Lively Worldwide

🌟 Why did we create a game-changing 3-day event at #sxsw2024? Dive into our wrap video to find out!🚀 🤖 For some time, we've nurtured a community where marketers and businesses step out of their comfort zones to explore the evolving marketing landscape. From Roblox's gaming innovations to insights from top brand execs to the transformative role of AI in creativity, our discussions have been pivotal. 🎮✨ 📹 Catch all the unforgettable moments with our exclusive 4-minute highlight reel! We recommend watching to the end to see two very excited founders happy with how things all came together 😂 and to ensure you finish the story of why this event was so important! 👀 Why watch? 🔥 You can’t be inspired and learn unless you step out of your comfort zone! 🔥 We wanted to tell a story throughout the three days and show you how it all comes together and makes sense. 🔥 Get inspired by the future of immersive and engaging marketing and technological applications. 🔥 We are experience-makers and created what we feel is one of the first 'speak easy multi-channel conferences.' 💬 Engage, share, and join the conversation - Your voice shapes the future. Like, share, and comment to be part of our vibrant community. #LiveEvents #content #advertising #digital #Loyalty #CustomerExperience #GritDaily #Innovation #AI #Gaming #Blockchain #SXSW #SXSW2024 #lively 🌐 To fully engage with all panels and join our vibrant community for future invites, register at LivelyFresh Takes. Link in comments as well. 👇🏻 🙏🏻 🙏🏻 Thanks again to our partners and speakers - Activision Blizzard Media  Flaunt  Nodle GEEIQ Chrome Roads Dell Technologies Wowzer UneeQ NVIDIA   Jonathan Stringfield, PhD Elle McCarthy Swan Sit Connor Kelley, CLMP Tina Mulqueen  Benoliel Charles Hambro  Shannon Reed Clayton F. Ruebensaal Comcast Tarah Malhotra-Feinberg Chris Duffey Adobe Nico Sarti Condé Nast Mia Sutton Under Armour Deeps (Deepak) Ramanathan Degreed  Emily Ross X Rachel Joy Victor Alex Porter Mod Tech Labs, Skylar Thomas PlaybookX  c. Craig Patterson Gabby Hoefer Cigdem Oztabak CNN Türk, Anne Ahola Ward

🌟 You DO NOT WANT TO MISS THIS! Big news: We’re officially coming back to SXSW 2025! 🎉 🔙 After a killer run last year, we’re flipping the script again, introducing the ‘Speak-Easy Conference’—an exclusive, game-changing experience beyond typical keynotes and case studies. 🚀 Huge shoutout to Jordan French — Grit Daily Group📰 and the Grit Daily News 📰 for teaming up with us again. 🌟 What’s new? This year, visionary and disruptive speakers, trailblazing brands, and sessions are lined up to create real connections and lasting partnerships. Ensure you’re following me for speaker announcements and event updates—trust me, you won’t want to miss these names 📲. 📢 Spots are filling up fast! Our curation started weeks ago, and partner and speaker slots are moving quickly. Last year, we were supported by Activision Blizzard Media, Dell Technologies Flaunt, Sawhorse Productions, and featured speakers from Adobe, Condé Nast, and Under Armour, among many others. Who's coming back and who's new, you will have to wait and see. 👀 DM me now to secure your spot—you do not want to be left out this year! 🎥 And yes, we create custom content! Every session will be recorded, live-streamed, and distributed across media channels. Imagine your brand getting global exposure with total customization. 🍗 BBQ, 🍹 drinks, insight, inspiration... and that’s just the beginning. We have so much more to announce, so keep your eyes on this space! 🌍 Why are we doing this? The world is shifting fast. People now trust #creators and #influencers more than traditional #advertising. Brands that nail #personalization are seeing 5-15% revenue increases and 10-30% growth in #marketing efficiency (Deloitte, Dotdigital, Segment). Even Sir John Hegarty said only 6% of advertising is effective. Personalization is the #future. 🎯 At SXSW 2025, we’re bringing together visionary executives, innovative startups, disruptive creators, and forward-thinking SMEs, all pushing the boundaries of tech, media, and audience behavior. 👍 Like, comment, and share if this event sounds like your kind of place! THE LIVELY GRIT DAILY HOUSE SXSW25 #audience101 #strategy #content #digital #brandexperiences #innovation Caroline Matthews Elle McCarthy JUSTIN Hochberg Nic Hill Nico Sarti Mia Sutton Deeps (Deepak) Ramanathan NVIDIA Rachel Joy Victor Erik Weaver Bjorn Niclas Manjula Nadkarni Jeremy King David Watson Ohme Dan Mather Cory Blumenfeld Oliver Pollasky 🏴☠️ Dan Kirby 🐙Avon Collis MBA, AIPIO Chris White Belgin Caglar Maya Mirt Gabriela Neves Alexandra Laliberte Tom Hislop

