Hot of the press; the latest annual Door Drop Report packed full of insight! Our director Jayne Raynsford (she / her) took part in the launch webinar with other industry specialists today. Drop us a note if you would like the recording - some great tips on how to optimise campaigns 👍🏻
📢 The latest Door Drops Report is live! This year’s edition has revealed some hugely encouraging numbers for the channel’s ability to grab attention and provide ROI. Keep swiping for the key stats… In 2023, we spent more time with door drops, made more purchases and payments after receiving them, and discussed door drop advertising more frequently with friends and family. This latest research has been compiled by the DMA (Data & Marketing Association) UK in partnership with some of the mail industry’s biggest names. These include JICMAIL, Herdify and Whistl as part of our role as Chair of the DMA Print Council’s Door Drop Hub - 👋 Jayne Raynsford (she / her). Want to take a deep dive into the report? Head to the comments and discover why door drops need to be part of your marketing mix. #doordrops #advertising #print #results