Silverbullet

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"At Silverbullet, our focus is not on creating your AI strategy but on building the data strategy that will enable your team to implement AI personalization successfully. We help brands build a foundation for effective AI use by ensuring their data is clean, segmented, and ready to fuel AI-driven personalization." Madeline Calvert #ai #personalisation 💫

"CMOs prioritise customer lifetime value, optimise marketing technology investments, and navigate changes in privacy laws." MI-3 #firstpartydata #customervalue #cx

"Asked to identify use cases for generative AI, 39% of marketers pointed to driving creative efficiency while personalization at scale and media optimization were each cited by 28%. One-fifth are experimenting with customer experience improvements through channels like search and chat and 22% are attempting to automate the business of marketing" McKinsey & Company Marketing Dive #cmo #data #cx #ai

"The US and EU are on the brink of two historic decisions that could reshape Google’s grip on the digital economy – and breathe new life into our struggling press." Euractiv #google #adtech #digital

“The warning lesson is, be careful of the way that we communicate with shoppers and customers, because trust is very easy to violate and it’s very hard to foster,” said Mike Brunick, head of commerce media at Yahoo. “The more data we have access to, the better we can be using that balance of human technology.” AdExchanger #firstpartydata #data #ai #retailmedia #cx 🔥

A leading British broadcaster has spent the past few years accelerating its digital strategy. Part of its digital transformation journey is focused on creating a subscription-based streaming service that will offer ad and ad-free options to help improve user experiences 🏅 Explore the full story now! 👉 https://bit.ly/4frWSHe #casestudy #broadcaster #media #datadriven

"Whether a brand is building from scratch, or evolving an existing model, there is a clear business strategic goal when rolling out a loyalty program: spend more, more often, across more categories. In fact, research shows that 60% of consumers are likely to spend more on brands they’re subscribed to – a clear sign that loyalty programs are the way forward." Elitsa Konstantinova Silverbullet 🚀 Read the full article HERE 👉 https://bit.ly/4hsnhXt #loyalty #customerloyalty #data #tech

"Forget deprecation and prepare on your own terms. Had we all not agreed long ago that the cookie is over and it’s time for us to embrace the alternate reality? So what happened in the meantime to make everyone breathe a huge sigh of relief when Google delayed its third-party cookie deprecation?" "It’s a disappointing reaction from a lot of the industry, which just goes to show how far we haven’t come. But the truth is we’ve come really far. We’ve made great strides across the industry in developing cookie alternatives and removing our reliance on these little things that were never fit for purpose in the first place. So just ignore Google’s flip flopping and focus on getting your house in order on your own terms, but you might want to expedite those terms." ExchangeWire #privacyfirstworld

Let us take you on a CX journey 🚀 #silverbullet #customerexperience #data