🎉 It's ready! 🎉 The VOD from the unforgettable Lively & Grit Daily House at #SXSW2024 is now LIVE on the Fresh Takes platform! 🏠✨ A LOT was covered in 3 days and there were also recurring themes from gaming to AI, business change to community. The opportunities for brands are vast but it's about understanding and respecting your audience, as well as the ecosystems in which you want to have a presence. But we obviously went deeper than that 😏 Relive the magic and dive back into the wealth of insights, opinions, and case studies shared by our amazing speakers and attendees. Whether you missed out or want to revisit the best moments, the VOD has you covered! The biggest of thank yous to our fantastic partners who helped bring this event to life: 🚀 Activision Blizzard Media 💻 NVIDIA 💡 Dell Technologies 🔍 GEEIQ 🎉 Flaunt 💥 Wowzer 🔗 Nodle/Click And of course, a special shoutout to all the speakers whose expertise made this event truly special. View the VOD now at https://lnkd.in/eNZDd4rJ Clayton F. Ruebensaal of Comcast Carla Malin of Beyond Meat Tarah Malhotra-Feinberg of Wayfarer Studios Charles Ifegwu of THE FIFTH Chris Duffey of Adobe Nico Sarti of Condé Nast Mia Sutton of Under Armour Deeps (Deepak) Ramanathan of Degreed Shannon Reed of The Fifth Mark Mitchell and Mike White of Lively Worldwide Brandon Harper of Axon Tina Mulqueen of Chrome Roads Jonathan Stringfield, PhD of Activision Blizzard Media Elle McCarthy Swan Sit Cristina Carl Connor Kelley, CLMP of Flaunt Nic Hill of Sawhorse Productions  Emily Ross of X Micha Anthenor Benoliel of Nodle Charles Hambro of GEEIQ Rachel Joy Victor of FBRC.ai James Word of Wowzer Alex Porter of Mod Tech Labs Skylar Thomas of PlaybookX, Erin Reilly of UT Austin c. Craig Patterson Gabby Hoeffer of IBM Erik Weaver of Entertainment Technology Centre Danny Tomsett of UneeQ, Roger Dooley of Forbes Cigdem Oztabak of CNN Türk, Justin Day Anne Ahola Ward of Circle Click Media Emily Olman of VR-Insider Tony Parisi of Metratron Studio Grace NG of Mimes.ai Join us in celebrating the power of knowledge, collaboration, and innovation. 🌟 #SXSW2024 #FreshTakes #gaming #AI #BusinessChange #TechInsights 🎥

😎 Day 3 at the Lively & Grit Daily House at #SXSW, and that’s a wrap! 🎉 Thank you for all the support from speakers and attendees; the feedback has been amazing! 🙌 The day started with a private gathering of great minds to listen to Mike White from Lively Worldwide and Emily Ross, EMEA Director of Brand & Strategy from X, discussing the evolution of the X platform and the power of conversation. 💡 The morning then kicked off with a discussion around the use of AI in creating content, thanks to the support of Dell Technologies! 🖥️ Special thanks to Rachel Joy Victor from FBRC.ai, Alex Porter, CEO of Mod Tech Labs, Skylar Thomas, Co-Founder of PlaybookX, and Erin Reilly, Professor of Practice and Inaugural Director of Innovation & Entrepreneurship. 🌟 The highlight for us was the ability to integrate physical and digital experiences. The talks showcased new products in spatial computing that will help us all seamlessly leverage the power of technology. 🚀 Our second panel, with, Mike White, was an inspiring conversation with Lucas W. from @ArcRunr. ArcRunr allows real-time live streaming into virtual spaces. Described as the LiveNation of the Metaverse, this will be a real game-changer! 🎮 The afternoon was brought to us by Wowzer, an AI creative product that’s going to revolutionize the creative process. 🎨 The first session was a keynote and audience discussion with c. Craig Patterson, who showed us how AI has enhanced his creative process and allowed him to express himself. ✨ We then went straight into a discussion around unleashing the controversy! A sensitive subject perfectly navigated by @James-Word, VP of AI management at Wowzer. The questions presented were handled with great insight by panelists C. Craig, Gabby Hoefer, UX Researcher at IBM, and surprise guest Erik Weaver, Head of Production - Entertainment Technology Centre. 🤔 As if that wasn’t enough for our final day, we then jumped into sessions with Danny Tomsett, CEO and Founder of UneeQ, and Roger Dooley from Forbes, showing us just how “human” AI will become. 🤖 Cigdem Oztabak from CNN Türk, Justin Day from Day by Day Digital, who wore the new Apple Vision Pro through the entire panel, and Anne Ahola Ward from Circle Click Media. Here, the panel discussed the role AI will play in marketing to audiences. 📊 Then, our final session was wrapped up by Emily Olman from @VR-Insider, Tony Parisi from Metratron Studio, and Grace Ng from Mimes.ai. So that’s it for this year. Our first foray into #sxsw24 , and we can truly say we have been bitten by the bug. We love our community and love hosting, producing, and curating our own shows. 🎤 😎 Watch out for more insights from our event over the coming weeks, and please like, share, follow, and comment. Our community does not exist without you! ❤️ #SXSW #SXSW2024 #Loyalty #CustomerExperience #LiveEvents #GritDaily Mark Mitchell Mike White

