Could a Japanese philosophy hold the key to making your next campaign more successful? ✍️ Jamie Bailey ✍️ certainly thinks so. In this blog, he explores how you can use it to overcome siloes, improve communication, and deepen your understanding of your customers. #B2BMarketing #Revenue
There’s a huge, hairy elephant in the room — and it’s time to address it. Misaligned teams are holding B2B marketers back, big time. Siloed thinking, poor communication, lack of resources. Whatever the reason, something needs to change. To find the solution, I’ve turned to a decades-old Japanese philosophy. From the factory floor to marketing magic, here’s how kaizen could hold the key to all your woes. Read the full story in The Drum here: https://lnkd.in/e6q2VtQa #B2BMarketing #Kaizen