Iris

Proud of our Managing Director, Rebecca Nadilo, for sharing her insights on Singapore's new parental leave policies in MARKETING-INTERACTIVE. As Rebecca aptly put it, "Supporting parents in the workplace isn't just about offering flexibility; it's about truly understanding their evolving needs." Thanks to Marketing Interactive for featuring this important conversation! 🔗 Read more here: https://lnkd.in/eZRJP-Jy #Leadership #WorkLifeBalance #ParentalLeave

Who better to kick off our panel than Michael Durey, Marketing & Strategy Director at Samsung Electronics?! Since joining in 2018, Michael has been instrumental in driving Samsung UK's D2C growth, boosting their Share of Business from 3% to an impressive 15% in 2024. Michael’s skill in aligning digital and customer marketing strategies with ecommerce best practices has been key in driving high-converting traffic to Samsung.com. He's also passionate about AI and is integrating it into Samsung's strategic direction. Join us on the 12th September for breakfast, networking & insights. 🔗 Find out more here: https://lnkd.in/gW-rSUxt hashtag #MarketingInnovation #AIinMarketing #CustomerExperience

🎉 Exciting update from Iris! We’re pleased to announce our first panellist for our upcoming event, 'Disrupt or Be Disrupted', on 12th September – Michael Durey, Marketing & Strategy Director at Samsung Electronics! Since joining in 2018, Michael has been instrumental in driving Samsung UK's D2C growth, boosting their Share of Business from 3% to an impressive 15% in 2024. Michael’s expertise in aligning digital and customer marketing strategies with ecommerce best practices has driven high-converting traffic to Samsung.com. AI is a passion of Michael’s, and he’s actively weaving it into Samsung's strategic approach. Don’t miss the chance to hear from Michael and other industry leaders at Iris's event Disrupt or Be Disrupted. 🔗 Find out more here: https://lnkd.in/gW-rSUxt #MarketingInnovation #AIinMarketing #CustomerExperience

Introducing our first report in Iris's Cultural Intelligence series, helping brands understand the power of participation in culture today. Download our report 🔗https://lnkd.in/e4pjsd8K From Banksy’s latest stunt at Glastonbury Festival to the viral UGC of hyper-realistic murals for the Diablo IV game launch, conversations around street art have been cropping up more frequently in mainstream culture. Graffiti, it turns out, is evolving and thriving as a form of creative self-expression in 2024. This, paired with a more supportive and progressive attitude, is helping the once-controversial subculture to grow and become far more inclusive of brands. Ever wondered how brands can authentically show up in street art spaces? We’ve spoken with some street art experts and communities to show you how. The growing graffiti and street art community offers a unique opportunity for brands to consider how they can show up more effectively in public spaces, enriching communities in the process. In an era of ad-avoidance, hand-painted advertising murals stand out, attracting attention and generating organic social media sharing. Brands should be considering how consumers experience their brand in its entirety and rethinking how their OOHs can better integrate into the communities they want to reach. 🔗Read our report for a full analysis by Emma Bentley here: https://lnkd.in/e4pjsd8K   #BrandStrategy #StreetArt #OOH

At Iris, we know that the key to staying ahead in this fast-paced industry is to immerse ourselves in the cultures and platforms that shape the future of marketing. Our Senior Strategy Director, Karen Correia da Silva, perfectly captures this approach: “To stay ahead, we need to have our ears to the ground in a much more guerrilla way, ensuring that insights on emerging cultures, platforms, and audience needs are filtering through our strategy and creative. It’s about living in these cultures, connecting with the communities we serve, and turning that intel into proactive ideas for our clients.” 🔗 Read the full article in The Drum here: https://lnkd.in/gVgPdjsS #Innovation #Strategy #CulturalIntelligence

  New Work Alert! We’ve just helped Beavertown Brewery tap into the magic of the unreal, revealing the latest chapter in their ‘Pub Stories: A Good Night Out’ campaign with ‘Unreal Stories’.   What’s it all about? Think of those nights at the pub when your mate tells a story so unbelievable you can’t help but laugh until you cry. We wanted to bring that energy online, so we hit the road with Beavertown’s Story-O-Matic confession booth, capturing these wild tales from real people in real pubs and festivals across the UK.   The best part? We’ve turned these hilarious confessions into short films perfect for social feeds, using trending editing techniques that keep the vibe fresh and authentic to Beavertown’s unique style.   Cheers to storytelling that feels as real as it gets… even when it’s totally unreal!   #BeavertownBrewery #UnrealStories #PubStories #CampaignLaunch

Over the last decade, the healthcare landscape has undergone huge transformation. From the rise of digital health to the emphasis on patient-centric care, the industry is evolving faster than ever before.   At Iris, we're not just keeping up with these changes - we're leading the charge. We're redefining how healthcare brands connect with their networks of influence. Our Participation approach ensures that our partners not only navigate this shifting landscape but thrive within it.   Check out our latest showreel to see how Iris is pushing the boundaries of healthcare marketing: https://lnkd.in/eqaQ7J_t For more insights or to explore how we can support your organisation, reach out to Verena Golway or Marie Little. #HealthcareInnovation #DigitalHealth #MarketingTrends #Marketing #Pharma #MedTech #Health #Healthcare

Account-based marketing is the secret ingredient used by the best and most successful businesses in the B2B market, as noted by Ian Millner, Founder and Global Chair at Iris. That’s why Iris has partnered with MarketOne International to launch an innovative ABX (Account-Based Experience) solution, crafted specifically for B2B enterprises. This approach merges Iris' expertise in creative lead generation with MarketOne’s extensive experience in multi-channel account-based sales development. It has already delivered impressive returns for global businesses such as Samsung and NTT Data. Read more about the partnership on Little Black Book: https://lnkd.in/eNrFdvqd #B2BMarketing #ABX #SalesEnablement

🌟 New Work Alert! 🌟 Our latest campaign, "Put a Little Pom in Your Day," has just launched for Pom-Bear, part of KP Snacks. Did you ever notice that Pom-Bears have belly buttons? Our new campaign plays on those little details that make these beloved snacks so fun and loved by families everywhere. We’re celebrating those spontaneous, playful moments that bring families closer together, and you can catch it all across TV, radio, and social channels. With two new non-HFSS flavors—Cheese and BBQ—we’re reminding everyone why Pom-Bears are a hit with both kids and parents. And with a catchy jingle, this campaign is sure to stick with you! #PomBear #CreativeCampaign #IrisWorldwide https://lnkd.in/e86uup89

👍 Vote for us to share how brands can connect with communities at SXSW 2025! 🌟 Now more than ever, brands are seeking to connect with communities authentically, and looking for the most effective strategies to do so. After years of experience working with brands like Samsung, Bentley, and adidas, we’ve developed a framework that helps brands supercharge their relevance and discover groundbreaking ways to reach their target audiences. In March 2025, we’re hoping to bring our workshop to SXSW, where Matt Rebeiro and Dipti Bramhandkar will share insights on: 🌟How to assess and compare different communities to align with your brand and identify growth opportunities. 🌟How to establish a meaningful role for your brand or product within a community by defining a purpose that resonates with their values. 🌟How to enhance your brand’s relevance through ethnography, semiotics, and cultural insights. We’d love your support! If you believe SXSW attendees would benefit from learning how "Connecting Into Communities" can drive brand growth, please vote for our workshop by clicking on this link: https://lnkd.in/eAU87xzf And you don’t have to wait until March to learn more about how brands can maximise their competitive edge in culture and communications. Drop us a message to find out more. Thank you! #SXSW2025 #southbysouthwest #panelpicker