💫 Day 2 at the Lively & Grit Daily House at #SXSW was another fantastic experience 💫 Thank you to the impressive speakers and the attendees, which included first time visitors as well as repeat visitors! The day started with insights from Shannon Reed of THE FIFTH Clayton F. Ruebensaal, Chief Creative Officer, Comcast and Tarah Malhotra-Feinberg, SVP, Wayfarer Studios. We then had an energetic discussion between Chris Duffey of Adobe, Nico Sarti of Condé Nast, Mia Sutton of Under Armour and Deeps (Deepak) Ramanathan of Degreed, hosted by Mark Mitchell and Mike White, co-Founders of Lively Worldwide. Key points covered throughout the morning included: 💬 the challenges but importance of internal comms around digital business change, there is a need to fight the risk averse within our own organisations 💥 the importance of testing and experimenting as opposed to sticking to cookie cutter approaches 💎 the increase of customer expectations in the digital world technical disruption being caused by generative AI 👣 the need to always consider and put at the front of campaigns the human experience 🔑 experiential marketing and connecting in real life is key 🤝 loyalty is now leading consumer decisions, and there is an expectation around added value Throughout the afternoon we heard from a range of brands and speakers disrupting industries including healthcare, beauty, fintech, and even security as Brandon Harper of Axon and Tina Mulqueen, Chrome Roads, discussed the use of VR to provide immersive training for police officers around the world. As well as emulating the experience both police officers, the solution also Day 3 is well underway - look out for the VOD from all three days which will drop on the fresh takes.lively.agency platform imminently. #SXSW #SXSW2024 #Loyalty #customerexperience #liveevents #GritDaily Mark Mitchell Mike White

💥 Day one went off with a bang here yesterday at the Lively and Grit Daily House at SXSW - what a first day! It’s safe to say Roblox was mentioned a number of times across our panels 🙌 and they’re definitely pioneering the brand opportunities in gaming. 🎤 Mark Mitchell of Lively Worldwide introduced the event with insights on innovation meeting empathy, with the output being enhanced brand engagement, laying the groundwork for a day of information, opinion and best practice. 🌎 Jonathan Stringfield, PhD of Activision Blizzard Media highlighted the diversification of gamers - forget the cliched teenage boy in bedroom. 48% of gamers identify as female, and the evolving ecosystem means people are consuming games across multiple touchpoints and times. Similarly to how TV consumption has moved away from the majority viewing during primetime, gaming is now an all day and night affair with people consuming as, when and how it suits them. ⚡️ Elle McCarthy highlighted the opportunities for brands to be involved in gaming in ways that are fun and quirky, but she also stressed the need to retrain ad agencies, their briefing processes, and to reframe expectations for collaborations. Branding should feel like part of the gaming user experience, they shouldn’t feel marketed to. 👩🏽💻 Swan Sit and Cristina Carl explored the use of blockchain for personal development, particularly in the area of skills, and how virtual reality offers the opportunity to explore immersive technologies to bring people into worlds they wouldn’t usually be in. They also touched upon the VR developer experience, highlighting that it can be intimidating and challenging, particularly for girls and women, to get into immersive and emerging technology development. The key is: Solve what you know. ✨ Connor Kelley, CLMP of Flaunt and Nic Hill of Sawhorse Productions and Mike White discussed the struggles brands previously had with understanding their visitors and audience, and how it is now possible to build campaigns, reward customers and drive visits and engagement through products like Roblox. 📸 Tina Mulqueen and Micha Anthenor Benoliel of Nodle deep dived into the impact of image content authentication and the important role Nodle’s latest product release, Click, is playing in this. 📈 Charles Hambro of GEEIQ presented a wealth of insightful data from the GEEIQ team - stating that UGC gaming is the new social media and whilst the gaming mechanic is an excuse for going in, the reason people stay is for the social aspect of catching up with others. Today and tomorrow we are excited to be hosting even more brands and speakers - join us in Austin #SXSW https://lnkd.in/e4eRYFj8

