Knoops

Thank you very much for investing in Knoops. It has been phenomenal to watch our progress on Crowdcube, as you have all invested in our journey 🤎   Every single investor will share the same class of share and we are hugely excited by the strong voice and advocacy this broader shareholder base will unlock. Our ambition is to do for chocolate drinks what has been achieved on the high street and at home for barista coffee – we believe we are in the infancy of one of the next truly great global brands.   We are now working with the Crowdcube closing team and will receive all investor emails in approximately four weeks, at which point we will be in touch directly and let you know about your Knoops rewards.

Many of you will remember Ryaan Soofi who I met on a train between Leeds and Birmingham. He was taking his girlfriend her favourite Knoops drink which I spotted on the train table and we got talking. It was with such pleasure that yesterday on his 18th birthday he told me that he had invested in our Crowdcube raise. There was some internal debate about opening this £5m EIS raise to the crowd. We thought we would allocate £1m and it was fantastic to be able to do this. Some of the stories from those supporting the round (most whom would probably prefer to remain unsung) have been so moving - giving us a sense of support and validation for what we are trying to achieve here at Knoops. We will honour each and every request to join us but will close this a bit early on Friday. If there has been any part of this journey to date that has convinced me we are onto one of the most significant retail and brand stories of our time it is the support and the range of it over the last week on this round. It is the energy from this validation that drives each of us here at Knoops every day to do the remarkable and build a multi billion dollar super brand one drink a time.

For those who are considering joining us as shareholders; we wanted to let you know that we're closing early due to the demand we've had to date. We plan to accommodate everyone, but the cut-off will be Friday at midnight and there are a limited number of shares still available 🤎 Don't miss out on your chance to invest in Knoops, and join us in celebrating the ritual and joy of drinking chocolate https://bit.ly/4ew3hRv Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. #knoops #hotchocolate

Our CEO William Gordon-Harris spoke on BBC Radio 5's "Wake Up to Money" to share his insights on the business of Knoops and our current successful crowdfunding campaign with Crowdcube. Tune in to catch the full discussion, starting at 46 minutes. https://lnkd.in/ehApe5c5

We're live! Become a shareholder in Knoops 🍫 Our ambition is to do for chocolate drinks what has been achieved on the high street and at home for barista coffee. We are the leading retailer of expertly crafted chocolate drinks, growing our store estate, expanding our hand-flaked retail chocolate business, and establishing an international presence. Over the last four years, we have been moved by the number of customers who have asked us to invest in the business. We have listened, and have directed a significant portion of our current EIS fundraise via Crowdcube to allow as many people as possible to become Knoops owners. Join us https://bit.ly/4ew3hRv

Yesterday our CEO William Gordon-Harris appeared on Sky News to share our passion for chocolate drinks and our ambition to bring that to the rest of the UK and beyond. Watch it below!

We're delighted to offer you the chance to become a shareholder in Knoops. Since we started, many customers have asked us whether they could invest in Knoops. I felt the same way when I first met Jens, as a customer of his shop in Rye. As Pret Co-founder, Itsu Founder & CEO and Knoops board member, Julian Metcalfe, says "Knoops is a pioneering confident brand with a sense of purpose and a passion for quality. They don't come around that often and I applaud their leadership and vision." Our story was well explained in The Sunday Times, and I hope you will join us in one of the most significant retail stories of the decade. William, CEO

The doors are open at our new store in Exeter! 🎉 Come visit us this weekend at 63 High Street, at the centre of town. We'll be serving up warming hot chocolates to combat this chilly weather🤎 Find us https://bit.ly/3APJnSK #exeterfood #exeter

Over the last four years we have been moved by how many customers have asked us to become owners in Knoops. We feel it’s now the right time to open this beyond our professional investor base and have prioritised at least £1m of our current £5m EIS raise via Crowdcube for our community of supporters. Every single investor will share the same class of share and we are hugely excited by the strong voice and advocacy this broader shareholder base will unlock. Our ambition is to do for chocolate drinks what has been achieved on the high street and at home for barista coffee – we believe we are in the infancy of one of the next truly great global brands, and we would love for you to be part of that by joining us as an owner. Yours, Jens & William For early access: https://bit.ly/4em1Q84

We've hit the top spot in Good Housekeeping's run down of the best hot chocolates ☕ Our 54% Dark chocolate flakes have been crowned as “the perfect all-rounder” with an “intense cocoa flavour” and a “well-balanced and authentic vanilla sweetness”.