Lesniak Swann - Cert. B Corp

In marketing, when you get things right – again and again and again – people will ask you how you do what you do. Which is why our MD Alexander Swann was asked to contribute to this piece for The GO! Network, on the power of emotion in marketing. Can emotions really make a difference in B2B, where rationality ostensibly rules? Spoiler: yes, very much so. Allow Alex to elaborate… https://lnkd.in/ehUWfkuN

Never mind the b*******, here's team LS 2024. Manchester and Stoke united by the punk spirit (an enduring interest in dubious fancy dress). Sadly Harry Potter couldn't make it this year but Neo off of the Matrix popped by for a beer. Jo Holdcroft, Rob Morrice (Neo), Joel Hine, Mark Lesniak, Catherine Mountford, Jacob Farrar, Alexander Swann, Charlotte Almaas-Jacobsson, David Smythe, Maggie Morrissey, Matt Hicks, Paula Kemlo, Maria Adamo, Thomas Embleton, Tammy Barrett, Matthew Webb, Joe Madden, Julian Watson Sami Mellor, Ellie Cordy, Charlotte Jacobs, Kate White, Amy Brough Charlotte Friesner, Chelsea Haddon, Kessiah Crighton, Chloe Powell, Alice Probert, Michaela Florez

🎂 It’s our birthday! If you can guess the theme for this year’s team photo, post in the comments below 😉

You can keep your ball rockets, aerial shells and Roman candles. Last night’s most spectacular fireworks occurred at The Drum Awards 2024. Our firestarter PR team bagged bronze in the B2B PR category, for their dazzling work on the Reynaers Aluminium account. The team tripled Reynaers Aluminium’s share of voice; successfully positioned them as ESG leaders; and reached an audience of millions through compelling campaigns and strategic relationship-building. A huge congratulations to everyone involved! Need effective, ingenious PR for *your* B2B brand? Get in touch. Then light the touchpaper, and retreat to a safe distance... #thedrumawards #PR #B2BPR #UKPR #B2Bmarketing #B2Bagency #manufacturingPR

There’s a lot of boring ‘landfill’ content out there, and the problem is only getting worse. So what’s to be done? Our very own Alex Swann sifts through the nonsense to deliver his insights for creating stand-out content, in Content Marketing: The risks and rewards by {{linkedin_mention(urn:li:organization:27171305|The GO! Network)}} Alongside other industry experts, he offers guidance on the tried and tested ways to produce B2B content that cuts through the waffle. Check out the full article here https://lnkd.in/eFFRRQ8E

“Lesniak Swann does wonderful B2B marketing work, which is incredibly creative, from its home in Stoke-on-Trent.” Gareth Snell MP Big thanks go to our local MP, Gareth Snell, for his speech in parliament on Tuesday 8th October 2024 celebrating Stoke-on-Trent’s leadership in creative industries. Along with all the amazing creative arts happening in the area, Gareth highlighted our contribution to one of the UK’s most important export markets. You can read up on the full debate here. https://lnkd.in/e_8nRnND

If you want to know what it feels like to work at Lesniak Swann, you should see our short film where we explain our company behaviours 😇 Or you could just watch this bloopers reel 🤣 https://lnkd.in/gGcyvQ49

If you want to know what it feels like to work at Lesniak Swann, you should see our short film where we explain our company behaviours 😇 Or you could just watch this bloopers reel 🤣 https://lnkd.in/gGcyvQ49

Creating a PR campaign with longevity that continues to generate results after the initial activation period can be a challenge. But that’s exactly what Finning UK & Ireland has achieved with its ‘Refreshing Rebuild’ PR campaign. Originally launched in 2022, the campaign used the unique power of PR to bring the complex nature of machine and engine rebuilds to life by putting the engineers doing the work at the heart of the stories.

In the UK, doorset manufacturer JELD-WEN UK has traditionally focused on the residential market. So a strategic expansion into commercial construction projects required some smart marketing activity to help boost awareness with the right decision makers and influencers. That’s where our EPIC creative idea came in – boosting brand recognition and supporting a rapid growth in sales. Big thanks to Kate Painter, Amy Holmes and Timi Boyejo 🙌