LXA

Are you gearing up to design your ABM strategy? Or perhaps you already have one that could use some optimisation? No matter where you are in your ABM journey, having a handy cheat sheet can make all the difference! We understand the challenges of ABM—from securing corporate buy-in to aligning sales and marketing teams... the list goes on. That's why we've developed the ABM Periodic Table, a practical tool that breaks down the essential components for developing and optimising your ABM strategy. Some elements are straightforward, while others are less obvious. Use it as a checklist, a reference point, a foundation for internal prioritisation, or to inform your planning canvas. At the very least, this infographic highlights the vast ecosystem influencing ABM excellence. The ABM Periodic Table explores the core pillars to address specific aspects of your ABM strategy including: 👍 Strategy: Focuses on the foundational aspects of ABM, including planning, execution, and continuous improvement 👍 People: Emphasises the importance of human resources and collaboration in executing ABM strategies 👍 Technology: Covers the tools and platforms essential for implementing and managing ABM programmes 👍 Operations: Focuses on the processes and practices that support the execution of ABM strategies 👍 Emerging Trends: Highlights the importance of staying ahead with the latest developments and innovations By understanding these pillars, you can develop comprehensive, effective, and forward-thinking ABM strategies that align with your business goals and adapt to market dynamics. Ready to transform your ABM strategy? Download your free copy now - https://hubs.ly/Q02HwJ9G0

1 Day Left to Register! Join us for our webinar on "Mapping and Stacking a High-Performance Marketing Team," going live tomorrow at 15:00 BST | 07:00 PDT | 10:00 EDT | 16:00 CEST. We have a few slots left, so register now before we close registrations. Here's a quick overview of what we'll cover today: 👍 Understanding the different types of shaped marketers 👍 Mixing, matching and aligning the different types of marketers to create a powerful collective team 👍 How to not just build capabilities but the key to embedding them in the organisational DNA 👍 A practical overview of how to advance or build your marketing academy Our CEO and course instructor, Carlos Doughty, will lead this live session, complete with live polling and a Q&A segment to address your questions. 👉 Sign up for free now - https://hubs.ly/Q02HwJ9H0 Even if you can't attend the live session, sign up to access the on-demand version later. #MarketingCapabilities #MarketingTransformation

We're #hiring a new Content & Campaign Executive in London. Apply today or share this post with your network.

Are you battling with your ABM strategy? The LXA team has been working hard on our latest Periodic Table for Account-Based Marketing - a handy checklist for driving ABM excellence. 🔎 Grab your copy here: https://lnkd.in/dbWh4ZWT

Are you ready to drive your marketing transformation within your organisation? It all begins with building an exceptional marketing team, and we’re here to help! Join our CEO and course instructor, Carlos Doughty, on July 24th at 15:00 BST | 07:00 PDT | 10:00 EDT | 16:00 CEST for an exciting online Webinar: Mapping and Stacking a High-Performance Marketing Team: Org Structure, Roles, and Competencies. What’s in store for you? Here’s a sneak peek: 🧩 The different types of shaped marketers – Discover who you need on your team and why 🎯 Mixing, matching, and aligning – Learn how to blend diverse marketing roles into a cohesive, powerhouse team 🏆 Embedding capabilities in your DNA – Find out how to build and sustain critical skills and competencies within your organisation 📚 Advancing your marketing academy – Get practical insights on how to elevate or establish your internal marketing training programs Expect plenty of insights, strategies, and those "aha" moments as Carlos walks you through the essentials of high-performance team dynamics. This isn’t just another webinar – it’s a game-changer for your marketing org structure! The best part? It's free, so why not share this with a colleague who could benefit too? 😊 Reserve Your Spot Now - https://hubs.ly/Q02G2vVY0 #MarketingCapabilities #MarketingTransformation #KeepUpgrading

We're #hiring! We're looking for a Content & Campaign Executive to join us in our London office; could it be you?

