LBBonline - Little Black Book

dentsu unveils ‘Feel the Energy,’ a bold, category-defining campaign for leading battery-powered tool brand, Makita U.S.A., Inc. Read here: https://hubs.la/Q03ff_Z30

Donna Yan, strategy director of TBWA\London, on the Diamond Shreddies lore, finding the best creatives and why great strategy entertains novelty as part of the Planning For The Best series. Read here: https://hubs.la/Q03fg7Qg0

Bright Blue Day Ltd social media manager, Louna Raad, breaks down how B2B brands can maintain trust. Read here: https://hubs.la/Q03fg2TY0

Lucozade Sport this month launched Ice Kick, a new Lucozade Sport flavour in collaboration with England and Real Madrid star, Jude Bellingham. Now, Lucozade and Jude are giving fans a behind-the-scenes look at how the video came to life. Read more: https://hubs.la/Q03fg6c50

Heineken® Silver, the beer renowned for its ultra-refreshing smoothness, today unveils The Heineken® Smootheriser, a “skin-smoothing” beauty cream. Read here: https://hubs.la/Q03ffTmQ0 The HEINEKEN Company

Today LBB launches a daily newsletter dedicated to the UK’s creative industry. This marks the beginning of a new chapter for LBB’s UK editorial team. With the arrival of Olivia Atkins in the newly-created role of news editor for the EMEA region, we’re ramping things up, and building on the editorial momentum established by the rest of LBB’s team covering the UK – Alex Reeves, Zhenya Tsenzharyk and Zoe Antonov. LBB has always covered the UK’s best creativity as part of our global coverage, but we’re aiming to become the publication and platform that’s indispensable for everyone in the British industry. Sign-up here: https://hubs.la/Q03ff_P80

Sam Wray, George P. Johnson UK creative technology director on AI as a creative partner, and how his own attitudes towards the tool have shifted as part of the AI Spy series. Read here: https://hubs.la/Q03ffT750

Meet VIRTUE Asia's multi-dimensional Indian leadership team at the forefront of shaping culture and driving real change for marginalised communities. LBB’s Sunna Coleman sits down with business lead Sumbul Khan, strategy director Saumya Baijal, and creative head Hayden Scott, who make up VIRTUE Asia’s Indian division. Read here: https://hubs.ly/Q03ffTgw0

This weekend, Londoners were shocked to see Walkers' latest billboard, suggesting it will swap its packaging for fan-favourite flavours Cheese & Onion and Salt & Vinegar. The April Fools campaign was created by global creative agency of record VCCP, PR agency Good Relations and global content studio Girl&Bear, both part of VCCP. mark orbine, executive creative director at VCCP said, “Should salt and vinegar crisp packets be blue or green? What side are you on? We loved playing with this long-standing controversy, we’ve created a campaign that taps into nostalgia and the passion of crisp lovers everywhere this April Fools.” Read here: https://lnkd.in/eeA5haRC

adam&eveBerlin has been appointed brand marketing lead agency by mobile.de Germany's largest vehicle market, following a competitive pitch. “We are delighted to have won the mobile.de account,” said Jens Pfau, CCO of adam&eveBerlin. mobile.de has already demonstrated its appetite for iconic, emotional communication in the past and we want to build on this. The topic of mobility offers a lot of potential for creative brand design and we look forward to supporting mobile.de in its further development.” Inga Wiese, chief brand officer at mobile.de commented, “In terms of content, adam&eveBerlin impressed us with their strategic approach and creative expertise, but it was also great fun to work together on the further development of our brand on a personal level right from the start.” Read here: https://hubs.la/Q03ffF1J0