💥 After an amazing first day at the Lively & Grit Daily House #SXSW2024 we're already off to a strong start today with speakers throughout the day from: Condé Nast Comcast Wayfarer Studios Under Armour Degreed Adobe Axon... and many more 💥 Looking ahead to tomorrow, we're super excited for our talk with 🌟 Emily Ross EMEA Director of Brand Strategy and Creative X 🌟 with Mike White, CEO, Lively Worldwide 🌟 "Creativity and the Future of X" will dive into how all great marketing comes from an insight. X is where the global conversation is flowing in real-time. It's where some of the world's most influential voices come to launch, connect, reflect and share. Emily will take us through the very latest product updates on X, and explain how her teams leverage the power of conversational data to create custom ideas, clever hacks and gamified experiences for some of the world's best brands and organisations. Join us IRL https://lnkd.in/e9b7Kf4F - Emily's talk will not be streamed. #X #data #strategy #creative #gaming #SXSW #GritDaily Mark Mitchell Jordan French — Grit Daily Group 📰

🌟 Exciting Announcement 🌟 Join us for a Creative Brunch at The Lively & Grit Daily House at #SXSW2024 this Sunday from 10:30am to 1:45pm. As well as hearing from innovators across a number of industries, you can also expect Bloody Marys and delicious Texan cuisine to help get your Sunday off to the best start! 🎙 Panel 1: 11:05am - 11:35am Join Mark Mitchell and Deepak (Deeps) Ramanathan for a fireside chat on the importance of brands building their own communities. 🎙 Panel 2: 11:35am - 12:30pm Dive into the future of brand engagement with industry pioneers Chris Duffey from Adobe and Nico Sarti from Condé Nast and Mia Sutton from Under Armour, Deepak (Deeps) Ramanathan from Degreed - hosted by Mike White of Lively. Don’t miss this unique opportunity to explore disruptive advertising strategies over brunch. Register to join IRL here:  https://lnkd.in/eiYQ5Nf8 Or to watch remotely (remember to sort your own brunch!) register here: https://lnkd.in/ekkQSvrE #LivelyAndGrit #CreativeBrunch #AdvertisingInnovation #IndustryLeaders #GritDaily

🌟 Exciting Announcement 🌟 Join us for a Creative Brunch at The Lively & Grit Daily House at #SXSW2024 this Sunday from 10:30am to 1:45pm. As well as hearing from innovators across a number of industries, you can also expect Bloody Marys and delicious Texan cuisine to help get your Sunday off to the best start! 🎙 Panel 1: 11:05am - 11:35am Join Mark Mitchell and Deepak (Deeps) Ramanathan for a fireside chat on the importance of brands building their own communities. 🎙 Panel 2: 11:35am - 12:30pm Dive into the future of brand engagement with industry pioneers Chris Duffey from Adobe and Nico Sarti from Condé Nast and Mia Sutton from Under Armour, Deepak (Deeps) Ramanathan from Degreed - hosted by Mike White of Lively. Don’t miss this unique opportunity to explore disruptive advertising strategies over brunch. Register to join IRL here:  https://lnkd.in/eiYQ5Nf8 Or to watch remotely (remember to sort your own brunch!) register here: https://lnkd.in/ekkQSvrE #LivelyAndGrit #CreativeBrunch #AdvertisingInnovation #IndustryLeaders #GritDaily

We’re super grateful and excited by the collaborators who are making the Lively & Grit Daily House at #SXSW2024 a reality! 🏠✨ A huge shoutout to our incredible partners: 🚀 Activision Blizzard Media 💡NVIDIA 💻 Dell Technologies 🔍 GEEIQ 🎉 Flaunt ✨ Wowzer ⚡️ Nodle / Click 🪐 UneeQ We're set to open our doors on Saturday, March 9, for three days packed with panel discussions, presentations, product demos, and networking lunches. Join us as we make the Lively & Grit Daily House the ultimate destination next weekend! 🌟 Get ready to be inspired, informed, and connected as we dive into the latest trends, innovations, and insights shaping the future of tech and media. Don't miss out on the excitement - there’s still time to register for access! See you there. 🏠 Join us IRL at the Lively & Grit Daily house: https://lnkd.in/eiYQ5Nf8 💻 View all the action online: https://lnkd.in/dm9RdeFD 🙌 #SXSW #TechInnovation #GritDaily #Lively #Innovation #Partnership  Jordan French — Grit Daily Group 📰 Mike White Mark Mitchell