LXA

21 subscribers explains why we were able to bag the legendary Parry Malm as the instructor for our new Certificate AI Marketing Course this November...get in quick before we can't afford him! In all honesty, he might be humble, but this guy is the real deal: Tech Entrepreneur of the Year and a true AI marketing pioneer, he founded and was the CEO of Jacquard (formerly Phrasee), an AI platform for enterprise marketers, which he successfully built and exited for nine figures. In partnership, we've developed the ultimate AI Marketing course, which will be delivered live over 3 online sessions starting on November 26th. Check it out 👉 https://lnkd.in/gfWN4qPR

The rumours are true! 🤗 Tom Fishburne, Founder of Marketoonist, returns to the UK stage at AntiCon after 5 long years—catch him live on October 17th in London! Don’t miss his highly anticipated session: The Funny Side Of Marketing: Avoiding the Customer Journey to Nowhere Secure your free ticket now: https://lnkd.in/e9QJ2DVA #AntiCon #MarketingTransformation #SalesTransformation #AITransformation

Tom Fishburne, founder of Marketoonist, is headlining AntiCon —the anti-conference tackling all things marketing transformation. Think you've got a way with words? Join the fun in the “Caption the Marketoon” competition for a chance to win a signed copy of Tom's book, Your Ad Ignored Here!

Are you looking to get the right sales operations, content, and training in place to unlock sales excellence and enable your sales team to perform at their best? As 76% of CSOs agree that advancing their organisation's sales enablement strategy is key to driving their business performance, we've created a best practice guide to achieve sales enablement and sales ops excellence. This 39-page guide, delves into LXA's 5Ps, guiding you to build an effective sales enablement ecosystem and streamline your sales operations across these areas: ✔️ Planning and Strategy - Laying the foundation to expand and allow new initiatives to be pioneered ✔️ People & Teams - Understanding the importance of a defined team structure in order to build a stronger sales function ✔️ Platforms, Apps & Ecosystems - Understanding what tools are available and how to implement them the right way ✔️ Process & Operations - Combining sales enablement and sales operations to increase sales productivity and revenue growth ✔️ Pioneer & Pilot - Delivering virtual enablement programs to drive scalability, flexibility, and diversity within sales teams Discover the key insights into building your effective sales enablement strategy. Download your free copy - https://hubs.ly/Q02NhTgK0 #SalesEnablement #SalesOperations #SalesOps #KeepUpgrading

***🅰️/🅱️ TESTING, TESTING*** You A/B test your emails, you split test your paid ads… Imagine being able to A/B test Every. Single. Function across your ENTIRE Tech organisation. Peak Optimisation Mode: Activated👌 Cue a next-generation A/B testing platform. While A/B testing has traditionally been limited to the realms of MarTech and DevOps, this new platform delivers a step change empowering cross-departmental experimentation, analysis, and optimisation. With a recent $28m received in Series B funding, it’s looking positive, and it’s no wonder: The platform is the brainchild of former employees of industry giants – AirBnB, Netflix, and Amazon, who kinda know a thing or two about AI. Read on to find out more about this democratising tech: https://hubs.ly/Q02LV8Kj0 #LXA #MarTech #KeepUpgrading #Eppo

Achieve excellence with our CPD-accredited Certificate in Sales Enablement & Sales Operations and unlock the path to enhanced sales efficiency and performance. Tailored to empower you with the expertise needed to transform your sales strategies, our course is built around the LXA 5Ps of Sales Enablement & Operations Framework. We've already trained renowned brands such as Legal & General Investment Management, Xello, Credera UK, and more. With 12 weeks of flexible learning, you'll master: ✔️ Understanding the sales enablement ecosystem, core sales operations components, and the salestech landscape ✔️ Conducting audits and mapping your current and future sales enablement and operations maturity ✔️ Implementing sales methodology, sales process, and governance excellence ✔️ Crafting an effective sales content strategy ✔️ Exploring lead generation, demand generation, and account-based marketing fundamentals ✔️ Developing a strategic plan for lead routing, engagement, coverage, and conversion ✔️ Aligning your sales strategy, process, and roadmap with business goals, CX, and gap analysis ✔️ Selecting the right technology for your needs ✔️ And much more The course is the first of its kind, offering you the insights, frameworks, and strategies needed to optimise your sales technology, establish effective processes, tools, and playbooks, and drive scalable growth. Upon completion, you’ll earn a certificate and gain access to a comprehensive range of resources for practical application. Explore the full list of available resources. Seize the opportunity to access these valuable resources and get certified today. Download the brochure - https://hubs.ly/Q02Kd6Xx0 #SalesEnablement #SalesOperations #KeepUpgrading

📣 Your favourite anti-conference is back! 📣 Mark your calendars for Thursday, October 17th, because AntiCon is returning with an even better experience. We recently launched and have already hit booking records, so what are you waiting for? 👉 Secure your ticket today (and yes, they're complimentary) - https://hubs.ly/Q02Jxj-H0 For those looking to elevate their experience, our paid pass offers full access to the event, plus lunch, drinks, and all our on-demand session videos and decks after the event. We’re still bringing you everything you love as we dive into all things transformation: ⭐ AI transformation ⭐ Sales transformation ⭐ Marketing transformation We can't wait to see you there!

Are you gearing up to design your ABM strategy? Or perhaps you already have one that could use some optimisation? No matter where you are in your ABM journey, having a handy cheat sheet can make all the difference! We understand the challenges of ABM—from securing corporate buy-in to aligning sales and marketing teams... the list goes on. That's why we've developed the ABM Periodic Table, a practical tool that breaks down the essential components for developing and optimising your ABM strategy. Some elements are straightforward, while others are less obvious. Use it as a checklist, a reference point, a foundation for internal prioritisation, or to inform your planning canvas. At the very least, this infographic highlights the vast ecosystem influencing ABM excellence. The ABM Periodic Table explores the core pillars to address specific aspects of your ABM strategy including: 👍 Strategy: Focuses on the foundational aspects of ABM, including planning, execution, and continuous improvement 👍 People: Emphasises the importance of human resources and collaboration in executing ABM strategies 👍 Technology: Covers the tools and platforms essential for implementing and managing ABM programmes 👍 Operations: Focuses on the processes and practices that support the execution of ABM strategies 👍 Emerging Trends: Highlights the importance of staying ahead with the latest developments and innovations By understanding these pillars, you can develop comprehensive, effective, and forward-thinking ABM strategies that align with your business goals and adapt to market dynamics. Ready to transform your ABM strategy? Download your free copy now - https://hubs.ly/Q02HwJ9G0

1 Day Left to Register! Join us for our webinar on "Mapping and Stacking a High-Performance Marketing Team," going live tomorrow at 15:00 BST | 07:00 PDT | 10:00 EDT | 16:00 CEST. We have a few slots left, so register now before we close registrations. Here's a quick overview of what we'll cover today: 👍 Understanding the different types of shaped marketers 👍 Mixing, matching and aligning the different types of marketers to create a powerful collective team 👍 How to not just build capabilities but the key to embedding them in the organisational DNA 👍 A practical overview of how to advance or build your marketing academy Our CEO and course instructor, Carlos Doughty, will lead this live session, complete with live polling and a Q&A segment to address your questions. 👉 Sign up for free now - https://hubs.ly/Q02HwJ9H0 Even if you can't attend the live session, sign up to access the on-demand version later. #MarketingCapabilities #MarketingTransformation

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