Navigating the dynamic landscape of technology, decoding intricate data regulations, ensuring seamless multichannel customer experiences, and leading a diverse team – it seems like the challenges just keep coming, doesn't it? We get it – achieving marketing excellence for your organisation is no easy feat. That's why we've curated the quintessential resource to assist you in crafting the ultimate marketing academy. Join us in architecting your marketing academy as we bring together the essential elements of a comprehensive marketing capabilities programme in one strategic view. The Marketing Capabilities Periodic Table is your blueprint for creating a lasting impact and seamlessly integrating marketing prowess into your organisation's DNA. Designed to guide you through every stage of a marketing capability programme – from initial audit to academy design – our tool acts as a checklist for building effective marketing academies. It covers crucial elements, skills, tech requirements, and strategies for driving adoption and improving learning outcomes. The periodic table breaks down into five categories: 1️⃣ Assessment & Design: Craft an engaging marketing capability programme designed to address identified needs and implement with clear goals 2️⃣ Capabilities & Competencies: Explore a comprehensive list of individual and organisational skills and knowledge. Focus on core competencies, such as marketing strategy and data 3️⃣ People & Structure: Elevate organisational capabilities through strategic approaches – reskill, upskill, recruit, partner. Uncover the types of roles, job titles, and functions crucial for programme success 4️⃣ Operations & Enablement: Set the operational backbone for success, emphasising adoption and embedding. Discover the essentials for a robust and adaptable approach, including workflow optimisation and agile marketing practices 5️⃣ Tools & Technology: Craft an effective tech stack to wrap around your marketing capabilities vision. Explore tool types, learning technologies, and practices to manage them seamlessly Craft your marketing strategy by developing, adopting, and embedding capabilities across these critical elements. Download your copy - https://hubs.ly/Q02FyS5M0 #MarketingCapabilities #KeepUpgrading

Agencies.. we got you 👇 In this AI-enabled marketing world, it is essential to stay ahead of industry trends in order to understand your customers and deliver competitive results. It's not easy to stay ahead of the game in an ever changing landscape, we get it. This is why we have created "Driving Agency Growth in 2024 Report", to learn how agencies are broadening their offering to support organisations in building effective data stacks and implementing AI Solutions.  Based on detailed surveys and numerous interviews with agencies and CMOs, this report examines the key challenges CMOs are facing around AI, data and martech.  It explores: ✅ Key trends shaping the martech landscape, including the demise of third-party cookies and the surge of AI. ✅ Insights into martech investment and the hurdles faced by vendors. ✅ Critical challenges and opportunities concerning AI, data, and martech. ✅ Talent scarcities in the industry and strategies for agencies to support marketing teams. ✅ Agency investments in martech and AI capabilities. Grab your free copy - https://hubs.ly/Q02Fm8Vr0

Is your marketing team firing on all cylinders? If not, we've got just the thing for you! Join us on 24th July at 15:00 BST | 07:00 PDT | 10:00 EDT | 16:00 CEST for an insightful online Webinar: Mapping and Stacking a High-Performance Marketing Team: Org Structure, Roles, and Competencies. What's in store? Carlos Doughty, CEO and course instructor at LXA, will guide you through the secrets of building a modern marketing dream team. In this session, you’ll discover: 🧩 The different types of shaped marketers - Find out who you need on your team and why. 🎯 Mixing, matching, and aligning - Learn how to blend diverse marketing roles into a cohesive, powerhouse team. 🏆 Embedding capabilities in your DNA - Discover the key to not just building, but sustaining critical skills and competencies within your organisation. 📚 Advancing your marketing academy - Get a practical overview of how to elevate or establish your internal marketing training programs. Expect insights, strategies, and plenty of aha moments as Carlos walks you through the essentials of high-performance team dynamics. This isn’t just another webinar – it’s a game-changer for your marketing org structure! Don't miss out on the chance to transform your team. Reserve your free spot here - https://hubs.ly/Q02FcN6N0 P.S. It's free, so why not forward this to a colleague who could benefit too? Sharing is caring! 😊 #KeepUpgrading

This is your final opportunity to get certified in our CPD-accredited Certificate: Sales Enablement & Sales Operations course. Designed to give you the skills and knowledge to supercharge your sales efforts, the course is centred around the LXA 5Ps of Sales Enablement & Operations Framework. You'll gain a holistic overview to master sales enablement as a new-age sales professional, covering everything from planning and preparation to execution. With 12 weeks of flexible learning, you'll cover: 👍 Understanding the Sales Enablement, Sales Operations, and SalesTech Landscape 👍 Planning & Strategy 👍 Process – Content, Data & Operations 👍 Platforms & Apps 👍 People & Teams 👍 Pioneer & Pilot Get certified to understand the strategies, frameworks, and tactics needed to maximise your salestech, establish effective processes, tools, and playbooks, and drive growth predictably at scale. Rich in resources and exercises that bring the learning experience to life, this course is packed with deep learning content to develop true sales excellence. Better yet, it's designed to be adaptable and self-paced to fit around your schedule. Ready to get certified? Secure your seat now - https://hubs.ly/Q02DGC-s0 #SalesEnablement #SalesOperations #SalesOps #KeepUpgrading