Looper Insights

It’s truly an honour to see Looper Insights at the heart of today’s panel discussion on content discovery and prominence at the International Institute of Communications (IIC) Annual Europe Digital Communications and Media Forum 2025, alongside some of Europe’s leading experts in the field. A huge thank you to: 👏 Rowena Burke – Head of International Content Policy, Ofcom 👏 Professor Carlos Aguilar Paredes, Board Member, National Authority for Competition and Markets, Spain & Chair of the European Board of Media Services 👏 Dr. Renate DORR, European Regulatory Affairs, ZDF & Chair, Expert Group on Content Regulation, European Broadcasting Union (EBU) 👏 Anna Theodouli, Research Assistant, Digital Media, University of Leeds 👏 Lucas Bertrand – CEO & Founder, Looper Insights 👏 Robert MacDougall – Director, Digital Markets EMEA, Centre for Regulatory Strategy, Deloitte (our fantastic moderator!) Special thanks to the IIC (Lynn Robinson, Amanda Crabbe and the rest of the team) for hosting us as part of the European Chapter. Until next time! 🙏 #prominence #iic #mpv #contentdiscovery

Is the sports streaming craze just hype? Streaming platforms are going all in on live sports, but do viewers actually care? Our latest report takes a closer look - for example, we found out that: 📉 56% say sports won’t affect their streaming choices 📺 35% still prefer watching live games on traditional TV 💰 Most people aren’t keen on paying for multiple services just for sports Is this the future of streaming or just a phase? Get the full run down from real viewers and industry experts here: https://lnkd.in/dbiU8jNe #Streaming #SportsStreaming #DigitalMedia #CTV

🚀 Looper Insights featured again! Another month, another deep dive into digital merchandising trends. For February, Media Play News featured our latest Merchandiser of the Month rankings, highlighting 'Reacher' as the top title across streaming platforms and Prime Video as the most prominently merchandised app. A huge thank you to Media Play News for showcasing our insights once again. Want to see which other titles and platforms secured prime positioning? The full rankings and insights are in the article! 📖 Read the feature here: https://lnkd.in/disUZDYM #MediaPlayNews #LooperInsights #Reacher #PrimeVideo #Streaming #DigitalMerchandising #ContentDiscovery #StreamingTrends

🚀 Streaming Showdown: February Was Full of Power Plays! 🔥 From Super Bowl surprises to bold content strategies, February brought plenty of game-changing moments in the streaming world. Here are the highlights: 📺 Prime Video took the crown with a fan favorite season return.  🏈 Tubi made history, streaming Super Bowl LIX for free — a massive win for ad-supported platforms. 📼 Warner Bros. shook things up by dropping 31 free movies on YouTube, embracing a fresh distribution model. 📊 Platforms honored Black History Month in the U.S. with curated content lineups, featuring iconic titles. So, who dominated the digital field in February? 💡 Get the full rankings and insights in the February U.S. Merchandiser of the Month report here: https://lnkd.in/eZhE_viy #StreamingWars #ContentStrategy #SuperBowl #BlackHistoryMonth #PrimeVideo #Tubi #WarnerBros #EntertainmentIndustry #MediaTrends #OTT

Grateful for the feature! Big thanks to Chris Colombo for once again spotlighting our latest Merchandiser of the Month report findings and rankings in his insightful analysis: Entertainment, Media & Licensing - Overview & Insights 03/09. Chris’s latest analysis underscores how digital storefront marketing continues to shape streaming success. 'Reacher' and 'Invincible' are excelling on Prime Video, leveraging past season momentum and strategic promotion. Meanwhile, 'Severance' has moved to No. 3 after leading in January, and Apple TV+’s 'The Gorge' is gaining traction post-launch, demonstrating the power of platform-driven visibility. Streamers are doubling down on high-impact season drops, with Max spotlighting 'The White Lotus' and Paramount+ focusing on 'Yellowjackets' to sustain audience engagement. 👉 Read the full analysis here: https://lnkd.in/dqH_iji4 #StreamingSuccess #DigitalMarketing #StreamingTrends #EntertainmentStrategy

