Local Planet

Why Connected TV is the Key to Unlocking Future Ad Potential Connected TV (CTV) is not just a new trend—it’s the future of advertising. eMarketer reports that CTV ad spending in the U.S. hit $25.09 billion in 2023 and continues to rise. Why? CTV combines the broad reach and brand impact of traditional TV with the precision of digital marketing, allowing brands to target audiences with data-driven campaigns and track performance in real-time. For brands, the opportunity is clear: Invest in CTV now to capture both reach and relevance. Local Planet can help you maximize your CTV strategy with tailored solutions that drive measurable impact. Source: eMarketer on CTV https://lnkd.in/dyqjPtk3 #CTV #DigitalAdvertising #AdTech #MarketingStrategy #LocalPlanet

An insightful article by Daan Vrijsen, Head of Strategy at Local Planet Netherlands, exploring five foundational marketing insights that guide us through every phase of the customer journey. From Orlando Wood's focus on attention-grabbing creativity to Robert Cialdini's principles of influence, these ideas offer practical tools for engaging customers meaningfully and effectively. Read more about Daan's timeless marketing principles in the article below. #LocalPlanet #LocalPlanetNetherlands #Marketing #CustomerJourney #Branding #Influence

Huge Congratulations to one of our own Florian Grill. #FFR #LocalPlanetFrance #LocalPlanet

✨ Excited for the future of customer experience? The latest analysis with Local Planet Digital and Google Cloud delves into how Generative AI is reshaping interactions for personalisation, productivity, and rapid ROI. Ready to uncover the impact? #LocalPlanet #GenAI #DigitalTransformation #MakingScience #GoogleCloud #LocalPlanetDigital For those in Madrid, join our team and Google Cloud for 𝙂𝙚𝙣𝘼𝙄: 𝙏𝙝𝙚 𝙉𝙚𝙬 𝙁𝙧𝙤𝙣𝙩𝙞𝙚𝙧 𝙤𝙛 𝘾𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 at Google Madrid! https://lnkd.in/dXuyCq2g

It's no surprise that China leads the chart for social commerce. Douyin and Xiaohongshu (RED) entered the market and shifted beauty brands' focus from Tmall-centric marketing to a closed-loop model centered on social media. Douyin has extensive reach and high engagement metrics and can drive significant sales and brand visibility through live streaming and short videos. Xiaohongshu (RED) has precise targeting capabilities and effectively promotes new products. Both platforms are instrumental in fostering consumer engagement and driving sales. #APAC #China #SocialMedia https://lnkd.in/ggk2K-Qz

With the rise of connected TV (CTV) and streaming, it’s easy to think linear TV is losing relevance. However, linear TV still reaches millions of viewers and remains key for live events like sports and breaking news. According to Nielsen, linear TV still accounted for 47.6% of total TV usage in 2023, especially among older demographics. The key to its survival? Innovation. Linear TV is evolving with advanced advertising options, like addressable and programmatic TV, making it more personalized and data-driven. While it may never dominate like it once did, it’s far from obsolete. How is your brand adapting its media mix to include both linear and CTV? Let Local Planet help you navigate the future. Source: Nielsen on TV Usage #LinearTV #CTV #AddressableTV #AdvertisingInnovation #LocalPlanet Nielsen

🎉 Huge congratulations to our UK team on their well-deserved award win! We're excited to see the incredible campaigns you continue to bring to life, redefining what’s possible in the world of media and storytelling. Here’s to even more groundbreaking work and success ahead! 🚀👏 #Congratulations #AwardWin #Innovation #MediaExcellence #BountifulCow

We are incredibly proud of our Austrian team – at the Gewista OOH Awards, we took home 4 awards! 🏆 In the "Beverage" category, we even claimed all three top spots. This huge success wouldn’t have been possible without our creative, passionate, and dedicated team. 💪 A big thank you to everyone behind these amazing projects – and of course to @gewista for this special recognition. We are more motivated than ever and excited for the upcoming exciting campaigns! 🚀 https://lnkd.in/eQuBNSt8 Media1 GmbH

Exciting News: Local Planet agency in Benelux Wins Lidl Media Account! We are thrilled to announce that our Local Planet team in Benelux have won the prestigious Lidl media account. This victory marks a significant milestone for our team, showcasing our expertise in delivering top-tier media solutions and strategy. Lidl’s decision to partner with our team highlights the growing confidence in our approach to driving media performance and innovation in the highly competitive retail sector. Our team is excited to bring Lidl's vision to life by leveraging our insights into the dynamic retail landscape. Together, we look forward to shaping creative strategies that resonate with Lidl's diverse customer base, ensuring continued growth and brand visibility across key markets. This partnership underscores Local Planet's commitment to providing cutting-edge, tailored solutions that meet the evolving needs of brands. #LocalPlanet #MediaExcellence #RetailInnovation #Lidl #BeneluxSuccess #MarketingInnovation https://lnkd.in/esEJccTs

The eSports sector is one to which marketers and advertisers have paid attention for a while. eSports revenue in APAC is projected to reach US $1.197M this year by Statista. In addition, it's anticipated to grow by 5.88% between 2024 and 2029. Among the various segments in the Esports market, Sponsorship and Advertising holds the largest market share. It is an important area to focus on especially for brands looking to reach the younger, tech-savvy audience in Asia. In addition, the surge in mobile gaming, especially from the growth in multi-player battle area (MOBA) and battle royale games, present an excellent opportunity to tap this audience on mobile. #APAC #eSports https://lnkd.in/eg8UVhmi