Clevertouch Consulting

𝗧𝗵𝗲 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗠𝗮𝗿𝘁𝗲𝗰𝗵 𝟮𝟬𝟮𝟰 𝗿𝗲𝗽𝗼𝗿𝘁 𝗶𝘀 𝗼𝘂𝘁 𝗻𝗼𝘄! Download: https://lnkd.in/g8U-TFKC Now in its fifth year, The State of Martech research is still the only dedicated study into the Martech industry that is carried out in partnership between a commercial practitioner, Clevertouch Consulting, and an academic research body, the University of Southampton Business School, for increased reliability and validity in both design and insights. This year's report has been structured into seven sections that emerged from the survey data: ⭕ 𝗕𝘂𝗱𝗴𝗲𝘁𝘀 & 𝗚𝗿𝗼𝘄𝘁𝗵: Strong investment ambitions meet a focus on optimisation ⭕ 𝗠𝗮𝗿𝘁𝗲𝗰𝗵 𝗠𝗶𝗴𝗿𝗮𝘁𝗶𝗼𝗻𝘀: The pace of platform migration and the drivers for doing so ⭕ 𝗟𝗼𝘃𝗲 𝗶𝘁 𝗼𝗿 𝗟𝗼𝗮𝘁𝗵𝗲 𝗶𝘁: Martech's value felt far and wide ⭕ 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗠𝗼𝗱𝗲𝗹𝘀: Internal conundrums and the e(x)ternal search for the right external partner ⭕ 𝗛𝘆𝗽𝗲𝗿-𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻: Closing the gap on personalisation aspirations and reality ⭕ 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗥𝘂𝗹𝗲𝘀: The rise of revenue-centric marketing ⭕ 𝗠𝗶𝘀𝘀𝗶𝗼𝗻 𝗖𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗠𝗮𝗿𝘁𝗲𝗰𝗵: A strategic business asset Within each topic area we have compiled the key findings, headline statistics and strategic implications for your Martech strategy. Download your copy here: https://lnkd.in/g8U-TFKC

Are you looking to get certified in Adobe Marketo? Our upcoming 𝗠𝗮𝗿𝗸𝗲𝘁𝗼 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗘𝘅𝗽𝗲𝗿𝘁 course for individual Marketo users is starting soon, and spaces are still available!   𝗦𝗶𝗴𝗻 𝘂𝗽 𝗻𝗼𝘄 𝘁𝗼 𝘀𝗲𝗰𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝘀𝗽𝗼𝘁: https://lnkd.in/gpE_mGCq   ⭕ Starting in September, run by our Marketo Solution Architects, the course is held remotely over the course of six weeks (two sessions per week) through our interactive training platform. ⭕ Suitable for anyone with a job role working with Marketo, including: Marketing Operations, Marketing Manager, Marketing Automation/Email/Campaign Manager or Developer supporting marketing. ⭕ Ideally, candidates should aim to have 6-12 months of experience within Marketo before going after the Marketo Expert certification.   Taking our Marketo Expert course and getting certified in Marketo is a great way to learn new skills, meet likeminded Marketo users and gain a recognised accreditation at the end of it. The price of the course also includes a certification voucher to take the exam.   If you're interested in learning more about our other Marketo training courses, please fill out the form and our team will be in touch: https://lnkd.in/gXEcF7DZ

𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲 𝗗𝗮𝘁𝗮 𝗖𝗹𝗼𝘂𝗱 📊 Data Cloud is a data platform that amalgamates company data onto Salesforce's Einstein 1 Platform, creating a centralised model and a holistic customer view that's easier for your Sales and Marketing teams to construct more personalised experiences for their target audience. What was once called Salesforce CDP and is now known as 𝗗𝗮𝘁𝗮 𝗖𝗹𝗼𝘂𝗱, is a powerful tool that brings all data together, regardless of its sources, to create a unified customer profile to help you understand your consumer behaviour and needs. Want to find out more? Clevertouch Insight Analyst Oli King has recorded a webinar diving into the fundamentals of Data Cloud, using live in-platform examples demonstrating how the platform can benefit your marketing. Click the link below to watch: https://lnkd.in/gqWWpQ-a

Salesforce 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗹𝗼𝘂𝗱 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 📢📢 Are you a Salesforce Marketing Cloud user and interested in taking your emails to the next level? Come along to our webinar next week 𝗧𝘂𝗲𝘀𝗱𝗮𝘆 𝟮𝟬𝘁𝗵 𝗔𝘂𝗴𝘂𝘀𝘁 𝗮𝘁 𝟭𝟲:𝟬𝟬 𝗕𝗦𝗧 to explore the innovative capabilities of Marketing Cloud Engagement’s 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗘𝗺𝗮𝗶𝗹 𝗳𝗲𝗮𝘁𝘂𝗿𝗲. This session will delve into how to craft dynamic and engaging emails designed to enhance customer interaction and improve conversion rates. Join Solutions Architect Sam Woodley and Enablement Consultant Paul Shefferd who will guide you through the integration of interactive elements such as surveys and forms directly within your emails, as well as discussing how this feature can be leveraged in real-world examples. 𝗬𝗼𝘂 𝘄𝗶𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: ⭕ How to create dynamic, interactive emails that boost customer engagement and drive conversions ⭕ How to gain insights on integrating surveys and forms directly into your emails. ⭕ Learn practical applications of interactive email elements through real-world examples, equipping you with strategies to enhance your marketing campaigns. Don’t miss out! Register below to secure your spot. https://lnkd.in/eAfGRqpH

