Knexus

Want to learn how to generate great UGC content, and how social content can deliver success on your website's product pages? We had the pleasure of being joined by Mads 🍎 Wedderkopp from UGC specialists Dreaminfluence, alongside our own Head of Performance & Optimization Mark Casey, to dive into the social content strategies that will generate ecommerce success in 2024 and beyond. Available to watch on-demand any time at: https://lnkd.in/dsvSdE78

Join us on 8th February for the next can't-miss event in Knexus' webinar series! (Please note, you will need to sign up on the registration page linked in the "event link" section in order to receive your personal webinar access link)

Here's one you won't want to miss.! Join Prit M and Sreekumar V from Wipro, and Mark Casey from Knexus on November 30th as they share insights and tips on using social content in the eCommerce discovery phase to increase engagement, product discovery and conversion rates. Register today! https://lnkd.in/gj5huWYj

Save the date! We are excited to announce that on Thursday 30th November at 3pm GMT (4pm CET/10am EST) expert speakers from Knexus will be joined by experts from Wipro in our webinar: "How to Engage Visitors Using Brand Content & UGC in the eCommerce Journey" Attendance is free, and the presentation will focus around critical areas influencing eCommerce success: * The challenges leading brands face in engaging and retaining shoppers’ attention in the discovery phase of their web and app journeys  * How the social content surrounding your brand can be used to inspire customers and lead them to your Product Detail Pages  * The impact AI technology and personalization can have on discovery Following the presentation, there will be time for Q&A so feel free to bring any questions you might have! Space is limited and likely to be in high demand, so don't delay - register via the link below to join us for a webinar you won't want to miss! https://lnkd.in/eECPg68c

Is your company one of the 89% whose senior executives have seen the demand for content increase significantly? Are you also one of the 72% whose practitioners don't feel that this is delivered well? Knexus AE Chris Hood discusses this topic https://lnkd.in/e3a6iiJA

"Give the drowning man a liferaft" Love it!

As you know, Knexus is at the cutting edge when it comes to our AI tech, but did you know TikTok has just introduced groundbreaking rules to address potential deepfake concerns where AI has instead been used to generate content? Starting now, users will have the option to tag AI-created content depicting "realistic scenes," making it easier to distinguish between human-made and AI-generated content. This significant move aims to maintain transparency and trust within the TikTok community. Interestingly, ByteDance, TikTok's parent company, has already successfully implemented AI labels within the Chinese version of the app. This early adoption paves the way for a smoother worldwide implementation. TikTok isn't the only platform taking proactive steps however. Instagram and YouTube are also actively developing tools and labels to tackle the growing presence of AI-generated content. The emergence of AI tools like DALL-E and Midjourney has made this initiative crucial to maintaining the authenticity of content across social media. It's important to note that these labels are not intended to hinder the creative potential of AI but rather to serve as a deterrent for malicious actors who might use AI to create misleading or harmful content. In the age of digital innovation, it's heartening to see major social networks coming together to prioritize user safety and content authenticity. This move promises to reshape the landscape of AI-generated content, ensuring that technology continues to be a force for good. #knexus #ai #aiautomation #conversionoptimization #contentcreation #socialmedia #ecommerce #socialnetworks

Knexus Platform is a finalist once again! How far can we go in *this* international Innovation Award?? Opened in partnership with Barilla and Lavazza, the third edition of the FoodTech Innovation Award gathered high interest among international start-ups and scale-ups. 70 businesses were initially invited to demonstrate to an illustrious panel of experts from Lifestyle Tech and major international retailers how they bring value through innovative technology. The process was tough and challenging, but a final 12 have now been selected to progress to the final at the end of September. We are delighted that Knexus Platform is a part of that final group! Knexus' clients already know the significant uplifts in conversion (and of course, revenues) achieved by our best-in-class, data-driven platform, so the opportunity to demonstrate it to broader audiences is always one we relish! Watch this space for more news on how we do... To find out more about the award you can find the official press release here https://lnkd.in/eUNUTKpi And to see what's taken us to another final, check us out at https://knexus.co/ #ecommerce #innovation #conversionoptimization #foodtech #ugc #influencermarketing #content #revenuegrowth

UGC is a powerful tool when it comes to connecting with consumers.    The recent Barbie movie campaign is a perfect example of the power of this. By creating a selfie generator that allowed fans to insert themselves into Barbieland and generate personalized posters, the campaign went viral and effectively transformed initial criticism into a 31.6% surge in positive sentiments ahead of its release! So how can eCommerce brands harness UGC to drive sales? Here are some of our ideas: #1 Boost product discovery Feature personalized, shoppable galleries on your homepage showcasing the best UGC, making it easier for shoppers to find and purchase products #2 Harness social proof  Integrate UGC into product pages to add authenticity and provide social proof to influence shoppers make buying decisions #3 Promote cross and upsell opportunities  Surface complementary products in the form of UGC on checkout pages to strengthen brand connection and enhance consumer experience Dive in for more: https://lnkd.in/dzDEe9Pj  #UGC #ecommercemarketing #knexus #personalizedshoppableUGC 

Delighted to wish a happy Knexus birthday to our Optimization Manager, Mark Casey! A delight to work with and a true expert in his field, Mark brings huge value to help our ecommerce clients Make Content Sell. Happy Knexiversary Mark, here's to many more!