AMV BBDO

What’s shaping media in 2025? Our Strategy Partner Joe Smith and other industry experts shared their take via Creative Salon Worldwide - from the power of retail media to the evolution of social video and the growing importance of media trust. Check this out here 👉 https://lnkd.in/d-NxPq-k

Welcome to Earthworm Projects a campaign rebranding nature for a streetwear-obsessed audience 🌸🌼✨ Launching ahead of London Fashion Week, the work subverts streetwear fashion advertising to create hype for the original Spring/Summer collection: nature itself. Instead of the latest drop from a fashion brand, the campaign promotes nature ‘drops’ bursting into life as we enter spring, including daffodils and cherry blossoms. The campaign was created by our Charles Olafare and Josie Finlay, with designer Kate Whitley, for the Agency for Nature, the Pop-up creative agency for all life on Earth, bringing nature into the heart of youth culture, and counteracting our growing disconnect with the natural world. Head to earthwormprojects.org to find out what nature's latest 'drops' are here for you to see. Thanks to Purpose Disruptors for the lovely opportunity and to all incredible partners, including RAW Production, Farm Locations , Probation , The Flower Laboratory and Blacksocks Studio.

Step into Purradise – the ultimate destination for feline joy! 🐾✨ Our latest campaign with WHISKAS transports cat parents and their purring companions to a world built for pure kitty bliss. From lounging on mouse pedalos at Gravy Lake to basking in heavenly scents on Aroma Island or scaling Mount Crunch for kibble rewards, each land is a vibrant, sensory world that captures the essence of cat contentment. Meows to everyone who helped bring this vision to life! 🚂🐱 Huge thanks to our brilliant clients at Mars Petcare, including Chris Rodi, Victoria Gell, Katie Griffiths, Annie Argyle, Polina Ponomarenko, Nivashnee Moodley and Ioana Codreanu well as Blinkink, Blow Studio, Clapham Road Studios, Electric Theatre Collective, King Lear Music & Sound, Mars United Commerce, DOOH.com, Weber Shandwick and EssenceMediacom UK.

After 27 years with the BBDO network, Carmen Vasile is stepping down as Managing Director of AMV BBDO. Carmen has been a key part of our agency’s story, mostly as the global account lead for Mars Petcare across BBDO, overseeing some of the most celebrated campaigns for Pedigree and Sheba, among other brands. Her dedication and leadership have shaped some of our best campaigns. As she relocates to New York for her next role, we thank Carmen for everything she’s contributed and wish her the very best for the future. Watch out NYC!

Bring on 2025 🚀 Buzzing to be named one of The Drum’s Agencies to Watch this year - cheers Cameron Clarke and team. Our team talked about the work that made us proud last year, the trends shaping 2025, and what’s keeping us busy for a big year ahead. Check this out 👉https://lnkd.in/gDSA4vEe

🚨 No More F.O.B.O. (Fear of Body Odour) 🚨 We’re thrilled to introduce Rexona/Sure/Degree Whole Body Deodorant—the range that stops odour at the source, giving you 72-hour odour protection EVERYWHERE. Booty. Peach. Cheesers. Ta-tas… no shame, just confidence, empowering everyone to move freely 💪🍑🦶🍆🥜 Did you know only 1% of body odour comes from your armpits? Even though body odour is normal, we don’t often talk about it and worry that it is just us. The product launch and campaign aim to offer a choice to not put up with it anymore —all with a wink and a smile 😉 A huge shoutout to our AMVers, our amazing clients at Unilever—Kathryn Swallow, Lucy Howdle, Vicki Rodger, and Jessica Lane—and our brilliant production partners: Tropical Film, tenthree, Big Sync Music, UNIT TV PRODUCTIONS GmbH, TAG WW, and Wave Studios London.

"As Donald Trump returns to power and the voices of the MAGA and anti-woke brigade chime louder than ever, brands have a choice to make – will they bend to pressures from right-wing forces out of fear of being cancelled or will they stand firm on principles of true, non-performative allyship?", asks our Head of Data Robyn D'Arcy, via Campaign UK. By analysing audiences beyond their demographics and according to their language patterns, Robyn explores how navigating culture wars has become a defining challenge for brands - especially as anti-woke rhetoric surges and customer loyalty hinges on standing firm. Read the full article here 👉 https://lnkd.in/ekkgzRiW Thanks Alessandra Scotto di Santolo and Campaign team.

"As Donald Trump returns to power and the voices of the MAGA and anti-woke brigade chime louder than ever, brands have a choice to make – will they bend to pressures from right-wing forces out of fear of being cancelled or will they stand firm on principles of true, non-performative allyship?", asks our Head of Data Robyn D'Arcy, via Campaign UK. By analysing audiences beyond their demographics and according to their language patterns, Robyn explores how navigating culture wars has become a defining challenge for brands - especially as anti-woke rhetoric surges and customer loyalty hinges on standing firm. Read the full article here 👉 https://lnkd.in/ekkgzRiW Thanks Alessandra Scotto di Santolo and Campaign team.

Friday at the Saïd Business School, University of Oxford, we joined the Unstereotype Alliance Conference to champion the power of inclusive advertising. We were incredibly proud to see AMV BBDO and our clients leading the charge: our CCO Nadja Lossgott shared her creative expertise on stage, while our clients Grainne Wafer (Diageo) and Michele (Mitch) Oliver (Mars) also contributed their insights during the conference. Kantar’s compelling data reinforced the business case for representation, sparking important conversations. For those who missed it, check out the report here👉 https://lnkd.in/ei6Q7q_W

What happens when a platform reshapes how we create, consume, and connect? ADWEEK explores the transformative power of TikTok and its influence on modern advertising, as well as the potential implications of a looming ban in the US in a series of articles. Our Innovation Lead, Matt Henry, shared his thoughts with editor Brittaney Kiefer on how TikTok has become a creative playground for brands, driving cultural relevance and redefining audience engagement. As we watch history unfold, this is a must-read for anyone in advertising, tech, or culture 👉 https://lnkd.in/egraj9mw.