Adobe Marketo 𝗘𝗻𝗴𝗮𝗴𝗲 has a number of tools to help marketers create personalised campaigns for their audiences and 𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗖𝗵𝗮𝘁 is one of them. This feature is designed to help users optimise website experiences by helpfully directing visitors to specific content or CTA's. With 𝟴𝟰% 𝗼𝗳 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗯𝗲𝗹𝗶𝗲𝘃𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗵𝘆𝗽𝗲𝗿-𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗲𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗮𝗿𝗲 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲𝗶𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗶𝗻 𝟮𝟬𝟮𝟰 (https://lnkd.in/euPjUpPB), it's clear now more than ever that organisations are searching for ways to customise user experiences and enhance individual touchpoints for improved user engagement. So, if you are already using Marketo as your Marketing Automation platform, or if you are considering migrating to it, it's well worth understanding tools like Dynamic Chat that you have at your disposal. Click the link below to hear Clevertouch's Director of Development & Solution Architecture, Alec W. share his top tips for building your own Dynamic Chat as well as a few forewarns to avoid any hiccups. https://lnkd.in/eF_kMBdc

𝗢𝗻-𝗱𝗲𝗺𝗮𝗻𝗱 𝗪𝗲𝗯𝗶𝗻𝗮𝗿: 𝗠𝗮𝗿𝗸𝗲𝘁𝗼 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗪𝗲𝗯𝗶𝗻𝗮𝗿𝘀 On Thursday 18th July, our Head of Enablement, Chris Fowler, and Head of Technical Delivery Alex Seabrook, shared tips on Adobe Marketo’s Interactive Webinar feature. 𝗜𝗻 𝘁𝗵𝗲 𝘄𝗲𝗯𝗶𝗻𝗮𝗿, 𝘁𝗵𝗲 𝘁𝗲𝗮𝗺 𝗰𝗼𝘃𝗲𝗿: ⭕ How to access Interactive Webinars in your Marketo instance ⭕ A step-by-step guide on setting up your first Marketo Interactive Webinar ⭕ The new capabilities, processes and insight this feature unlocks for you Click the link below to watch the recording on-demand. https://lnkd.in/gRhqKmbu

𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗺𝗮𝗶𝗻 𝗱𝗿𝗶𝘃𝗲𝗿𝘀 𝗳𝗼𝗿 𝗠𝗮𝗿𝘁𝗲𝗰𝗵 𝗺𝗶𝗴𝗿𝗮𝘁𝗶𝗼𝗻𝘀? A migration project is complex. It requires specialist expertise in a variety of areas – technical understanding of the incumbent and new vendor platforms, data management and compliance, project management, stakeholder engagement, platform setup and enablement – not to mention ensuring that the new platform aligns and integrates into wider business processes and objectives. They are driven by a range of factors, often external to the marketing department, such as: ⭕ Misalignment between vendor roadmaps ⭕ Platform standardisation across the organisation ⭕ Evolving wider business needs and ambitions In this year's 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗠𝗮𝗿𝘁𝗲𝗰𝗵 research, we asked over 600 senior marketers from the UK, US and Europe about their migration habits, including the drivers for doing so. The narrative depicts migration decisions are driven not by operational pain points but by an intentional repositioning towards platforms that promise strategic alignment with future directions. This signals a critical point for leadership to reassess martech investments through a long-term lens, seeking immediate utility but also scalability to support growth trajectories. What does this mean for your martech strategy, and what does it mean for the market? 𝗔𝗰𝗰𝗲𝘀𝘀 𝘁𝗵𝗲 𝗿𝗲𝗽𝗼𝗿𝘁 to learn how marketing leaders are implementing, integrating and investing in martech: https://lnkd.in/efS9qh6d

