Journal of Global Fashion Marketing

🚨 OUT NOW 🚨  The Journal of Global Fashion Marketing, Volume 15, Issue 4 (2024) is available! Check out the latest issue here: https://lnkd.in/gDwNFyG2 Here's a glimpse of what to expect: ➡Introduction to a special section on branding, buyer choices and the pursuit of happiness in luxury fashion consumption Vanessa Quintal & Isaac Cheah https://lnkd.in/gkh8MwUe ➡Faithful and luxurious: Mediating halal with luxury through self-congruity Zahirah Zainol, Nurhafihz Noor & Ashley Tong https://lnkd.in/gygCWfAf ➡Gen Z consumers’ intention to adopt online collaborative consumption of second-hand luxury fashion goods Jihyun Kim-Vick & Eunjoo Cho https://lnkd.in/gmCa5KqY ➡Do luxury brands have to trade off for sustainability? DINH Tien Minh, Chi Le Hoang Que, Hai Dang Vu Hoang, Thi Khanh Linh Lao & Thi Huyen Trang Pham https://lnkd.in/gD8zSzwk ➡ Global fashion research evolution (2010–2023): A systematic review of the Journal of Global Fashion Marketing focused on luxury fashion Eunju Ko & Chiara Murgia https://lnkd.in/gYmzDjrA ➡Online impulse purchases versus planned purchases and the role of visual attributes Clare D’Souza, Winnie Wong, Nicole El-Haber, Anne Renée Brouwer & Outi Niininen https://lnkd.in/gcwjREYS #fashion #global #marketing #fashionmarketing #academicjournal #publication #research #academicresearch #globalmarketing #luxury #branding #specialissue #sustainability #genz #fashionconsumption

🚨 OUT NOW 🚨  The Journal of Global Fashion Marketing, Volume 15, Issue 4 (2024) is available! Check out the latest issue here: https://lnkd.in/gDwNFyG2 Here's a glimpse of what to expect: ➡Introduction to a special section on branding, buyer choices and the pursuit of happiness in luxury fashion consumption Vanessa Quintal & Isaac Cheah https://lnkd.in/gkh8MwUe ➡Faithful and luxurious: Mediating halal with luxury through self-congruity Zahirah Zainol, Nurhafihz Noor & Ashley Tong https://lnkd.in/gygCWfAf ➡Gen Z consumers’ intention to adopt online collaborative consumption of second-hand luxury fashion goods Jihyun Kim-Vick & Eunjoo Cho https://lnkd.in/gmCa5KqY ➡Do luxury brands have to trade off for sustainability? DINH Tien Minh, Chi Le Hoang Que, Hai Dang Vu Hoang, Thi Khanh Linh Lao & Thi Huyen Trang Pham https://lnkd.in/gD8zSzwk ➡ Global fashion research evolution (2010–2023): A systematic review of the Journal of Global Fashion Marketing focused on luxury fashion Eunju Ko & Chiara Murgia https://lnkd.in/gYmzDjrA ➡Online impulse purchases versus planned purchases and the role of visual attributes Clare D’Souza, Winnie Wong, Nicole El-Haber, Anne Renée Brouwer & Outi Niininen https://lnkd.in/gcwjREYS #fashion #global #marketing #fashionmarketing #academicjournal #publication #research #academicresearch #globalmarketing #luxury #branding #specialissue #sustainability #genz #fashionconsumption

🚨 OUT NOW 🚨  The Journal of Global Fashion Marketing, Volume 15, Issue 3 (2024) is available! Check out the latest issue here: https://lnkd.in/gmXU6x_B Here's a glimpse of what to expect: ➡The Metaverse and its potential for digital sustainability in fashion Marta Blazquez Cano https://lnkd.in/grDznUmr ➡Fashion brands in the metaverse: Achievements from a marketing perspective Patricia SanMiguel, PhD, Teresa Sádaba & Narmin Sayeed Rzayeva https://lnkd.in/gmQP-pVT ➡Sustainable style without stigma: Can norms and social reassurance influence secondhand fashion recommendation behavior among Gen Z? Sophia Boyer, Ziyou J. & Jewon Lyu https://lnkd.in/gyJjxxDF ➡Critical determinants influencing consumers’ decision-making process to buy green cosmetics. A systematic literature review Riccardo Testa, Giuseppina Rizzo, Giorgio Schifani, József Berács Tóth & Giuseppina Migliore https://lnkd.in/gXtaz_s3 ➡ Jack of all trades, master of everything? Competing routes of consumer responses toward multiple product categories endorsements by fashion influencers Bayu Aji Aritejo, Widya Paramita & Sahid Susilo Nugroho https://lnkd.in/gh49fgHE ➡Building brand attachment in China’s luxury fashion industry: The role of NFT characteristics Liufang Zhang & Ing Grace Phang https://lnkd.in/gYWZ3_ZN #fashion #brand #luxury #apparel #marketingresearch #academicresearch #researchimpact #academicjournals #academia #academicwriting #journalreview #peerreview #jgfm #researchpaper #fashionmarketing  #globalfashionmarketing #cfp #research #sustainability #sustainableproducts #sustainablefashion

