LBBonline - Little Black Book

Are you based in Adelaide, Auckland, Perth, or Brisbane (or know someone who is)? Would you like to catch up for a coffee or interview, or have me deliver a media training session for your business, while I'm in town? Send me a note at brittney@lbbonline.com if you're about on the dates below, in the locations below. Would love to see as many industry friends as possible! Adelaide: Mon 13 and Tue 14 April Auckland: Mon 28-Wed 30 April Perth: Mon 5-Wed 7 May Brisbane: Wed 21 and Thur 22 May

Breaking: Simon Wassef Named CSO, Glen Dickson Deputy CCO as Clemenger BBDO Merger Takes Effect CHEP CCO Gavin McLeod and CSO Lilian Sor will depart the business, reports LBB's Tess Connery-Britten. Read here: https://hubs.la/Q03f23J-0 Lee Leggett, Clemenger BBDO

Andy Morley wants culture-led work that comes with “more risk, but much more reward." “Yes, there's still a role for big campaigns,” the Uber marketer tells LBB’s Brittney Rigby, but “there's an increased need for non-traditional attention spikes.” Plus: why the brand platform that eventually succeeds ‘Get Almost, Almost Anything’ will need to resemble it. Read here: https://hubs.la/Q03f27g_0

Advertising Council Australia's Youngbloods QLD seeks next generation of creative leaders for 2025 committee. Read here: https://hubs.la/Q03f238p0

True wins Flight Centre, launch campaign to get more Kiwis travelling. Read here: https://hubs.la/Q03f22TK0

TikTok creators put Vaseline to the test, with Amplify. Read here: https://hubs.la/Q03f239Z0

Reel Factory's Vince McMillan wanted to be a "fancy director in a limousine". instead, "it's a lot of emails." Read here: https://hubs.la/Q03f23bV0

DDB Group Aotearoa NZ duo claims emerging talent crown at AXIS Awards. Read here: https://hubs.la/Q03f24030

Dino Demopoulos, the recently-announced chief strategy officer at The Hive chats with LBB’s Jordan Won Neufeldt about his move to the agency, creating conditions for strong strategy to thrive, and why he’s excited to build on The Hive’s legacy with fresh energy and ambition. Read here: https://hubs.la/Q03dWWvN0

This week's selection features an array of unmissable work, from a Pagan ritual for Overnight Oats to a garbage media campaign. The likes of VML, adam&eveDDB, Insiders Studio, Rethink and more feature in our roundup of the week's best work. LBB's Zoe Antonov, Tom Loudon, Zara Naseer, Tará McKerr, Ben Conway, Abi Lightfoot, Addison Capper, April Summers, Alex Reeves and Jordan Won Neufeldt discuss their faves this week. Read here: https://hubs.la/Q03dVmkZ0 This week's selection features work from VML Australia, Wieden + Kennedy Portland, adam&eveDDB, 750mph, Johannes Leonardo, Untold Studios., Twenty Below Music, Havas France, Rethink, Tracks & Fields, Diamond, Insiders Studio and DAVID Bogotá.