a webinar on revolutionising brands through UX and web development.  Now, he’s taken it a step further with a comprehensive blog post exploring:   👉 Practical frameworks for prioritising website optimisations 👉 Jaywing's Prioritisation Framework 👉 Data-driven strategies for improvement  👉 Budget-friendly quick wins with a big impact   Check out Chris’s expert guide now and take your website to the next level! https://lnkd.in/ewya3wEE

Ready to take your media career to the next level?   Jaywing is seeking an experienced Account Manager to join our Media Client Services team in Leeds. Are you: 👉 A media pro with 3-4 years' experience in both organic and paid channels?  👉 A master juggler of projects, deadlines, and client relationships?  👉 Fluent in performance metrics and KPIs, with an eye for spotting opportunities?  👉 Confident presenting to clients and coordinating internal teams?  👉 Passionate about seeing the bigger picture in client strategies? Can you: 👉 Support Account Directors in executing flawless campaigns?  👉 Ensure top-notch quality control across media planning and activation?  👉 Create crystal-clear briefs and project plans that get results?    If you're nodding along, we want to hear from you! https://lnkd.in/eJ-xg3tq 

We're raising a virtual toast to our very own Christopher Dean, who this month celebrates an incredible 10 years at Jaywing! Chris's talent for dissecting and unlocking ideas is matched only by his eagle-eyed attention to detail. His approach is so meticulous, we're convinced he can spot a misaligned pixel from outer space! But it's not just his professional prowess that makes Chris special. He's the master of keeping us on our toes - one moment as dry as a perfectly toasted crumpet, the next as cuddly as a kitten. His razor-sharp wit is beautifully balanced by his openness to feedback and his weekend culinary adventures. Through thick and thin, Chris's commitment, care, and craft have remained unwavering. He's been our idea alchemist and our resident wit for a decade. We're celebrating by showcasing some of Chris's outstanding work over the past 10 years. It's a true testament to his creativity and dedication! Here's to you, Chris! Thank you for being unapologetically you and for your dedication to Jaywing.🥂