Great to be featured this week on The Challenger Project by eatbigfish. The article highlights how we've expanded beyond our niche by focusing on what customers think and feel; their mindset rather than their demographic. Our approach challenges consumer inertia, as well as industry norms, and allows us to champion ‘a smarter way to connect’. #Lebara #challenger #brand #uk #europe #mobilenetwork #telcom #stayconnected
Lebara has had to make an important shift recently – from focusing on a single, niche demographic – to focusing on their consumers' mindset. As we’ve seen in much of the work we do with other Challenger brands, it’s this refocus on what a customer thinks and feels that allows Challengers to take risks when reaching out to new groups of people. We chatted with Group Brand Director David Clyde to explore exactly how they've navigated it and grown their audience in the process. Read our latest thinking now on The Challenger Project: https://lnkd.in/gWWNNJZC #challengermindset #thechallengerproject #lebara