🚨 OUT NOW 🚨  The Journal of Global Fashion Marketing, Volume 15, Issue 2 (2024) is available! Check out the latest issue here: https://lnkd.in/gukkR9p9 Here's a glimpse of what to expect: ➡Exploring the influence of social media on sustainable fashion consumption: A systematic literature review and future research agenda K. Vladimirova, Claudia E. Henninger, S. I. Alosaimi, Taylor Brydges, H. Choopani, M. Hanlon, S. Iran, H. McCormick & S. Zhou https://lnkd.in/gXpXJevs ➡Developing a typology of sustainable apparel consumer: An application of grounded theory Elena Karpova, Kelly L. Reddy-Best & Farimah Bayat https://lnkd.in/gCQxwGnm ➡Handmade virtual messages to promote foreign fashion brands in Instagram María Dolores Macías-Mañas, Natalia Vila López & Ines Kuster https://lnkd.in/g2f8J9rB ➡Egoistic and altruistic claims in organic cotton apparel advertising Tae-Im Han & Haesun Park-Poaps https://lnkd.in/gP_jAr5Y ➡ How do moral judgment and saving face interact with positive word–of–mouth regarding counterfeit luxury consumption? Changju Kim, Mai Kikumori, Aekyoung Kim & Jungkeun Kim https://lnkd.in/gEujsx-H ➡A fashion trend forecasting course as a gateway to career discovery Danielle Testa, Ph.D. & Ann Marie Fiore https://lnkd.in/gRsejGBt ➡Leveraging visual cues and pricing strategies: An empirical investigation of the pre-owned luxury market Alex Yao Yao & Ying Bao https://lnkd.in/g2Rp_qnE #fashion #brand #luxury #apparel #marketingresearch #academicresearch #researchimpact #academicjournals #academia #academicwriting #journalreview #jgfm #researchpaper #fashionmarketing  #globalfashionmarketing #cfp #research

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❕ Spotlighting #content: 📎The adoption of digital fashion as an end product: A systematic literature review of research foci and future research agenda Hazel C., Claudia E. Henninger, Dr Rosy Boardman & Marta Blazquez Cano ❔ What is the topic? With the advancement of 3D design software, “digital fashion” has evolved from a retail and design tool for physical fashion to a virtual-only end-product sold to consumers in wholly digital form. As many brands are now developing digital fashion end products as a new revenue stream, given its potential to reduce some levels of overconsumption of physical clothing, it warrants academic attention. However, the literature has predominantly defined digital fashion as a tool rather than an end-product, resulting in an incomplete definition of digital fashion. This hinders scholars’ ability to fully comprehend and explore this emerging product category. ❔ Why is it important?  This article aims to synthesize the current marketing/management literature on digital fashion and investigate the theories, context, characteristics, and methodology of digital fashion as an end-product. This study contributes to the literature by providing a comprehensive industry-accepted definition of digital fashion within a conceptual framework, categorizing six different types of digital fashion end-products, and establishing a future research agenda that will lead to new research streams. -Full article: https://lnkd.in/gz8JqehJ -JGFM, Volume 15, Issue 1 (2024): https://lnkd.in/gqYSZ9cy #jgfm #globalfashion #globalfashionmarketing #luxury #luxuryfashion #luxurybrands #marketing #fashion #metaverse #digitalfashion #virtualclothing #augmentedreality #socialmedia Photo by JOSHUA COLEMAN.

❕ Spotlighting #content: 📎Metaverse and the fashion industry: A systematic literature review Giorgia Profumo, Ginevra Testa, Milena Viassone & Kamel Ben Youssef ❔ What is the topic? The metaverse presents increasing potential for fashion companies. However, given its rapid evolution, a clear understanding of the role and scope of the metaverse and its implications for brands is lacking. Hence, this study presents a systematic literature review on the recent body of knowledge in the management and marketing fields on the role of the metaverse in the fashion industry. Accordingly, 34 articles published between 2009 and 2022 were analyzed. ❔ Why is it important?  The results revealed that the literature is still in its infancy. The extant research is articulated into four clusters: (1) metaverse and consumer experience, (2) the marketing mix in the metaverse, (3) opportunities and challenges in the metaverse, and (4) the future of retail in the metaverse. Subsequently, it proposes a research agenda based on the future strategies to be adopted by fashion companies, to advance the scholarly debate on these issues leveraging neglected research topics and emerging themes. -Full article: https://lnkd.in/gMd3Dmcn -JGFM, Volume 15, Issue 1 (2024): https://lnkd.in/gqYSZ9cy #jgfm #globalfashion #globalfashionmarketing #luxury #luxuryfashion #luxurybrands #marketing #fashion #metaverse #fashionindustry #systematicliteraturereview #VOSviewer #strategy Photo by Steve Johnson.

❕ Spotlighting #content: 📎Fashion marketing in the metaverse Emmanuel M., Professor Yogesh K Dwivedi & Ramakrishnan Raman ❔ What is the topic? The metaverse is a shared virtual environment with significant implications for several aspects of businesses. This conceptual paper focuses on how fashion brands can benefit from the metaverse’s vast opportunities. Reviewing the key publications in this field, it identifies the key stakeholders who shape fashion marketing in the metaverse: fashion brands, tech developers, and consumers. Furthermore, the paper outlines the opportunities and challenges of fashion marketing in the metaverse. ❔ Why is it important?  The study presents a conceptual framework that shows the collaborative relationships between critical stakeholders involved in fashion marketing to take such opportunities and overcome potential challenges. The framework provides a theoretical foundation for research and practice in fashion marketing within the metaverse. The study contributes to the expanding body of research on the intersection of the metaverse and fashion marketing, offering valuable managerial insights for fashion brands and tech developers and a rich agenda for future research. -Full article: https://lnkd.in/gBER62cn -JGFM, Volume 15, Issue 1 (2024): https://lnkd.in/gqYSZ9cy #jgfm #globalfashion #globalfashionmarketing #luxury #luxuryfashion #luxurybrands #marketing #fashion #metaverse #fashionmarketing #conceptualframework #stakeholdercollaboration #technologicalinfrastructure #immersivetime Photo by Stormseeker.

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