🏈 Super Bowl LIX wasn’t just a game, it was a wonderful showcase for smart streaming moves. Tubi played big, but did it score? We break it down. 📖 Read the full report: https://lnkd.in/eGxhY5UG

📺 Where is streaming headed in 2025? The industry is evolving fast, with new bundling strategies, the rise of live events on FAST, and shifting monetization models reshaping the landscape. In partnership with The Streaming Wars, we were part of the latest webinar, The Audience Equation: Winning Viewers and Value in 2025, where industry leaders explored the biggest trends shaping the future of digital entertainment: ✅ The shift beyond video in bundling strategies ✅ The growing role of live content in FAST platforms ✅ The challenge of tracking churn in a fragmented market ✅ Balancing ad-supported and subscription-based models Featured Speakers: 🎤 Kirby Grines – CEO, The Streaming Wars (Moderator) 🎤 Lucas Bertrand – CEO, Looper Insights 🎤 Scott Olechowski – CPO and Co-Founder, Plex 🎤 Marc Rashba – EVP, Partnerships, Cineverse 🎤 Scott Murrow – VP, OTT Distribution and Marketing, Starz Watch the full webinar on demand: 🔗 https://lnkd.in/dH4vH8cx #Streaming #FAST #OTT #Monetization #DigitalEntertainment #StreamingWars

🎬 Looper Insights featured in Media Play News! January’s top-streamed content wasn’t just about what audiences loved - it was about what they saw first. Media Play News spotlighted our latest findings, revealing that Apple TV+’s 'Severance' was the most prominent title across platforms, while Prime Video secured the top spot as the most merchandised streaming app. But that’s not all - want to see which other titles and apps dominated the digital shelves in January? Media Play News has the full rankings. 📖 Read the full feature here: https://lnkd.in/dztJSdHp #MediaCoverage #LooperInsights #Severance #PrimeVideo #Streaming #DigitalMerchandising #ContentDiscovery

🏈 Super Bowl LIX didn’t just break records on the field - it reshaped the streaming landscape. With 13.6 million viewers watching on Tubi, this was the most streamed Super Bowl in history, proving that FAST isn’t just an alternative to traditional broadcasters - it’s a real competitor. Ahead of the game, The Current explored this shift in "FAST Forward: Tubi Streams Its Way to Big Game History", where our CEO Lucas Bertrand shared how ad-supported platforms are changing perceptions of premium entertainment. Now, post-event, The Current has analyzed the impact in "Big Game Sets Streaming Record, with 13.6 Million Watching on Tubi", featuring Lucas again on what this milestone means for the future of streaming. The question now: who will lead the next phase of FAST? The platforms that master digital merchandising will be the ones that stay ahead. 📖 Read the full coverage: 🔹 FAST Forward: Tubi Streams Its Way to Big Game History - https://lnkd.in/du_VmpCT 🔹 Big Game Sets Streaming Record, with 13.6 Million Watching on Tubi - https://lnkd.in/dp26ExnV #SuperBowl #Streaming #FAST #Tubi #LooperInsights #TheCurrent #DigitalMerchandising

🚀 Streaming Wars: 2025 Kicks Off with Big Moves! 🔥 From price hikes to bold partnerships, January was a game-changer in the battle for digital storefront dominance. Here are just a few key highlights: 📺 Netflix rode a late-2024 surge but tested loyalty with price hikes. 🏈 Tubi made a power play with Super Bowl LIX, expanding Fox Sports programming. 🎬 Top titles ruled, with a returning favorite taking #1, a Peacock drama making waves, and reality TV proving it’s here to stay. 🎥 Oscar contenders got premium placement pushes ahead of awards season. 💡 Bundling is booming—Vizio paired STARZ & AMC+, and Disney upped its stake in Fubo, signaling a new streaming era. So, who led digital prominence in January? 📊 Get the full rankings and insights in the January US Merchandiser of the Month report here: https://lnkd.in/e-zycZwh #StreamingWars #MediaTrends #EntertainmentIndustry #OTT