Low6

👇 Discover how the top operators and publishers succeed in driving acquisition, retention and monetisation with free-to-play games Our Head of Marketing Mark Dennis details the seven steps to success in launching a game: 1️⃣ Define Before Design 2️⃣ Know Your Audience 3️⃣ Choosing The Right Game 4️⃣ Make It Rewarding 5️⃣ Seamless Integration 6️⃣ Launch With Impact 7️⃣ Measure, Learn & Adapt! 👇 Read the full article in the comments below...

👇 Here’s 5 key points Microsoft just shared about the sports industry, digital transformation and fan engagement. The Global Sports Innovation Center, powered by Microsoft, has released a report on ‘The Sports Industry and the Digital Transformation: 5 years ahead’. With the global sports market expected to reach $826 billion by 2030, there are key innovations and trends that will be important for broadcasters, sponsors, sport properties, and investors alike. 1️⃣ Digital Platforms Lead the Way- Digital platforms are "believed to be the most evolving item regarding fan engagement" and are essential for the monetization of fan interaction . 2️⃣ Monetization Through Engagement- "To create monetization, it is necessary to create fan engagement which will lead to fan satisfaction." Organizations must enhance every stage of the fan journey. 3️⃣ Gamification = NextGen Fan Loyalty- The report notes that "as a result of the growing popularity of fantasy leagues and their ties with betting, gamification is one of the most promising fan experience monetization opportunities" 4️⃣ Interactive Fan Experiences- Younger generations "are impatient, multi-taskers... browsing through various other websites for stats" while watching games. Therefore, it's crucial for events to provide real-time stats and information through their own platforms. 5️⃣ Building Fan Communities- "Engaging fans in an event is a great way for events to maintain retention and monetization," and fan communities will only grow in importance.

🇵🇹 The Greatest Show in Gaming 🇵🇹 🌟 Chief Strategy Officer Josh Turk and Head of Commercial Charles Littlefair will be representing Low6 at this year's SBC Summit in Lisbon. 📩 DM to connect & arrange a chat about the latest developments in outsourcing your free-to-play games. #SBCLisbon #MakeYourPlay #iGaming

🏒 It's only 25 days until the NHL officially returns for the 2024 season! 🎮 That also means that the NHL GameZone is open for business - with the NHL PrePlay format almost ready to go! 🥅 NHL PrePlay presented by BET99 is a free-to-play game contest that tests fans' hockey knowledge on upcoming games - as they have to correctly predict specific team and player outcomes. 🖥 Find out more about our work with the NHL in the comments below. #MakeYourPlay #NHL #NHLFaceOff #FreeToPlay

It's 50/50 so far....

🏈 With the NFL making its seasonal return this evening, it's time for a quick-fire poll! 🤔 Could the Kansas City Chiefs make history in the 2024 NFL season by becoming the first franchise to do the Super Bowl ‘Three-Peat’? #MakeYourPlay #NFL #NFLKickoff #ChiefsKingdom

💡 8 steps to successfully launch a free-to-play-game 💡

🏈 The NFL season kicks off next week and a number of forward-thinking brands are already talking to Low6 about implementing free-to-play games for the Super Bowl next February!   📈 With NFL viewership reaching record highs and over 20 million people playing in fooball-related free-to-play games, it makes total sense to plan ahead to acquire and engage these sports fans.   🏆 Super Bowl LVIII set new records itself - as the clash in Las Vegas between the Chiefs and the 49ers was the most watched US TV broadcast since the Moon Landing back in 1969!   🎮 From Bingo games and Pick'ems to digital card collecting and fantasy, head over to the Low6 website by clicking the link in comments to find out more.   #MakeYourPlay #NFL #SuperBowl #NFL2024

🎮 𝗖𝗟𝗔𝗦𝗦𝗜𝗖. 𝗚𝗔𝗠𝗜𝗡𝗚. 𝗙𝗨𝗡. 🎮   🕹️ The retro arcades are back in business in a completely new format - in the form of online free-to-play games!   👀 Get your target audience hooked with your very own remodelled arcade game, kitted out with your operator's colours and branding!   Find out more 👇   #MakeYourPlay #FreeToPlay #Arcade #F2P https://lnkd.in/eamAhhGE

🎤 Our founder and CEO Jamie Mitchell spoke to 15-Minute Mastery on how a strong free-to-play strategy can improve your user acquisition, retention and engagement! 👇 Check out the full video via the link below. #MakeYourPlay #FreeToPlay #F2PGaming #15MinuteMastery