Journal of Global Fashion Marketing reposted this
🚨 OUT NOW 🚨 The Journal of Global Fashion Marketing, Volume 15, Issue 4 (2024) is available! Check out the latest issue here: https://lnkd.in/gDwNFyG2 Here's a glimpse of what to expect: ➡Introduction to a special section on branding, buyer choices and the pursuit of happiness in luxury fashion consumption Vanessa Quintal & Isaac Cheah https://lnkd.in/gkh8MwUe ➡Faithful and luxurious: Mediating halal with luxury through self-congruity Zahirah Zainol, Nurhafihz Noor & Ashley Tong https://lnkd.in/gygCWfAf ➡Gen Z consumers’ intention to adopt online collaborative consumption of second-hand luxury fashion goods Jihyun Kim-Vick & Eunjoo Cho https://lnkd.in/gmCa5KqY ➡Do luxury brands have to trade off for sustainability? DINH Tien Minh, Chi Le Hoang Que, Hai Dang Vu Hoang, Thi Khanh Linh Lao & Thi Huyen Trang Pham https://lnkd.in/gD8zSzwk ➡ Global fashion research evolution (2010–2023): A systematic review of the Journal of Global Fashion Marketing focused on luxury fashion Eunju Ko & Chiara Murgia https://lnkd.in/gYmzDjrA ➡Online impulse purchases versus planned purchases and the role of visual attributes Clare D’Souza, Winnie Wong, Nicole El-Haber, Anne Renée Brouwer & Outi Niininen https://lnkd.in/gcwjREYS #fashion #global #marketing #fashionmarketing #academicjournal #publication #research #academicresearch #globalmarketing #luxury #branding #specialissue #sustainability #genz #fashionconsumption