𝗔𝗿𝗲 𝘄𝗲 𝗳𝗮𝗹𝗹𝗶𝗻𝗴 𝗶𝗻 𝗹𝗼𝘃𝗲 𝘄𝗶𝘁𝗵 𝗠𝗮𝗿𝘁𝗲𝗰𝗵 𝗮𝗴𝗮𝗶𝗻? The B2B Marketing podcast is a great industry resource where marketers can hear from peers and leaders across a range of B2B marketing topics - from Martech and demonstrating ROI, to leadership and advancing your career. We were thrilled when Editor-in-Chief of B2B Marketing, Joel Harrison, invited Clevertouch CEO & Co-founder, Adam Sharp and outgoing Associate Professor in Marketing Research of the University of Southampton, Rob Angell (who is the incoming Professor of Marketing at Stirling University) to record a podcast episode to discuss the key findings from this year's State of Martech research. It was brilliant to host Joel at our office in Hampshire and record the podcast in our brand new recording studio too 🎙 Listen to the episode here or via your usual podcast service: https://lnkd.in/gSWKZEkv Apple Podcasts: https://lnkd.in/gczSshqz Spotify: https://lnkd.in/eYPQG2me Soundcloud: https://lnkd.in/g-AEDg-a #b2bmarketing #martech #lovemartech

In recent years, the #martech market has been in an acquisition phase, with marketing leaders encouraged to add more and new ancillary technologies to the core platforms in their stack. This has led to the frequency of martech migrations, where organisations choose to move from one of their core platforms to another, remaining relatively stable as they have been deemed less of an investment priority. 𝗦𝗼, 𝗮𝗿𝗲 𝗺𝗶𝗴𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗻𝗼𝘄 𝘀𝗽𝗲𝗲𝗱𝗶𝗻𝗴 𝘂𝗽 𝗼𝗿 𝘀𝗹𝗼𝘄𝗶𝗻𝗴 𝗱𝗼𝘄𝗻? 𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴? 𝗔𝗻𝗱 𝘄𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗱𝗿𝗶𝘃𝗲𝗿𝘀 𝗳𝗼𝗿 𝗺𝗶𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺? The 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗠𝗮𝗿𝘁𝗲𝗰𝗵 survey results reveal that: ⭕ 𝗠𝗶𝗴𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗮 𝘀𝗽𝗹𝗶𝘁 𝘁𝗿𝗲𝗻𝗱: More than half of organisations have switched platforms in the past three years, suggesting the market is at an inflexion point ⭕ 𝗠𝗶𝗴𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝘀𝗽𝗲𝗲𝗱𝗶𝗻𝗴 𝘂𝗽: An even greater percentage are planning to migrate in the next three years, signalling an acceleration in martech adoption ⭕ 𝗠𝗶𝗴𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗵𝗮𝗯𝗶𝘁: Past and future migration patterns show that organisations that recently migrated are likely to change again within 2-3 years (51%), compared to only 26% of non-migrators planning long-term commitments ⭕ 𝗥𝗲𝗮𝘀𝗼𝗻𝘀 𝗳𝗼𝗿 𝗺𝗶𝗴𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Misalignment between vendor roadmaps, platform standardisation across organisations, and evolving business needs and ambitions are cited as the primary driver What does this mean for your martech strategy, and what does it mean for the market? 𝗔𝗰𝗰𝗲𝘀𝘀 𝘁𝗵𝗲 𝗿𝗲𝗽𝗼𝗿𝘁 to find out and learn how marketing leaders are implementing, integrating and investing in martech: https://lnkd.in/efS9qh6d

Brooks Macdonald approached us earlier this year when looking for a Pardot partner to improve their team’s platform capabilities. Having experienced the expertise and knowledge of our Training and Enablement specialists, we then had the opportunity to consult on the delivery of their marketing campaigns. "𝗖𝗹𝗲𝘃𝗲𝗿𝘁𝗼𝘂𝗰𝗵 𝗵𝗮𝘃𝗲 𝗯𝗲𝗲𝗻 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝘀𝗵𝗼𝗿𝘁 𝗼𝗳 𝘀𝘂𝗽𝗲𝗿𝗯 𝗮𝘀 𝗮 Salesforce 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿. 𝗙𝗿𝗼𝗺 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝘁 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗰𝗼𝘂𝗿𝘀𝗲𝘀 𝘁𝗼 𝗵𝗮𝗻𝗱𝘀-𝗼𝗻 𝗱𝗮𝘆-𝘁𝗼-𝗱𝗮𝘆 𝘀𝘂𝗽𝗽𝗼𝗿𝘁. 𝗧𝗵𝗲𝘆'𝘃𝗲 𝘀𝗵𝗼𝘄𝗻 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹, 𝗮𝗱𝗮𝗽𝘁𝗮𝗯𝗹𝗲 𝘄𝗮𝘆𝘀 𝗼𝗳 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗮𝗻𝗱 𝗲𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗱𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗲𝗱 𝗵𝗼𝘄 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗶𝘁 𝗰𝗮𝗻 𝗯𝗲 𝗵𝗮𝘃𝗶𝗻𝗴 𝗮 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘀𝗼 𝗱𝗲𝗱𝗶𝗰𝗮𝘁𝗲𝗱 𝘁𝗼 𝗼𝘂𝗿 𝗻𝗲𝗲𝗱𝘀". Thank you Kelly Paddison! Learn more about our Pardot training to help you with platform certification, and capability development: https://lnkd.in/eN6vkjvd