Littledata

We all know 80% of shoppers abandon their carts. But here’s the kicker: 80% of those abandoners are NEVER tracked—meaning they’re never entering your email flows. This is a massive revenue opportunity slipping through the cracks. Those customers were on the verge of buying, but they’re gone, with no way for you to re-engage them effectively. With Littledata’s server-side connection to Klaviyo, you can stop losing these high-intent shoppers.  Our advanced identity resolution matches storefront visitors with your email and SMS lists, even if they didn’t complete their purchase. Instead of leaving money on the table, you’re now targeting the full 80% of abandoners through powerful, optimized abandonment flows—whether it’s cart recovery or browse abandonment. Imagine what your flows could look like with those lost customers back in the mix. The incremental gains each year could be the difference of tens of thousands of $ to your bottom line.

Performance marketers who rely on pixel-based tracking will be dead by 2025. I've worked with over 2,000 DTC brand marketers that have spent hundreds of millions on ads. Many will unfortunately lose their jobs (or their businesses) over the next year due to mis-managing acquisition budgets. The one's that survive making critical changes to the way they track & amplify spend. Here's what's changing, how you need to adapt, and what the consequences will be if you don't. For over a decade we’ve all relied on a pixel (or tracking script) on the end-user’s browser picking up engagement on the website – including whether they added to cart or purchased – and feeding that into the marketing platform. But what you USED to be able to track on a pixel on the browser is gradually going away. Apple’s Intelligent Tracking Prevention (AKA, iOS updates), ad blockers and cookie consent laws are eroding the effectiveness of the pixel. And without that, the ad platforms can’t optimize ads based on who's actually buying, and we’d be back to a world of Cost Per Click bidding. The days of relying solely on browser-based pixels are numbered. I saw this trend when I started Littledata 6 years ago and it’s still accelerating today. But there’s a way out of this mess. Server-side tracking, sometimes known as the Conversions API, allows you to get that signal back into the marketing platforms so that you can better target your ads. With a stronger purchasing signal, you get better optimization of your ad budget towards creative and formats that work, and that generates a higher ROAS. By sharing first-party customer data into the marketing platform (Google, Meta etc), marketers can make previously unattributable connections between sales and ads, and credit channels like YouTube with the sales they really drive. This is why performance marketers who keep relying on pixels alone are dead in the water – they will be outbid and outmanoeuvred by competitor brands who have moved to the new server-side tracking world. Whether it’s for Google, Meta, TikTok or Pinterest – implementing server-side tracking is essential for survival and growth. And Littledata makes server-side tracking ridiculously easy to setup for Shopify brands. If your brand is on Shopify then you could get on our free trial today and start reaping the benefits.

Great to be part of NOVOS | eCommerce Agency of the Year roundtable last night at the Lucky Cat Mayfair by Mr. Ramsay (shame he was a no show). Thanks for hosting a brilliant discussion Antonio Wedral on harnessing data for retail success, alongside experts in the field. Lack of trust in the data viewed in platforms seems to be widely accepted, alongside platform bias attribution (no names mentioned). Brilliant to learn and for Littledata alongside Dataships to share some possible solutions to questions on a challenging topic. Thanks Harry Riley Bryan Kinghorn Talia Gaye Nicole Wong Marcus Livesey Hannah Goldie CDMP Amy Fullerton Matt McNeill Shane Getkate Jasmine McKenzie Edward Upton

Just back from a fun few days at Shoptalk Fall in Chicago. Firstly, it was good to make it to the US for the first time since my visa fiasco in March - Shoptalk 2nd time lucky! Chicago brought sunshine and energy - a welcome break from a bleak October in the UK. We sponsored one of the most creative events i've been to, where everyone got to design and customize their own pair of Kizik shoes. Thanks to Ronak Shah for hosting and Harry Singh for organising. Best shoe design goes to Harun O. - I tried the paint-flick technique back home and it's much harder than it looks! And great to catch up with so many friends and partners in the Shopify ecosystem: Amer G., Adnan Shah, Dan LeBlanc, Brock Cotton, Michael J. McBride, Will McKinley

On this episode of Live with Littledata, I’m joined by Jesse Clemmens, Co-Founder and CEO of HiTide. We’ll explore how DTC brands can convert their Instagram followers into SMS subscribers using automated DMs. 📲 Tune in to hear real-world success stories like Freedom Rave Wear, which saw: • 60% conversion to Klaviyo SMS opt-in • 51% of SMS opt-ins were net new or reactivated • An incredible $24 revenue per subscriber! Learn how you can apply these tactics to grow your subscriber base and boost your revenue.🔥

Littledata just put out a great feature on the power of wallet passes. Much appreciated 🙌 Here is the article: https://lnkd.in/g9CgUMrK

Unless you've been living under a rock, you probably know by now that server-side data can boost your abandonment flow revenue by 50%. However, enriched customer data can also help boost the performance of your other email marketing flows. For example, gather more precise data about which product category the customer was browsing, split your flows, personalize them, and allow customers who browse one category to get imagery and copy that's relevant to that product category and vice versa for the other category. Littledata plays nicely with tools like Grid & Pixel and Paase.ai that automate this email customization because more data on which products were browsed makes the personalization more timely. And by actually getting information into Klaviyo about what customers were browsing most recently, you can do better seasonal sale promotions. So the next time a sale comes around, you can promote the thing that they were browsing for the previous month. It's not all about winning back just volumes of people who come into your store. It's also about being able to do better personalization within Klaviyo using enriched customer data. Have you seen nice examples of email personalization recently?

Excited to be co-hosting some upcoming dinners and events with Buy with Prime. Amazon + Shopify is an obvious win for our merchants at Littledata and there are some exciting enhancements coming up as well 👀 ICYMI you can install directly from the app store https://lnkd.in/g-AymU75

Littledata supports both the new one-page and traditional three-page checkouts on Shopify, so there’s no need for our merchants to take any action. But if you’re looking to optimize your brand’s performance after the one-page checkout update, read on! What’s Changing: Shopify’s one-page checkout consolidates all steps into a single page, designed to speed up the purchase process and reduce friction for users—especially mobile shoppers. But with the switch, some merchants might face lower conversion rates or fewer abandoned cart recoveries due to missing email captures upfront. The Problem: The new one-page checkout sacrifices early email collection, which could mean fewer opportunities for retargeting customers who drop off before completing their purchase. The Solution: This is where Littledata comes in. By integrating with Klaviyo, Littledata ensures you can still capture key customer data, enabling more effective retargeting and identity resolution. How It Helps: • More customer data: Even with the new one-page checkout, Littledata helps you capture valuable customer identifiers. • Better retargeting: By improving data collection, you can build more effective follow-up campaigns, turning lost opportunities into conversions. Looking to stay ahead of the changes? Littledata ensures your tracking and targeting stay optimized. Let’s discuss how we can help!

Join me, Edward Upton, and Nihar Kulkarni, Managing Director at ROSWELL, tomorrow at 3 PM BST for an in-depth discussion on How to Measure and Maximize Customer Lifetime Value for DTC Brands. 📈 We’ll be covering: How to leverage customer data for stronger retention Best practices for calculating customer lifetime value Essential tools to drive higher ROI from your marketing efforts