JOE Media Group (UK)

We are delighted to see that Press Gazette has identified JOE UK as having the joint-highest percent of audience growth in August. Not only that, JOE is now included in the top 50 news sites in the UK - a huge achievement for our small, agile team. Especially when you see the major news institutions it is named beside. A huge congrats to George Mckay and team!

It has been a strong couple of weeks at JOE Media Group across Politics, Sports and Entertainment from hosting the likes of Carol Volderman, Bernie Sanders, Kneecap, Will Ferrell and even a debut for Jeremy Corbyn on a Football Quiz show, to being guest contributors across the BBC’s flagship shows ‘News Night’ and ‘Sunday with Laura Kuenssberg’. We continue to be at the centre of the conversation and fostering engagement across sports, politics and culture for an entire generation forgotten by mainstream media. There is a significant gap in media between the viral, often superficial content of social publishers and the luxury-focused content of legacy male, female and LGBTQ magazines. This space leaves a large audience underserved, particularly those who seek content that is both meaningful and engaging. We are filling the gap with journalistic content that is thoughtful, positive and constructive. Views and performance of content is still integral, we assess the data of every piece of content that leaves the building and are doing over 300 million minutes of video watched per month. However, anyone can pay for views, it’s our journalistic approach to social publishing and strong brand values that gives us unique positioning to earn the right to talk to focused niche communities in a tone they understand and on the social media platforms where they consume it. We have built the trust as brands to engage audiences on the topics they care about whether that’s documenting football away days, the cost of living crisis, proving rugby isn’t just for posh boys or exploring why British and Irish males love to fight

We are thrilled to announce the acquisition of 'Caught Snackin', the renowned food and culture publishing brand, from Uncovered. This marks the latest addition to JOE Media Group's portfolio, aligning with our strategy of acquiring and managing credible digital brands that cater to specific audiences across major platforms. 'Caught Snackin' stands as the UK's largest social publishing food brand on Tiktok, boasting over 3 million followers across all channels. It sets itself apart by delivering innovative recipes, reimagining traditional classics, and inspiring a new generation of home chefs through relatable content tailored to their preferences and consumption habits. Significantly, over 75% of 'Caught Snackin' followers are based in the UK. This localised focus distinguishes it from competitors & aligns perfectly with the existing brand audiences within the group. JOE Media Group is a leading social publishing entity, engaging niche audiences and communities through content and data, with over 300 million minutes of video watched monthly across all platforms. The addition of a UK-based food vertical, alongside our existing publishers JOE, Gay Star News, and The London Economic, strategically enhances our portfolio. Moreover, this acquisition sets the stage for the launch of 'Lovin London', a UK extension of our successful 'Lovin' publisher, renowned for its premium food and culture coverage in Ireland. Together with 'Caught Snackin', we will offer a comprehensive array of food and culture content to our audience.

One of the first things I noticed on joining JOE Media Group (UK) was a lack of serialised content that people could associate with the brand. But over the past 9 months, our dedicated teams in sports, entertainment and politics collaborated to put this right. The result is a dynamic array of new shows and content series that have not only filled the void but breathed new life into the various verticals at JOE. As well as multiple new series, we also relaunched our video podcast 'Unfiltered’ - this time with Oli Dugmore at the helm. Unfiltered is a monthly podcast where we invite brilliant, talented individuals into the JOE studio to tell the world about the moments in their lives that have shaped and defined them. Season two featured massive names including Vivianne Miedema, Amir Khan, Niall Horan, Rory Stewart, Fern Brady and many more. 2024 is set to be a monster year, particularly in sports and politics, and JOE Media Group stands poised and prepared for the challenges and opportunities that lie ahead. I’m excited about what this year will bring and I’m confident in our ability to deliver compelling content that cuts through a busy landscape. If you’re interested in working with the brand please feel free to reach out - hunter.godson@joe.co.uk Lastly a huge shout out to the team who go above and beyond every single week to bring original content to life. Victoria Rush, Joel Watts, Ben Hooke, Ibrahim Ugradar, Jason Thompson, Ed Campbell, Laura Beveridge, Ava Evans, Seán Hickey, Harry Ainsworth, George Clayton, Cem Ibrahim, Joel Dunn-Wilson, Henry Lewin-Titt, Jack Parry, Lucy Sutton, Rory Harper, Oli Johnson & Shawnee Linstead.