MarketingOps.com

🌟Don’t just follow; lead the way. Manage and enhance critical functions, ensuring the right technology solutions are in place to meet your unique needs. It's not about what’s dictated by your customers; it’s about finding the best fit for you. Join Paul Wilson, GTM Systems' Chief Strategist, for an insightful session at MOps-Apalooza! Catch the full MOps-Apalooza session and stay ahead of the curve: accelevents.com/e/mopza23 #MarketingOps #MOpsApalooza #MarketingEducation

Ready to play? 🃏 We're thrilled to announce our first-ever Cloud Poker Night, an exclusive event for our Pro and Pro+ members. This virtual poker event is designed for fun and friendly competition, perfect for everyone from poker newbies to seasoned pros. Join us to unwind, connect, and maybe even show off your poker face. 😎 🏆 The grand winner will take home a free virtual ticket to MOps-Apalooza! 🏆 Not a Pro/Pro+ member yet? Now's the perfect time to join and enjoy access to events like this, plus a host of other great perks. Get your membership here: https://lnkd.in/g9fPTMus 📅 We’re gathering interest and will finalize the date based on pre-registrations. Click here to pre-register and stay tuned for more details: https://lnkd.in/gF5cyEre #marketingops

🔒Securing sensitive data and protecting against unauthorized access is crucial in the API world. Whether it's granting permissions for database updates or ensuring hackers can't tamper with your systems, proper authorization is key Elevate your API knowledge with Tyron Pretorius in our ""Demystify the API"" course! 🌐 Sign up now at marketingops.com/courses/ #MarketingOps #APIEducation #CodingSkills

🎧 We sat down with Chris Petko on a recent episode of Ops Cast to talk about the evolution of marketing operations 📈, the importance of clean data 🧼, and how leveraging AI and machine learning 🤖 can enhance data normalization and enrichment. Chris shared insights from his extensive experience, including the development of the "contact washing machine" at Eloqua, and discussed how understanding your customers and maintaining alignment between sales, marketing, and CX  can drive long-term success. 🌀 Listen here 🎙️: https://lnkd.in/gahGdd86 📻 This episode is brought to you by RevOps FM, a weekly masterclass in revenue operations and go-to-market strategy, hosted by @Justin Norris. Tune in now to learn from a lineup of experts about building predictable revenue at scale 📊: https://lnkd.in/gEyDinxT #marketingops

🚀 Ready to take your marketing to the next level? Tyron Pretorius has a quick tip! With Marketo's smart campaign feature, you have the power to schedule, activate, and even request a custom campaign with just a few clicks. Elevate your skills at marketingops.com/courses #MarketingOps #MarketoAPI #MarketingAutomation

If you haven't explored Mike Rizzo and Ian Shields’ new HubSpot Module yet, you're missing out on an easy way to boost your email marketing and make your campaigns more effective. 🔍 With custom contact properties for email domain type and email hygiene, you can understand your audience better than ever. ⚡Pre-built workflows are ready to go, helping you streamline your processes and save valuable time. 📊 Keep track of all your key metrics—open rates, click rates, unsubscribes, and bounce rates—in one easy-to-use dashboard. 📈 Utilize 9 pre-built reports to dive deep into your data and make informed decisions. For just $249, you can elevate your email marketing to new heights with easy setup and immediate benefits. Check it out: https://lnkd.in/gNH9cPvx #marketingops

Don't jump to conclusions about sales!📈 It's not always the reason for a drop. Lead mix plays a huge role - like when in-person events generate high-quality leads, but paid ads may attract those just starting their journey. Delve into MOps with Professor Camela Thompson and master these subjects through our extensive training. Register for the Statistics 101 for Marketers course now at marketingops.com/courses/ #MarketingOps #MarketingStatistics #MarketingTips

📂 Pro Tip: When organizing your folders, it's best to use chronological numbers instead of just naming them after months. Join MOPs Professors Courtney McAra and Veronica Lazarovici for Marketo 101! Eager to master the fundamentals? Sign up now at marketingops.com/courses #MarketingOps #Marketo #MarketingEducation

I’ve got some July 4 goodies. Drop a comment if you want one. I’m temporarily bringing back the tier 2 price for tickets to MOps-Apalooza 2024. The discount code will work through the weekend — but not after.

🛡️ Did you know that certain types of personal data are protected under GDPR? Special categories like racial or ethnic origin, political opinions, or health info are off-limits unless there's a legit reason to collect them. Become a GDPR expert! Enroll in Amanda Quintero's ""Intro to GDPR for Marketing Operations Professionals"" course. Sign up now: marketingops.com/courses/ #MarketingOps #GDPR #MarketingEducation