JTF Marketing

We’re delighted to announce that JTF Marketing is now a Silver Adobe Solutions Partner 🏆 It’s thanks to our wonderful community of consultants, clients, and partners that we've worked with along the way to reach today's milestone. Next stop, Gold... 👀 James T Fletcher DipCAM (DigitalM). Joe Philip. Chris Smith. Alice Weaver.

In today’s fast-paced digital landscape, relying on scattered reports or endless spreadsheets to track lead progress often leaves marketers in the dark. These outdated methods provide only basic insights and fail to reveal where leads are in the sales cycle, which parts of the process are working, and where the bottlenecks are. Marketo’s Revenue Lifecycle Modeller solves this by giving you full visibility into every stage of your sales funnel, helping you monitor lead velocity and identify conversion challenges. Unlike static spreadsheets, Marketo’s models are always on, delivering real-time insights into your leads’ journey—from first touch to conversion, even tracking recycled leads as they re-enter the funnel. You know what we love most about this feature of Marketo? It’s included in your licence fee already! Read on to learn about four powerful ways this often underutilised tool can transform your marketing strategy... https://okt.to/3mpSTP

Now available on-demand 🎙️ Redefining Approaches to Marketing in Financial Services in Marketo. Catch up with this brilliant panel to discover actionable insights to personalise campaigns, stay compliant, tackle implementation hurdles, and envision AI's role in the future of financial marketing. With speakers from Baillie Gifford, PCBB, and Adobe, this session is not one to miss! https://okt.to/976IGN

3 things that stuck with me from AntiCon today… 🦸 Storytelling is a super power for marketing and sales, this was really brought to life in 2 incredible sessions today by the superb Jon Billett (7 seconds to hook you and 7 minutes to lose you) and Tom Fishburne (The funny side of marketing) 💡 Innovation is the only option! The conversation seems to have moved past optimisation and businesses are demanding and prioritising investment in new strategies centred around data, personalisation and AI.(And it isn’t always about a shiny new tool!😏) 🚀 The concept of the evolved marketer shared by Yomi Tejumola, going beyond purely using AI for productivity improvements but fundamentally working in new ways. If we can reduce mundane repetitive tasks we can actually develop our neuro pathways resulting in boosted creativity through increased mental capacity 🤯 #MarTech #Marketo #AntiCon

Effective lead nurturing starts with knowing your customer journey touch points - and mapping those can be a daunting exercise without a framework! Download our customer journey planning template to make sure your lead nurturing campaigns are focusing on the right conversations at the right times. https://okt.to/w1KpuN

Missed the news? We recently announced that JTF Marketing is now a Silver Adobe Solutions Partner 🏆 It’s thanks to our wonderful community of consultants, clients, and partners that we've worked with along the way to reach today's milestone. Find out more about what this means for JTF Marketing and our networks: https://okt.to/uHSIa5 #MarketoNation #AdobeSolutionPartner

🎙️Redefining Approaches to Marketing in Financial Services🎙️ In today's financial world, marketing professionals are juggling engagement, compliance, and automation challenges - and that's just on a Monday morning! Marketing automation technologies, like Marketo Engage, can transform your marketing when used to their full potential. Join us for a replay of our panel discussion with marketing thought leaders from the financial services industry. You’ll discover actionable insights to personalize campaigns, stay compliant, tackle implementation hurdles, and envision AI’s role in the future of financial marketing. Register: https://okt.to/J6bVfC

Who's heading to AntiCon next week? Keep an eye out for Joe Philip who will be there representing the JTF Marketing team!

Integrating Marketo with Dynamics 365 can be tricky, but many organizations are making the switch to Microsoft Dynamics 365 as their go-to CRM. To help you tackle common challenges, we’ve created a handy hacks guide that highlights key pain points and offers solutions. 📩Download your copy today and discover how to streamline your integration and free up your team’s time to focus on what matters most! https://okt.to/Cn9Y3j #MarketoEngage #MarketoIntegrations #MarketoNation

Thinking about getting started with Interactive Webinars in Marketo? We recently ran a session in partnership with Adobe to show you how the platform works, how to set up the basics, and give you some tips on migrating from your current webinar platform. Catch up here to start your Interactive Webinars journey! https://okt.to/hAOn3v Nilesh Dalvi James T Fletcher DipCAM (DigitalM) #MarketoNation #InteractiveWebinars