Kleene.ai

🤔 Based on a research from McKinsey & Company, Companies that excel at personalisation generate 40% more revenue than average players This article by Search Engine land explores how retailers can boost marketing revenue through data driven approaches and tailored marketing. 💸 https://lnkd.in/dmXn-MbG #digitalmarketing #marketing #retail #AI

🤔 Why Don’t Google and Meta Provide the Full Picture of Your Metrics? 🤔 These platforms function as “walled gardens”—closed ecosystems where marketers pour in resources but face limited visibility into performance beyond what the platform itself reports. This restricted view makes it challenging for marketers to fully optimise their spend across channels. So, what’s the solution? In this article, we explore how to break free from these limitations and gain a more comprehensive understanding of your marketing spend. https://lnkd.in/eekvzbFd

🔥 What a great event! 🔥 Today, Kleene.ai hosted an exclusive gathering of senior retail leaders, focusing on how Data & AI can revolutionize retail performance during peak seasons. A big thank you to Phil Branston and Alex Gray for delivering practical frameworks and real examples of how to drive revenue and growth through data during these crucial periods. We also had some insightful interactive table discussions, where attendees including Victoria Young, Flore Pilzer, Malinda Esankamal, Rick Walker, Alex Orr, Anna Thikey, Liz Ward, Mark V., Tony Morreale, Dominic Clifford, Abigail May (née Barker), Annabel Jack, Ragini Sharma, and Mia Branston shared challenges and collaborated on peer-driven solutions. Thank you all for your engagement and the great ideas exchanged! Stay tuned as we summarise the valuable insights from the day—there was no shortage of them!

Considering investing in a data project for your retail business? 🤔 As datasets grow complex, the question arises: Is it worth building a skilled data team of analysts, engineers, and senior leaders? Where should you start? What should you prioritise? According to McKinsey & Company, data savvy companies are 19 times more likely to stay profitable. But in today's challenging economy, is this the right move for your business growth? Let's discuss the impact and necessity of data investment in retail. 📊💡 #data #dataanalytics #retail #AI #finance #cfos https://lnkd.in/eWmxRJkE

🤔 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬 𝐭𝐡𝐚𝐭 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐭𝐡𝐞 𝐡𝐢𝐠𝐡𝐞𝐬𝐭 𝐑𝐎𝐀𝐒, 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐦𝐞𝐚𝐬𝐮𝐫𝐞 𝐭𝐡𝐞𝐢𝐫 𝐢𝐦𝐩𝐚𝐜𝐭? 🤔 In this on demand webinar, featuring Michael Benjamin, former Head of Demand Generation at Meta, and Tim Williams, Director of growth at Kleene.ai, we explore actionable strategies to accurately measure your marketing spend, boost brand visibility, and maximize your ROAS.. Watch it now: https://lnkd.in/gDerxUPb #digitalmarketing #marketing #retail #AI

😄 Spoiler Alert: The video is from a previous event 😄 But only 10 days left until Kleene.ai’s upcoming "Breakfast Event" series! 🔥 Join us as we welcome Alex Gray, Phil Branston, and Andrew Thomas for a session on leveraging data and AI to navigate the challenges of peak season. Our panelists will share real-world examples and experiences from top companies like Gymshark, Just Eat Takeaway.com, FARFETCH, and others. Don't miss out — just 4 spots left! Secure your place now: https://lnkd.in/eyxP6Ghk #Data #BlackFriday #Retail #CFO

🔥 𝐓𝐰𝐨 𝐰𝐞𝐞𝐤𝐬 𝐭𝐨 𝐠𝐨, 𝐚𝐧𝐝 𝐰𝐞 𝐡𝐚𝐯𝐞 𝐚𝐛𝐨𝐮𝐭 𝐭𝐞𝐧 𝐬𝐞𝐚𝐭𝐬 𝐥𝐞𝐟𝐭! 🔥 Don't miss this opportunity to network with other senior retail leaders and walk away with practical tools and real-world examples that you can implement in your day-to-day operations for Black Friday and the peak season. 🤔 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐭𝐨𝐩𝐢𝐜𝐬 𝐭𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐝𝐢𝐬𝐜𝐮𝐬𝐬𝐞𝐝? 🤔 1. Discover how successful retail brands have transformed their daily and weekly decision-making processes by leveraging data and AI. 2. Learn how others use scenario planning to define strategic boundaries for peak season strategy. 3. Gain insights into improving the management of returns during peak season so you don't burn through your margins. 🤝 𝐖𝐡𝐲 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐉𝐨𝐢𝐧? 🤝 1. Gain practical tools and real-world examples to implement in your day-to-day operations for Black Friday and the peak season. 2. Learn from case studies of retailers who have successfully leveraged data and AI for measurable growth during peak 3.Network with Industry Peers and Experts 4.Engage in interactive discussions with fellow retail leaders. 5. Share experiences, challenges, and best practices in an intimate setting. Register here: https://lnkd.in/eyxP6Ghk

🛍 This Black Friday, two companies had very different outcomes, showing just how much AI can change the game in retail. 🤖 Company A, leveraging AI for data-driven decision-making, transformed Black Friday into a triumph of efficient operations, targeted marketing, and customer satisfaction. The result? No drastic price slashes or unsold stock. Instead, they celebrated increased sales and a thriving business. 📉 In stark contrast, Company B, using to traditional methods, grappled with gut-based decisions, overstock, and disappointing sales. Which path would you choose? Learn their story and the invaluable lessons learned

Recent EY analysis reveals that retailers may be sitting on billions of dollars in trapped cash. The study shows that if retailers could improve performance to align with their best-performing peer, there is an industry opportunity to release $225b of cash from balance sheets. Likewise, even small gains in performance by each retailer could unlock significant working capital. Liquidity, although buoyed by increased consumer spending, has been stifled as logistics value chains are sometimes unable to accommodate the flow of products to meet this demand. This piece outlines actionable strategies to enhance liquidity and support technology investments. #WorkingCapital #Retail #CFO https://lnkd.in/e_e3psfJ

🆘 🆘 Attention Retail Leaders 🆘 🆘 🚀 Are you ready to Elevate Your Black Friday & Peak Season Strategy with Data and AI? 🛍️📊 Join us for an exclusive Breakfast Event on October 24th at 180 Strand, London, where retail and e-commerce leaders will dive deep into how Data and AI can drive growth and profitability during Black Friday and the peak season. 🗓️ Date: October 24th 🕗 Time: 8:15 am - 10:30 am GMT 📍 Location: 180 Strand, London, WC2R 1EA What to Expect: 1. Panel Discussions & Roundtables with experienced retail leaders on how to make strategic data-driven decisions for Black Friday and beyond. 2. Real-World Insights into managing returns, improving profitability, and enhancing your peak season strategy. 3. Interactive Sessions to share experiences, challenges, and best practices in an intimate setting. Why Attend? ✅ Gain practical tools and examples to apply in your peak season strategy. ✅ Learn from case studies of successful retailers leveraging data and AI for growth. ✅ Network with influential retail leaders and industry experts. ✅ Be part of a community that will help navigate challenges and uncover opportunities during peak season. 👉 Limited spots available 🔗 Register now and secure your seat: https://lnkd.in/eyxP6Ghk #Retail #Ecommerce #DataAndAI #BlackFriday #GrowthStrategy