M&C Saatchi UK

“AI’s role should be to assist, not to cross personal boundaries”, says James Calvert in the latest AI deep dive in The Grocer. Read the full piece about how AI fits into the discussion on health and obesity today below📥: https://lnkd.in/eYeJmafP

Some very special guests were present at the M&C office yesterday🤩 The talented group of University of Greenwich students will be around the office for the coming months as they take part in the latest Ideas Lab programme. We wish them all the best and can’t wait to see what they get up to!

The cat's out of the bag! 🎨 The 6 regional winners of this year's Art for Change prize have been announced with the overall winner to be revealed at the launch on November 28th. Make your way down to the Saatchi Gallery from November 29th-January 12th to celebrate these talented artists and see their work in real life. Congratulations to all the winners!

Strategists Maya Rampal and Nicole Wyatt sat down with Creativebrief to discuss the intersection between inclusion and business growth. "A brand can choose to stay stuck in the past, creating marketing strategies that reflect what society was. Or it can be aspirational - representing the world as they, and their consumers, want to see it". Read the full article here 📃: https://lnkd.in/ePZ4WXEp

🎉 Exciting News! 🎉 We're thrilled to announce the six regional winners of this year’s M&C Saatchi Group and Saatchi Gallery global Art for Change Prize! 🏆 A huge congratulations to: Americas Winner: Paola Boyance Asia Winner: Wincy Kung Australia & New Zealand Winner: Jo Mellor Europe Winner: Ana Monsó Middle East & Africa Winner: Hiba Baddou UK Winner: Lulu Harrison This year we challenged emerging artists worldwide to tackle some of the world’s most pressing issues through the theme ‘Tomorrow’ing: Visions of a Better Future.’ The six artists were selected from a record-breaking 4,667 entries, spanning 140 countries—an impressive 56% increase from last year! 🌟 Each winner will present their work at a dedicated exhibition at the #SaatchiGallery and receive £2,000, with one overall winner—set to be announced at the exhibition launch on 28 November—taking home an additional £8,000. Join us to celebrate their creativity at the Saatchi Gallery from 29 November 2024 – 12 January 2025 and experience the power of art to drive change! Thank you to everyone who participated—your creativity and passion continue to inspire us! 🙏 Find out more here: https://lnkd.in/ebcTQRRT #ArtForChange #GlobalArtPrize #CreativeExcellence #ArtExhibition #SaatchiGallery #mcsaatchi

🥇 It's survival of the boldest, not the fittest 🥇 "Brand owners need to remember that every encounter they create with a brand is an opportunity to refresh memory structures and create positive memories and associations, making a brand worthy of being stored in the first place". Read Creative Partner Guy Bradbury's comment in LBB (Little Black Book) on the 'big idea': https://lnkd.in/e94CjPsg

A big TV moment for AJ Tracey as we announce his new series with Sky TV, coming next Spring!   ‘Big Zuu & AJ Tracey’s Seriously Rich Flavours’ will follow AJ and his cousin, Big Zuu as they embark on a global quest to find the world’s most expensive dishes.   The three-part series takes viewers on an exciting journey to explore the world’s most expensive and outrageous dishes. But the dynamic duo won’t just be sampling the food – they'll be immersing themselves in the culture, customs and stories surrounding these unique dining experiences, offering a glimpse into the world of ludicrous luxury across the world.

Excited to share that M&C Saatchi Merlin client, AJ Tracey, will hit UK screens next Spring with a new series for Sky TV, ‘Big Zuu & AJ Tracey’s Seriously Rich Flavours’. Follow AJ and his cousin, Big Zuu, as they embark on a global quest to find the world’s most expensive dishes. #mcsaatchi #talent #sky #AJTracey #BigZuu

Advertising can change the world!! 🌍 This was the topic of M&C Saatchi UK's Open House webinar, giving #insight 💡 into how the world can be shaped by marketing and advertising. ✨ Between 2011 and 2018 UK's average monthly #cigarette #consumption decreased by 120M. A combination of factors including: - Price increases - Legislation nudges, including where you can smoke and where you can buy - Branding removed from cigarette packs and replaced with an 'ugly' colour - Great marketing and multiple campaigns - not one silver bullet Stopping smoking is a great example of where #multiple #campaigns were necessary : 🌻 Stoptober - need support/goal, quit over a 28 day period 🌻Quit Smoking and Breath Easier - focusing on the positive benefit 🌻 If you Smoke, I Smoke - who care about harm to other people 🌻 Tips From Former Smokers - shock, the gory realities Over a decade we can see the #social #norm changed. Smoking isn't as attractive as it was 50 years ago and the UK is smoking less. ✅ My 3 key take aways: 1️⃣ Leverage the impact great marketing can have on consumer behaviour 2️⃣ Multiple campaigns resonating with different audiences is necessary 3️⃣ Messager effect: a trusted, respected, higher authority is needed In the case of smoking, the NHS and Public Health England What can the #plantbased sector take from this? A big shout out to Marcus Peffers and Alice Marsh for a brilliant presentation. Loved the polls! Tom Firth, Micha L exciting times!

We were really excited that M&C Saatchi Group was highlighted as one of the two case studies in Purpose Disruptors’ report on Advertised and Serviced Emissions, published at New York Climate Week. This is part of the UN Race to Zero’s work on understanding the role of professional services providers (PSPs) in accelerating climate action. We are very much at the beginning of our journey in adopting the guidance from Race to Zero and are calling on other industry players to join us on the journey. Download the case study here 📥: https://lnkd.in/eARagJHF